Groundhogg — CRM, Newsletters, and Marketing Automation
by Adrian Tobey · Email & Marketing
Also makes 4 other plugins · 4.5K+ installs across the portfolio →
Groundhogg is the best WordPress CRM & Marketing Automation plugin. Create flows, email campaigns, and have a CRM all within your WordPress site.
M WP Mayor reviewed this plugin Groundhogg Review 2.0: The Best WordPress CRM Plugin? Read review ↗91 health vs 63 average across 1,297 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
5.3K
now · peak 10.0K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
31
releases in the last 12 months
2mo ago
latest release · v4.5.13
396
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-01-26 · 1,446 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ timrobertsontfe1mo ago
I’ve used Groundhogg on 4 websites so far. It does a whole pile of things that make it brilliant for communicating with our subscribers. The tags functionality, broadcast tools, and integrations are great. Adrian Tobey and Gregg Franklin offer great support, and when they have a problem, they are quick to alert their customers. Unlike many plugin providers Groundhogg are there to support their customers, even if it’s the customer’s error.
Read on wp.org ↗ - ★★★★★ timtwickham1mo ago
A highly customisable CRM. It pretty well does all the basic stuff out of the box, but if you need more than that then you can add or customise most of the behaviours using the API etc. I’m not a web or PHP developer, but this has worked out for me in conjunction with Claude, though obviously takes a bit of time and some general software development expertise.
Read on wp.org ↗ - ★★★★★ geop6mo ago
I’ve been looking for free CRM and email marketing plugins over the years (I’ve been creating WordPress websites since 2007). After finding and then using Groundhogg for almost a year for small and medium businesses/organizations, I can say that I haven’t found any better value. I’ve used Hubspot, Salesforce, and a handful of other CRMs and Marketing tools/plugins but nothing compares to the value I found in Groundhogg. Try the free version of Groundhogg for yourself and see if it works! There are always limitations and issues, and such is the case with anything, however, the value and the cost cannot be compared to anything else I have found. If anyone wants to learn how to use Groundhogg, give me a shout.
Read on wp.org ↗ - ★★★★★ saatchigalleryit7mo ago
We have this product for about 3+ years. It is a great concept but some features are promoted as existing, although in reality are buggy or not completely functional as expected (maybe I have too hight expectations). The problems is, there is learning courve for it and you only realise some expected features or needed features aren’t there and it’s too late as you have it in production. What frustrates me and made me write this review is, I have tickets opened with them in their support section that are opened from 2024 (almost 2 years) and also there are tickets closed without a resolution. I would have expected in almost 3 years to see some of the features we complained about being fixed or new features added in this sense. For the money, ok but I would have loved to see a bit more attention to support and user voice in regards to what’s needed. For example, if you work as a sole individual with thsi CRM is ok-ish, but when you look integrating it in a company with several departments and each having multiple team members, you will struggle making it work, sharing data amongst the team members or keeping some sections private to each team/department.
Read on wp.org ↗ - ★★★★★ yevgy8mo ago
Excellent work!
Read on wp.org ↗ - ★★★★★ compassiondan9mo ago
I have tried to use Zoho as my CRM with my WordPress site that relies heavily on WPForms. I love WPForms and would not switch away from it unless someone gave me a really good reason. The problem is that Zoho does not integrate easily/well with WordPress and WPForms. I have wasted a couple of thousands using Zoho developers to try and get things integrated. I also tried to work with Zoho directly and that was a bigger waste of time. Zoho sucks! And just when I was ready to chuck it in on using a CRM, I found Groundhogg. Right from the beginning, Groundhogg installed their App, configured it, and gave me the most incredible customer support. Whenever I had a question, they responded anywhere from within one hour to no more than a few hours (usually right away). If you have a WordPress site, and you’re doing business with it, you need a CRM. There is only one choice…Groundhogg! Adrian and Gregg will give you support that exceeds your expectations. Do I work for Groundhogg? No. Am I a fan? Absolutely! Give Groundhogg a try. You will be incredibly happy you did.
Read on wp.org ↗ - ★★★★★ mauroverssi10mo ago
I’ve been using GroundHogg for almost a year on an e-learning site and I’m very happy with the results. I was looking for a system that would offer: 1. WordPress integration. 2. Premium CRM features. 3. A better price. I found everything I needed with GroundHogg. Plus, I’ve always received excellent support from their customer service.
Read on wp.org ↗ - ★★★★★ Saleswonder Support Team11mo ago
No footer block is used. Add your signature and footer to the “Custom Footer Text.”Center the body of the email to style the default compliance footer, which has no margin and is left-aligned. Footer block used: Add custom replacement code at the end of the email. Then, style and align the footer block beautifully in the editor. Thank you, Adrian, for the meeting and for bringing up this solution. This topic was modified 9 months, 1 week ago by Steven Stern (sterndata). This topic was modified 9 months, 1 week ago by Saleswonder Support Team. Reason: Opinion changed
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-08-20 Version 4.7.1 FIXED Cron setup page issue with WP 7.1 FIXED PHP 7.4 incompatibility. TWEAKED bumped the minimum supported PHP version to 7.4. TWEAKED bumped the minimum supported WP version to 6.9. 4.7.1
- 2026-08-20 Version 4.7 ADDED Custom sender profiles in Groundhogg » Settings » Email » Sender Profiles. ADDED If an email is being sent from a user, that user can set a “from name” and “from email” override in their user profile. ADDED When se 4.7
- 2026-08-18 Version 4.6.1 FIXED Nested global blocks not loading CSS. 4.6.1
- 2026-07-27 Version 4.5.15 ADDED “Reload page” after form submit setting. ADDED Contact timeline now shows activity and events from flows for sales reps and managers. FIXED Various API permissions issues. FIXED Email editor crashes after dragging 4.5.15
- 2026-07-20 Version 4.5.14 ADDED new Heading block in the email builder. TWEAKED Removed www. from URLs to Groundhogg.io FIXED UI bug in date search filters. 4.5.14
- 2026-07-10 Version 4.5.13 TWEAKED Removed the sitewide review nag and replaced it with a dashboard-specific, less intrusive request. SECURITY Fixed non-required dropdown and radio fields not validating inputs correctly. Credit to Artus KG for pra 4.5.13
Known vulnerabilities
via Wordfence Intelligence33 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 6.5 Groundhogg <= 4.5.14 - Authenticated (Vendor+) SQL Injection via 'tag_query' Parameter ↗2026-08-14 CVE-2026-18387 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.14 Patched in 4.5.15
- Medium · 6.5 Groundhogg — CRM, Newsletters, and Marketing Automation <= 4.5.2 - Insecure Direct Object Reference ↗2026-08-04 CVE-2026-11454 Authorization Bypass Through User-Controlled Key Affects <= 4.5.2 Patched in 4.5.3
- 2026-07-08 CVE-2026-57389 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 4.4.1 Patched in 4.5
- 2026-07-01 CVE-2026-14029 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.8 Patched in 4.5.9
- Medium · 6.5 Groundhogg <= 4.5.5 - Authenticated (Sales Rep+) SQL Injection via 'query[select]' Parameter ↗2026-06-26 CVE-2026-13333 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.5 Patched in 4.5.6
- 2026-06-26 CVE-2026-57667 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5 Patched in 4.5.1
- 2026-06-26 CVE-2026-13331 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.5 Patched in 4.5.6
- 2026-06-25 CVE-2026-13226 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.4 Patched in 4.5.5
- 2026-04-16 CVE-2026-40727 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 4.4 Patched in 4.4.1
- 2025-11-20 CVE-2025-12750 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.2.6.1 Patched in 4.2.7
- 2025-10-31 CVE-2025-64367 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.2.6 Patched in 4.2.6.1
- 2025-07-04 CVE-2025-48300 Unrestricted Upload of File with Dangerous Type Affects <= 4.2.1 Patched in 4.2.2
- 2025-05-08 CVE-2025-4206 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 4.1.1.2 Patched in 4.1.2
- Medium · 5.5 Groundhogg <= 3.7.4.1 - Authenticated (Administrator+) Stored Cross-Site Scripting via label Parameter ↗2025-03-31 CVE-2025-1267 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.7.4.1 Patched in 4.0
- 2025-01-13 CVE-2025-0394 Unrestricted Upload of File with Dangerous Type Affects <= 3.7.3.5 Patched in 3.7.3.6
- 2025-01-03 CVE-2024-56289 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.7.3.3 Patched in 3.7.3.4
- 2024-06-27 CVE-2024-37264 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.4.2.3 Patched in 3.4.3
- Medium · 4.3 Groundhogg <= 3.4.2.3 - Cross-Site Request Forgery ↗
- Medium · 4.4 Groundhogg <= 2.7.11.10 - Authenticated (Administrator+) Stored Cross-Site Scripting via Task Data ↗2023-10-25 CVE-2023-40681 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.7.11.10 Patched in 2.7.11.11
- Medium · 5.4 Groundhogg <= 2.7.11 - Cross-Site Request Forgery ↗
- 2023-05-30 CVE-2023-34179 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.7.11 Patched in 2.7.11.1
- Medium · 4.9 Groundhogg <= 2.7.9.8 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-05-19 CVE-2023-2735 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.7.9.8 Patched in 2.7.10
- 2023-03-20 CVE-2023-1425 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.7.9.3 Patched in 2.7.9.4
- High · 8.8 Groundhogg <= 1.3.11.13 - SQL Injection ↗2019-10-23 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 1.3.11.13 Patched in 2.0.8
- 2019-09-10 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.0.8.1 Patched in 2.0.9.11
- 2019-04-08 CVE-2019-15647 Improper Control of Generation of Code ('Code Injection') Affects < 1.3.5 Patched in 1.3.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 4 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-12-04 3K+ → 2K+ down after 9 days in tier
- 2022-11-25 2K+ → 3K+ up after 1 days in tier
- 2022-11-24 3K+ → 2K+ down after 1 days in tier
- 2022-11-23 2K+ → 3K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.4★ · 3 shared tags A -
Manago AI & Leadoo AI 1K+ installs · 3.8★ · 3 shared tags B -
Fast MailerLite 400+ installs · 3.6★ · 3 shared tags D -
Fast ConvertKit 40+ installs · 3.6★ · 3 shared tags D -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A -
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Groundhogg — CRM, Newsletters, and Marketing Automation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/groundhogg" width="480" height="300" style="border:0" loading="lazy" title="Groundhogg — CRM, Newsletters, and Marketing Automation — Plugin Pulse"></iframe> Groundhogg — CRM, Newsletters, and Marketing Automation: 2K+ active installs, 4.9★ (149 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/groundhogg