Brevo – Email, SMS, Web Push, Chat, and more.
by Brevo · Forms
Also makes 1 other plugin · 130K+ installs across the portfolio →
Turn your WordPress site into a marketing powerhouse. Grow your audience, boost engagement, and drive more sales with Brevo.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 76/100
no flags
Active installs
100K+
≈190K estimated
Momentum
-5%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing”, “forms” and “newsletter” for “web push”, “push” and “sms”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “web push” sits at #5 untagged, close enough for a declared tag to move it up. “forms” isn't earning its slot: you're not in the first 24 results for its own search. “push” sits at #6 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “sms” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
76 health vs 65 average across 2,509 Forms plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 100K of 7.5M lifetime downloads are still running, in line with its category: the median Forms plugin keeps 1.3%, across 1,668 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 129 days ago
Tested up to WordPress 6.9.11, the current branch or newer
4.1★ over 284 reviews, smoothed to 4.10★
5 of 5 tags set · short description in place
1 of 6 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
50
Momentum
Holding steady
+0.9
Velocity
places per keyword, 28d
39%
Breadth
of keywords climbing, 28d
+1.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| brevo your tag | #3 | #2 | 0 |
| web push | #5 | #3 | down 1 |
| push | #6 | #4 | down 2 |
| sms | #7 | #5 | down 1 |
| sendinblue your tag | #8 | #6 | down 2 |
| wordpress brevo | #3 | #4 | 0 |
| sms chat | #6 | #6 | 0 |
| web to lead | #15 | #14 | up 1 |
| audience | #22 | #19 | 0 |
| free sms | #9 | #8 | up 1 |
| wordpress web push | #9 | #5 | 0 |
| sendinblue add on | #9 | #11 | 0 |
| engagement | #23 | #22 | down 6 |
| sms newsletter | #9 | #8 | 0 |
| sms plugins | #10 | #6 | 0 |
| sms plugin | #10 | #7 | up 4 |
| audience engagement | #10 | #7 | 0 |
| sms for contact form 7 | #18 | #16 | up 2 |
| sendinblue plugin | #11 | #9 | 0 |
| wordpress push | #11 | #8 | 0 |
| email marketing your tag | Not in the top 24 | ||
| forms your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
235 searches this plugin appeared in over the last 90 days, 20 listed. 204 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email marketing”, “forms” and “newsletter” for “web push”, “push” and “sms”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “web push” sits at #5 untagged, close enough for a declared tag to move it up. “forms” isn't earning its slot: you're not in the first 24 results for its own search. “push” sits at #6 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “sms” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 313.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
4mo ago
latest release · v3.3.5 · 24 Jun 2026
139
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 74% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 4.4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 2 Jul 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ iliafrescocom7mo ago
Just to clarify for the poor souls – Pop-Up forms DO NOT come with free plan. To activate the POP-UP forms you need to upgrade to a professional plan at…. drum roll…. $499 per mont LOL I suggest plugin developer to clearly state that in the description, please This topic was modified 3 months ago by iliafrescocom.
Read on wp.org ↗ - ★★★★★ chris8mo ago
brevo itself is leading, but the WordPress plugin has gotten worse with every update. This starts with the global enqueue of jQuery in the front end and continues with the global enqueue of wonderpush, even though it has not been activated. However, thanks to Brevo’s excellent developer documentation, you can code a solution according to your own requirements without this plugin. In my opinion, the plugin in its current version 3.3.2 should be completely refactored or removed immediately. this version no longer meets Brevo’s standards. This topic was modified 4 months, 3 weeks ago by chris.
Read on wp.org ↗ - ★★★★★ o2xav9mo ago
Module is … wobbly, hard to configure, some bugs in backend.
Read on wp.org ↗ - ★★★★★ r24k10mo ago
What a useless plugin. The 5-star reviews must be fake! Cannot connect forms from Brevo, others complain about this too… This topic was modified 6 months ago by r24k.
Read on wp.org ↗ - ★★★★★ jazzfueralle10mo ago
Support for Word Press Plugin unmotivated , works well in general
Read on wp.org ↗ - ★★★★★ killjack10mo ago
I don’t understand the negative reviews. Brevo offers a unique freemium features and integrates easily and freely with all the most popular WordPress forms. Keep up the good work!
Read on wp.org ↗ - ★★★★★ utopiankreations12mo ago
It is important to me that my website functions quickly. Since installing this plugin my page speed insights have slowed dramatically. A few things that have been flagged on the brevo plugin when I run pagespeed insights are: unused css (cloudfront) which has been tied to brevo plugin, efficient cache lifetime, chaining critical requests (this was a big one for brevo plugin). I am goiong to try and install the script manually instead of the plugin to see if that helps. This could be a complete dealbreaker for me tho as a software that I would use for my company. This topic was modified 8 months, 1 week ago by utopiankreations. Reason: star rating incorrect
Read on wp.org ↗ - ★★★★★ whuchumeen1.0y ago
The email process seems to work fine. However, at some point Brevo (after they took over SendinBlue) installed WonderPush which has been a big headache. I’ve deactivated it on the Brevo website dashboard and in the plugin, but I still get lots of Wonderpush php errors almost daily. After going back and forth with support many times, I gave up. Although they were very courteous, their best suggestion was to delete the Brevo plugin folder. I could not wrap my brain around that, since we depend on consistent, reliable emails from the site. Apparently, the plugin is still calling Wonderpush, using resources, and generating errors. Where’s the quality control and support?
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.3.5 Security Fix: Added strict permission checks to several plugin settings endpoints. Lower-privilege users (e.g. Author, Contributor) can no longer access or modify these settings. 3.3.5
- — Version 3.3.4 Fixed PHP 8.4 deprecation warnings from WonderPush SDK 3.3.4
- — Version 3.3.3 Improved compatibility for environments without cURL 3.3.3
- — Version 3.3.2 Plugin made compatible with WordPress v6.9.1 3.3.2
- — Version 3.3.1 Technical improvements to REST API authentication handling 3.3.1
- — Version 3.3.0 Technical improvements related to multi domain support for Brevo WebPush 3.3.0
Security history
via Wordfence IntelligenceAll 9 disclosed vulnerabilities are patched in the current version (3.3.5). Sites still on an older version should update.
- Patched Medium · 6.5 Brevo - Email, SMS, Web Push, Chat, and more. <= 3.3.0 - Unauthenticated Authorization Bypass via Type Juggling ↗2026-02-17 CVE-2025-14799 Access of Resource Using Incompatible Type Affects <= 3.3.0 Patched in 3.3.1
- Patched Medium · 6.1 Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue <= 3.1.77 - Reflected Cross-Site Scripting ↗2024-06-03 CVE-2024-35668 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.77 Patched in 3.1.78
- Patched Medium · 6.1 Newsletter, SMTP, Email marketing and Subscribe forms by Brevo (formely Sendinblue) <= 3.1.77 - Reflected Cross-Site Scripting ↗2024-03-22 CVE-2026-15297 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.77 Patched in 3.1.78
- Patched Medium · 6.1 Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue <= 3.1.60 - Reflected Cross-Site Scripting via 'lang' ↗2023-05-10 CVE-2023-2472 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.60 Patched in 3.1.61
- Patched High · 7.2 Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue <= 3.1.39 - Cross-Site Scripting ↗2022-04-08 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.39 Patched in 3.1.40
- Patched Medium · 6.1 Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue <= 3.1.30 - Reflected Cross-Site Scripting via lang & pid Parameters ↗2022-01-12 CVE-2021-24874 Improper Neutralization of Input During Web Page Generation Affects < 3.1.31 Patched in 3.1.31
- Patched Medium · 6.1 Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue <= 3.1.24 - Reflected Cross-Site Scripting ↗2021-12-23 CVE-2021-24923 Improper Neutralization of Input During Web Page Generation Affects < 3.1.25 Patched in 3.1.25
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Turn your WordPress site into a marketing powerhouse. Grow your audience, boost engagement, and drive more..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Contact Form 7, WPForms and 6 more.
- ✓ Headings and lists 14 headings and 10 lists.
- ✓ Enough to quote 4,580 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("Email Marketing", "newsletter", "sendinblue" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-05-28 90K+ → 100K+ up after 121 days in tier
- 2022-01-27 80K+ → 90K+ up after 223 days in tier
- 2021-06-18 70K+ → 80K+ up after 134 days in tier
- 2021-02-04 60K+ → 70K+ up after 171 days in tier
- 2020-08-17 50K+ → 60K+ up after 84 days in tier
- 2020-05-25 40K+ → 50K+ up after 278 days in tier
- 2019-08-21 30K+ → 40K+ up after 385 days in tier
- 2018-08-01 20K+ → 30K+ up after 181 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Integration for Elementor forms – Sendinblue 8K+ installs · 4.5★ · 3 shared tags A -
Retainful – WooCommerce Abandoned Cart, Newsletters, Email Marketing, Signup Forms and Automation 1K+ installs · 4.8★ · 3 shared tags A -
Add-on Brevo for Gravity Forms 1K+ installs · 4.2★ · 3 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags B -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Brevo – Email, SMS, Web Push, Chat, and more. into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailin" width="480" height="300" style="border:0" loading="lazy" title="Brevo – Email, SMS, Web Push, Chat, and more. — Plugin Pulse"></iframe> Brevo – Email, SMS, Web Push, Chat, and more.: 100K+ active installs, 4.1★ (284 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mailin
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