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Groundhogg — CRM, Newsletters, and Marketing Automation

by Adrian Tobey · Email & Marketing

Also makes 4 other plugins · 4.5K+ installs across the portfolio →

Groundhogg is the best WordPress CRM & Marketing Automation plugin. Create flows, email campaigns, and have a CRM all within your WordPress site.

M WP Mayor reviewed this plugin Groundhogg Review 2.0: The Best WordPress CRM Plugin? Read review ↗
How scoring works →
91 Health · A
Maintenance 100/100
Rating quality 96/100
Support 70/100

91 health vs 63 average across 1,297 Email & Marketing plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

99 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 94/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

-35% vs prior 30d
85Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

5.3K

now · peak 10.0K

5.3K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Groundhogg · #4936 you SureContact · #1911 Manago AI & Leadoo A · #6857 Fast MailerLite · #10033

Rating trend

Star average over time · dips mark rough releases

4.9Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.7Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

31

releases in the last 12 months

2mo ago

latest release · v4.5.13

396

tagged releases on record

Recent releases

4.5.13 · 2mo ago4.5.12 · 2mo ago4.5.11 · 2mo ago4.5.10 · 2mo ago4.5.9 · 2mo ago4.5.8 · 2mo ago4.5.7 · 2mo ago4.5.6 · 2mo ago4.5.5 · 2mo ago4.5.4 · 2mo ago4.5.3 · 3mo ago4.5.2 · 3mo ago4.5.1 · 3mo ago4.5 · 3mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v4.5 65%
v4.4 16%
v4.2 10%
Older / other versions 9%

Estimated active installs

The public count shows “2K+”. Our estimate pins where the real number sits.

tracked estimate
2K–3K ≈2.9K

Refined from the date this plugin crossed into its current band.

Install history · since 2019-01-26 · 1,446 observations

2KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Details

Version
4.7.1
Last updated
9d ago
Added
2018-10-01 · 7 yrs old
Requires WP
5.9
Tested up to
7.1
Requires PHP
7.1

Recent reviews

All reviews on wp.org ↗
  1. timrobertsontfe
    1mo ago

    I’ve used Groundhogg on 4 websites so far. It does a whole pile of things that make it brilliant for communicating with our subscribers. The tags functionality, broadcast tools, and integrations are great. Adrian Tobey and Gregg Franklin offer great support, and when they have a problem, they are quick to alert their customers. Unlike many plugin providers Groundhogg are there to support their customers, even if it’s the customer’s error.

    Read on wp.org ↗
  2. timtwickham
    1mo ago

    A highly customisable CRM. It pretty well does all the basic stuff out of the box, but if you need more than that then you can add or customise most of the behaviours using the API etc. I’m not a web or PHP developer, but this has worked out for me in conjunction with Claude, though obviously takes a bit of time and some general software development expertise.

    Read on wp.org ↗
  3. geop
    6mo ago

    I’ve been looking for free CRM and email marketing plugins over the years (I’ve been creating WordPress websites since 2007). After finding and then using Groundhogg for almost a year for small and medium businesses/organizations, I can say that I haven’t found any better value. I’ve used Hubspot, Salesforce, and a handful of other CRMs and Marketing tools/plugins but nothing compares to the value I found in Groundhogg. Try the free version of Groundhogg for yourself and see if it works! There are always limitations and issues, and such is the case with anything, however, the value and the cost cannot be compared to anything else I have found. If anyone wants to learn how to use Groundhogg, give me a shout.

    Read on wp.org ↗
  4. saatchigalleryit
    7mo ago

    We have this product for about 3+ years. It is a great concept but some features are promoted as existing, although in reality are buggy or not completely functional as expected (maybe I have too hight expectations). The problems is, there is learning courve for it and you only realise some expected features or needed features aren’t there and it’s too late as you have it in production. What frustrates me and made me write this review is, I have tickets opened with them in their support section that are opened from 2024 (almost 2 years) and also there are tickets closed without a resolution. I would have expected in almost 3 years to see some of the features we complained about being fixed or new features added in this sense. For the money, ok but I would have loved to see a bit more attention to support and user voice in regards to what’s needed. For example, if you work as a sole individual with thsi CRM is ok-ish, but when you look integrating it in a company with several departments and each having multiple team members, you will struggle making it work, sharing data amongst the team members or keeping some sections private to each team/department.

    Read on wp.org ↗
  5. yevgy
    8mo ago

    Excellent work!

    Read on wp.org ↗
  6. compassiondan
    9mo ago

    I have tried to use Zoho as my CRM with my WordPress site that relies heavily on WPForms. I love WPForms and would not switch away from it unless someone gave me a really good reason. The problem is that Zoho does not integrate easily/well with WordPress and WPForms. I have wasted a couple of thousands using Zoho developers to try and get things integrated. I also tried to work with Zoho directly and that was a bigger waste of time. Zoho sucks! And just when I was ready to chuck it in on using a CRM, I found Groundhogg. Right from the beginning, Groundhogg installed their App, configured it, and gave me the most incredible customer support. Whenever I had a question, they responded anywhere from within one hour to no more than a few hours (usually right away). If you have a WordPress site, and you’re doing business with it, you need a CRM. There is only one choice…Groundhogg! Adrian and Gregg will give you support that exceeds your expectations. Do I work for Groundhogg? No. Am I a fan? Absolutely! Give Groundhogg a try. You will be incredibly happy you did.

    Read on wp.org ↗
  7. mauroverssi
    10mo ago

    I’ve been using GroundHogg for almost a year on an e-learning site and I’m very happy with the results. I was looking for a system that would offer: 1. WordPress integration. 2. Premium CRM features. 3. A better price. I found everything I needed with GroundHogg. Plus, I’ve always received excellent support from their customer service.

    Read on wp.org ↗
  8. Saleswonder Support Team
    11mo ago

    No footer block is used. Add your signature and footer to the “Custom Footer Text.”Center the body of the email to style the default compliance footer, which has no margin and is left-aligned. Footer block used: Add custom replacement code at the end of the email. Then, style and align the footer block beautifully in the editor. Thank you, Adrian, for the meeting and for bringing up this solution. This topic was modified 9 months, 1 week ago by Steven Stern (sterndata). This topic was modified 9 months, 1 week ago by Saleswonder Support Team. Reason: Opinion changed

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2026-08-20 Version 4.7.1 FIXED Cron setup page issue with WP 7.1 FIXED PHP 7.4 incompatibility. TWEAKED bumped the minimum supported PHP version to 7.4. TWEAKED bumped the minimum supported WP version to 6.9. 4.7.1
  2. 2026-08-20 Version 4.7 ADDED Custom sender profiles in Groundhogg » Settings » Email » Sender Profiles. ADDED If an email is being sent from a user, that user can set a “from name” and “from email” override in their user profile. ADDED When se 4.7
  3. 2026-08-18 Version 4.6.1 FIXED Nested global blocks not loading CSS. 4.6.1
  4. 2026-07-27 Version 4.5.15 ADDED “Reload page” after form submit setting. ADDED Contact timeline now shows activity and events from flows for sales reps and managers. FIXED Various API permissions issues. FIXED Email editor crashes after dragging 4.5.15
  5. 2026-07-20 Version 4.5.14 ADDED new Heading block in the email builder. TWEAKED Removed www. from URLs to Groundhogg.io FIXED UI bug in date search filters. 4.5.14
  6. 2026-07-10 Version 4.5.13 TWEAKED Removed the sitewide review nag and replaced it with a dashboard-specific, less intrusive request. SECURITY Fixed non-required dropdown and radio fields not validating inputs correctly. Credit to Artus KG for pra 4.5.13

Known vulnerabilities

via Wordfence Intelligence

33 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-08-14 CVE-2026-18387 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.14 Patched in 4.5.15
  2. 2026-08-04 CVE-2026-11454 Authorization Bypass Through User-Controlled Key Affects <= 4.5.2 Patched in 4.5.3
  3. 2026-07-08 CVE-2026-57389 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 4.4.1 Patched in 4.5
  4. 2026-07-01 CVE-2026-14029 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.8 Patched in 4.5.9
  5. 2026-06-26 CVE-2026-13333 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.5 Patched in 4.5.6
  6. 2026-06-26 CVE-2026-57667 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5 Patched in 4.5.1
  7. 2026-06-26 CVE-2026-13331 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.5 Patched in 4.5.6
  8. 2026-06-25 CVE-2026-13226 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.5.4 Patched in 4.5.5
  9. 2026-04-24 CVE-2026-40793 Missing Authorization Affects < 4.4.1 Patched in 4.4.1
  10. 2026-04-16 CVE-2026-40727 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 4.4 Patched in 4.4.1
  11. 2025-11-20 CVE-2025-12750 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.2.6.1 Patched in 4.2.7
  12. 2025-10-31 CVE-2025-64367 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.2.6 Patched in 4.2.6.1
  13. 2025-08-05 CVE-2025-54053 Deserialization of Untrusted Data Affects <= 4.2.2 Patched in 4.2.2.1
  14. 2025-07-04 CVE-2025-48300 Unrestricted Upload of File with Dangerous Type Affects <= 4.2.1 Patched in 4.2.2
  15. 2025-05-08 CVE-2025-4206 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 4.1.1.2 Patched in 4.1.2
  16. 2025-03-31 CVE-2025-1267 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.7.4.1 Patched in 4.0
  17. 2025-01-13 CVE-2025-0394 Unrestricted Upload of File with Dangerous Type Affects <= 3.7.3.5 Patched in 3.7.3.6
  18. 2025-01-03 CVE-2024-56289 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.7.3.3 Patched in 3.7.3.4
  19. 2024-06-27 CVE-2024-37264 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.4.2.3 Patched in 3.4.3
  20. 2024-06-21 CVE-2024-37235 Cross-Site Request Forgery (CSRF) Affects <= 3.4.2.3 Patched in 3.4.3
  21. 2023-10-25 CVE-2023-40681 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.7.11.10 Patched in 2.7.11.11
  22. 2023-05-30 CVE-2023-34178 Cross-Site Request Forgery (CSRF) Affects <= 2.7.11 Patched in 2.7.11.1
  23. 2023-05-30 CVE-2023-34179 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.7.11 Patched in 2.7.11.1
  24. 2023-05-19 CVE-2023-2715 Missing Authorization Affects <= 2.7.8.9 Patched in 2.7.10
  25. 2023-05-19 CVE-2023-2714 Missing Authorization Affects <= 2.7.9.8 Patched in 2.7.10
  26. 2023-05-19 CVE-2023-2716 Missing Authorization Affects <= 2.7.9.8 Patched in 2.7.10
  27. 2023-05-19 CVE-2023-2735 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.7.9.8 Patched in 2.7.10
  28. 2023-05-19 CVE-2023-2736 Cross-Site Request Forgery (CSRF) Affects <= 2.7.9.8 Patched in 2.7.10
  29. 2023-05-19 CVE-2023-2717 Cross-Site Request Forgery (CSRF) Affects <= 2.7.9.8 Patched in 2.7.10
  30. 2023-03-20 CVE-2023-1425 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.7.9.3 Patched in 2.7.9.4
  31. 2019-10-23 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 1.3.11.13 Patched in 2.0.8
  32. 2019-09-10 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.0.8.1 Patched in 2.0.9.11
  33. 2019-04-08 CVE-2019-15647 Improper Control of Generation of Code ('Code Injection') Affects < 1.3.5 Patched in 1.3.5

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 4 languages, 0 at 90% or more

Swedish 20%
Russian 9%
Chinese (China) 4%
Italian 1%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2022-12-04 3K+ → 2K+ down after 9 days in tier
  2. 2022-11-25 2K+ → 3K+ up after 1 days in tier
  3. 2022-11-24 3K+ → 2K+ down after 1 days in tier
  4. 2022-11-23 2K+ → 3K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

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Groundhogg — CRM, Newsletters, and Marketing Automation: 2K+ active installs, 4.9★ (149 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/groundhogg