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Email Marketing for WordPress and WooCommerce – Retainful

by retainful · Forms

Also makes 1 other plugin · 1.5K+ installs across the portfolio →

Email marketing, newsletters for WordPress and WooCommerce. Send newsletters and campaigns, recover abandoned carts, signup forms, and more

M WP Mayor reviewed this plugin Retainful Review: Abandoned Cart Recovery for WooCommerce and Shopify Read review ↗
How scoring works →
90 Health · A
Maintenance 100/100
Rating quality 94/100
Support 70/100

90 health vs 63 average across 1,679 Forms plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

97 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 89/100
Listing tuning 100/100

Daily downloads

Since 2026-02-05 · 206 days · wp.org + Plugin Pulse archive

+46% vs prior 30d
11Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

736

now · peak 1.1K

72830d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Email Marketing for · #8747 you Brevo · #300 Superb Addons: Block · #523 WebToffee eCommerce · #2091

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.5Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

8

releases in the last 12 months

3mo ago

latest release · v1.0.7

8

tagged releases on record

Recent releases

1.0.7 · 3mo ago1.0.6 · 3mo ago1.0.5 · 4mo ago1.0.4 · 4mo ago1.0.3 · 5mo ago1.0.2 · 5mo ago1.0.1 · 5mo ago1.0.0 · 6mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.0 100%

Estimated active installs

The public count shows “500+”. Our estimate pins where the real number sits.

tracked estimate
500–600 ≈570

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 600+ in roughly 36 days.

Install history · since 2026-02-04 · 203 observations

500Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
1.0.9
Last updated
9d ago
Added
2026-03-09
Requires WP
6.5
Tested up to
7.1
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. nhdynt1004
    2mo ago

    Great service from Niha. She always answered every questions and solved every problem that we had. Excellent job!

    Read on wp.org ↗
  2. agnieszkazaj
    2mo ago

    I highly recommend Kaarthik’s help. She was very helpful and explained everything, which helped me improve the performance of my forms.

    Read on wp.org ↗
  3. JollyCreativeAgency
    2mo ago

    Its very easy to setup your account with wordpress, and the free version comes with so many options, so it is zero risk to get your account setup and integrated with the site. And the support was outstanding.

    Read on wp.org ↗
  4. Logozuu
    2mo ago

    Nihasini was very quick responding to each question and went out of her way to help, beyond what i expected. Very happy with the service and product

    Read on wp.org ↗
  5. ecoshopee
    2mo ago

    The support team are very quick to respond and take everything seriously which is awesome. The service itself is pretty good and there are many options for customization. Although, I liked the previous version of the application better for it being more finished and having better options. But I hope the team will carry on their good spirit and fully develop the newer version to the previous standard.

    Read on wp.org ↗
  6. Anonymous
    2mo ago

    I have been using this app for years – the abandoned carts feature has been brilliant for my online shop. It has paid for itself over and over, year after year. I can call customers and process their orders lickety split over the phone if they have trouble ordering online. Tech support is always responsive. It can be a bit slow – maybe because of the time differences, but it is always helpful.

    Read on wp.org ↗
  7. duidelijkonline
    2mo ago

    Easy to use and the support is amazing!

    Read on wp.org ↗
  8. byehello
    3mo ago

    I was experiencing an issue with the abandoned cart email, but thankfully, Nihasini resolved it quickly and efficiently. I’d also like to give a big shoutout to this plugin it’s incredibly user-friendly and a pleasure to use. Keep up the great work, guys!

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-06-15 400+ → 500+ up after 33 days in tier
  2. 2026-05-13 300+ → 400+ up after 24 days in tier
  3. 2026-04-19 200+ → 300+ up after 15 days in tier
  4. 2026-04-04 100+ → 200+ up after 10 days in tier
  5. 2026-03-25 80+ → 100+ up after 3 days in tier
  6. 2026-03-22 70+ → 80+ up after 3 days in tier
  7. 2026-03-19 60+ → 70+ up after 5 days in tier
  8. 2026-03-14 50+ → 60+ up after 3 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Email Marketing for WordPress and WooCommerce – Retainful: 500+ active installs, 5.0★ (35 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/retainful