Groundhogg — CRM, Newsletters, and Marketing Automation
by Adrian Tobey · Email & Marketing
Also makes 6 other plugins · 4.7K+ installs across the portfolio →
Groundhogg is the best WordPress CRM & Marketing Automation plugin. Create flows, email campaigns, and have a CRM all within your WordPress site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
M WP Mayor reviewed this plugin Groundhogg Review 2.0: The Best WordPress CRM Plugin? Read review ↗Health
A 88/100
no flags
Active installs
2K+
≈2.5K estimated
Momentum
+35%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing” and “email automation” for “e mail marketing” and “network marketing”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “e mail marketing” sits at #8 untagged, close enough for a declared tag to move it up. “email automation” isn't earning its slot: it only gets you to #24. “network marketing” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 2K of 351.4K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 43 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 2 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 150 reviews, smoothed to 4.63★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-1.1
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wordpress crm your tag | #9 | #10 | down 1 |
| crm your tag | #9 | #9 | down 4 |
| marketing automation your tag | #9 | #7 | down 2 |
| e mail marketing | #8 | #7 | down 2 |
| newsletters | #18 | #21 | down 4 |
| network marketing | #11 | #11 | — |
| automation | #19 | #16 | down 9 |
| crm tools | #7 | #9 | up 1 |
| best crm | #8 | #11 | up 1 |
| marketing | #23 | #18 | up 1 |
| re marketing | #8 | #8 | 0 |
| email automation your tag | #24 | #19 | down 3 |
| flows | #22 | #17 | up 2 |
| ai crm | #10 | #10 | up 1 |
| imap | #16 | #8 | — |
| automation marketing | #11 | #9 | 0 |
| sms marketing | #20 | #16 | down 3 |
| manager newsletter | #21 | #22 | down 1 |
| newsletter widget | #22 | #17 | 0 |
| content automation | #23 | #20 | down 11 |
| email marketing your tag | Not in the top 24 | ||
188 searches this plugin appeared in over the last 90 days, 20 listed. 155 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “email marketing” and “email automation” for “e mail marketing” and “network marketing”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “e mail marketing” sits at #8 untagged, close enough for a declared tag to move it up. “email automation” isn't earning its slot: it only gets you to #24. “network marketing” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
43
releases in the last 12 months
2d ago
latest release · v4.10 · 29 Oct 2026
413
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 3.9 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 2 May 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ timrobertsontfe3mo ago
I’ve used Groundhogg on 4 websites so far. It does a whole pile of things that make it brilliant for communicating with our subscribers. The tags functionality, broadcast tools, and integrations are great. Adrian Tobey and Gregg Franklin offer great support, and when they have a problem, they are quick to alert their customers. Unlike many plugin providers Groundhogg are there to support their customers, even if it’s the customer’s error.
Read on wp.org ↗ - ★★★★★ timtwickham4mo ago
A highly customisable CRM. It pretty well does all the basic stuff out of the box, but if you need more than that then you can add or customise most of the behaviours using the API etc. I’m not a web or PHP developer, but this has worked out for me in conjunction with Claude, though obviously takes a bit of time and some general software development expertise.
Read on wp.org ↗ - ★★★★★ geop8mo ago
I’ve been looking for free CRM and email marketing plugins over the years (I’ve been creating WordPress websites since 2007). After finding and then using Groundhogg for almost a year for small and medium businesses/organizations, I can say that I haven’t found any better value. I’ve used Hubspot, Salesforce, and a handful of other CRMs and Marketing tools/plugins but nothing compares to the value I found in Groundhogg. Try the free version of Groundhogg for yourself and see if it works! There are always limitations and issues, and such is the case with anything, however, the value and the cost cannot be compared to anything else I have found. If anyone wants to learn how to use Groundhogg, give me a shout.
Read on wp.org ↗ - ★★★★★ saatchigalleryit9mo ago
We have this product for about 3+ years. It is a great concept but some features are promoted as existing, although in reality are buggy or not completely functional as expected (maybe I have too hight expectations). The problems is, there is learning courve for it and you only realise some expected features or needed features aren’t there and it’s too late as you have it in production. What frustrates me and made me write this review is, I have tickets opened with them in their support section that are opened from 2024 (almost 2 years) and also there are tickets closed without a resolution. I would have expected in almost 3 years to see some of the features we complained about being fixed or new features added in this sense. For the money, ok but I would have loved to see a bit more attention to support and user voice in regards to what’s needed. For example, if you work as a sole individual with thsi CRM is ok-ish, but when you look integrating it in a company with several departments and each having multiple team members, you will struggle making it work, sharing data amongst the team members or keeping some sections private to each team/department.
Read on wp.org ↗ - ★★★★★ yevgy10mo ago
Excellent work!
Read on wp.org ↗ - ★★★★★ compassiondan11mo ago
I have tried to use Zoho as my CRM with my WordPress site that relies heavily on WPForms. I love WPForms and would not switch away from it unless someone gave me a really good reason. The problem is that Zoho does not integrate easily/well with WordPress and WPForms. I have wasted a couple of thousands using Zoho developers to try and get things integrated. I also tried to work with Zoho directly and that was a bigger waste of time. Zoho sucks! And just when I was ready to chuck it in on using a CRM, I found Groundhogg. Right from the beginning, Groundhogg installed their App, configured it, and gave me the most incredible customer support. Whenever I had a question, they responded anywhere from within one hour to no more than a few hours (usually right away). If you have a WordPress site, and you’re doing business with it, you need a CRM. There is only one choice…Groundhogg! Adrian and Gregg will give you support that exceeds your expectations. Do I work for Groundhogg? No. Am I a fan? Absolutely! Give Groundhogg a try. You will be incredibly happy you did.
Read on wp.org ↗ - ★★★★★ mauroverssi12mo ago
I’ve been using GroundHogg for almost a year on an e-learning site and I’m very happy with the results. I was looking for a system that would offer: 1. WordPress integration. 2. Premium CRM features. 3. A better price. I found everything I needed with GroundHogg. Plus, I’ve always received excellent support from their customer service.
Read on wp.org ↗ - ★★★★★ Saleswonder Support Team1.0y ago
No footer block is used. Add your signature and footer to the “Custom Footer Text.”Center the body of the email to style the default compliance footer, which has no margin and is left-aligned. Footer block used: Add custom replacement code at the end of the email. Then, style and align the footer block beautifully in the editor. Thank you, Adrian, for the meeting and for bringing up this solution. This topic was modified 9 months, 1 week ago by Steven Stern (sterndata). This topic was modified 9 months, 1 week ago by Saleswonder Support Team. Reason: Opinion changed
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-29 Version 4.10 ADDED Interface themes. Choose Light, Paper, Slate (dark) or Midnight (dark) for the way the admin looks, or keep the default. A theme is saved per user, and only changes colors, not how anything works. Pick a theme with 4.10
- 2026-10-13 Version 4.9.4 ADDED The email abilities can set an email’s custom CSS, custom headers and UTM parameters when they create or update an email, and they return them when an email is read. TWEAKED Four column layouts show as two rows of 4.9.4
- 2026-10-09 Version 4.9.3 SECURITY The page for an email in a campaign’s archive showed any broadcast on the site, including ones that hadn’t been sent and ones in campaigns that aren’t public, to anyone who knew its number. It only shows emails 4.9.3
- 2026-10-06 Version 4.9.2 ADDED Handle Bounces Now in Settings > Email, for sites that receive bounces in an IMAP inbox. It checks the last 7 days of the inbox and shows how many emails it checked, how many contacts were marked as bounced, and wh 4.9.2
- 2026-10-02 Version 4.9.1 SECURITY Hardened how contacts are linked to WordPress users and how sign-in links are created. Credit: Wordfence PRISM, via Wordfence. Linking a contact to a WordPress user now requires permission to edit that user. {au 4.9.1
- 2026-10-01 Version 4.9 ADDED Receive replies in Groundhogg. Turn on Incoming Messages in Settings > Email (needs an active Groundhogg license), then switch on “Save replies as messages” in an email’s settings, and replies to it are saved to th 4.9
Security history
via Wordfence IntelligenceAll 43 disclosed vulnerabilities are patched in the current version (4.10). Sites still on an older version should update.
- Patched High · 8.1 Groundhogg <= 4.9.3 - Authenticated (Sales Representative+) Arbitrary File Deletion via CSV Import 'copy_file' Field Mapping ↗2026-10-15 CVE-2026-109221 Improper Limitation of a Pathname to a Restricted Directory Affects <= 4.9.3 Patched in 4.9.4
- Patched High · 7.2 Groundhogg <= 4.5.14 - Unauthenticated Stored Cross-Site Scripting via 'ref' Parameter ↗2026-10-14 CVE-2026-18548 Improper Neutralization of Input During Web Page Generation Affects <= 4.5.14 Patched in 4.5.15
- Patched Medium · 5.3 Groundhogg — CRM, Newsletters, and Marketing Automation <= 4.8.3 - Unauthenticated Information Exposure ↗2026-10-05 CVE-2026-104385 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 4.8.3 Patched in 4.9
- Patched Medium · 6.5 Groundhogg — CRM, Newsletters, and Marketing Automation <= 4.8.3 - Authenticated (Custom Role+) SQL Injection ↗2026-10-05 CVE-2026-104408 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.8.3 Patched in 4.9
- Patched Medium · 6.5 Groundhogg — CRM, Newsletters, and Marketing Automation <= 4.7.1 - Authenticated (Import_contacts+) Path Traversal ↗2026-09-09 CVE-2026-85310 Improper Limitation of a Pathname to a Restricted Directory Affects <= 4.7.1 Patched in 4.7.2
- Patched High · 7.2 Groundhogg — CRM, Newsletters, and Marketing Automation < 4.5.13 - Unauthenticated Stored Cross-Site Scripting ↗2026-08-31 CVE-2026-81660 Improper Neutralization of Input During Web Page Generation Affects < 4.5.13 Patched in 4.5.13
- Patched Medium · 6.5 Groundhogg <= 4.5.14 - Authenticated (Vendor+) SQL Injection via 'tag_query' Parameter ↗2026-08-14 CVE-2026-18387 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.5.14 Patched in 4.5.15
- Patched Medium · 6.5 Groundhogg — CRM, Newsletters, and Marketing Automation <= 4.5.2 - Insecure Direct Object Reference ↗2026-08-04 CVE-2026-11454 Authorization Bypass Through User-Controlled Key Affects <= 4.5.2 Patched in 4.5.3
- Patched High · 8.1 Groundhogg — CRM, Newsletters, and Marketing Automation <= 4.4.1 - Authenticated (Sales Representative+) Arbitrary File Deletion ↗2026-07-08 CVE-2026-57389 Improper Limitation of a Pathname to a Restricted Directory Affects <= 4.4.1 Patched in 4.5
- Patched Medium · 6.5 Groundhogg <= 4.5.8 - Authenticated (Custom+) SQL Injection via 'select' Parameter ↗2026-07-01 CVE-2026-14029 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.5.8 Patched in 4.5.9
- Patched Medium · 6.5 Groundhogg <= 4.5.5 - Authenticated (Sales Rep+) SQL Injection via 'query[select]' Parameter ↗2026-06-26 CVE-2026-13333 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.5.5 Patched in 4.5.6
- Patched Medium · 6.5 Groundhogg — CRM, Newsletters, and Marketing Automation <= 4.5 - Authenticated (Sales representative+) SQL Injection ↗2026-06-26 CVE-2026-57667 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.5 Patched in 4.5.1
- Patched Medium · 6.5 Groundhogg <= 4.5.5 - Authenticated (Marketer+) SQL Injection via 'search' Parameter ↗2026-06-26 CVE-2026-13331 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.5.5 Patched in 4.5.6
- Patched Medium · 6.5 Groundhogg <= 4.5.4 - Authenticated (Custom+) SQL Injection via 'after' Parameter ↗2026-06-25 CVE-2026-13226 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.5.4 Patched in 4.5.5
- Patched High · 8.1 Groundhogg — CRM, Newsletters, and Marketing Automation <= 4.4 - Authenticated (Sales Representative+) Arbitrary File Deletion ↗2026-04-16 CVE-2026-40727 Improper Limitation of a Pathname to a Restricted Directory Affects <= 4.4 Patched in 4.4.1
- 2025-11-20 CVE-2025-12750 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.2.6.1 Patched in 4.2.7
- Patched Medium · 6.4 Groundhogg <= 4.2.6 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-10-31 CVE-2025-64367 Improper Neutralization of Input During Web Page Generation Affects <= 4.2.6 Patched in 4.2.6.1
- 2025-07-04 CVE-2025-48300 Unrestricted Upload of File with Dangerous Type Affects <= 4.2.1 Patched in 4.2.2
- Patched High · 7.2 WordPress CRM, Email & Marketing Automation for WordPress | Award Winner — Groundhogg <= 4.1.1.2 - Authenticated (Administrator+) Arbitrary File Deletion ↗2025-05-08 CVE-2025-4206 Improper Limitation of a Pathname to a Restricted Directory Affects <= 4.1.1.2 Patched in 4.1.2
- Patched Medium · 5.5 Groundhogg <= 3.7.4.1 - Authenticated (Administrator+) Stored Cross-Site Scripting via label Parameter ↗2025-03-31 CVE-2025-1267 Improper Neutralization of Input During Web Page Generation Affects <= 3.7.4.1 Patched in 4.0
- Patched High · 8.8 Groundhogg <= 3.7.3.5 - Authenticated (Author+) Arbitrary File Upload via gh_big_file_upload Function ↗2025-01-13 CVE-2025-0394 Unrestricted Upload of File with Dangerous Type Affects <= 3.7.3.5 Patched in 3.7.3.6
- 2025-01-03 CVE-2024-56289 Improper Neutralization of Input During Web Page Generation Affects <= 3.7.3.3 Patched in 3.7.3.4
- 2024-06-27 CVE-2024-37264 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.2.3 Patched in 3.4.3
- Patched Medium · 4.4 Groundhogg <= 2.7.11.10 - Authenticated (Administrator+) Stored Cross-Site Scripting via Task Data ↗2023-10-25 CVE-2023-40681 Improper Neutralization of Input During Web Page Generation Affects <= 2.7.11.10 Patched in 2.7.11.11
- 2023-05-30 CVE-2023-34179 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.7.11 Patched in 2.7.11.1
- Patched Medium · 4.3 Groundhogg <= 2.7.9.8 - Missing Authorization to Admin Account and Ticket Creation ↗
- Patched Medium · 4.9 Groundhogg <= 2.7.9.8 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-05-19 CVE-2023-2735 Improper Neutralization of Input During Web Page Generation Affects <= 2.7.9.8 Patched in 2.7.10
- 2023-03-20 CVE-2023-1425 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.7.9.3 Patched in 2.7.9.4
- 2019-10-23 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.3.11.13 Patched in 2.0.8
- 2019-09-10 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.8.1 Patched in 2.0.9.11
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 5 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Groundhogg when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter
Readme readiness
8 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Groundhogg is the best WordPress CRM & Marketing Automation plugin. Create flows, email campaigns, and have..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use cases", "essential for", "perfect for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, WPForms, Mailchimp and 11 more.
- ✓ Headings and lists 27 headings and 13 lists.
- ✓ Enough to quote 14,475 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "email automation" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-12-04 3K+ → 2K+ down after 9 days in tier
- 2022-11-25 2K+ → 3K+ up after 1 days in tier
- 2022-11-24 3K+ → 2K+ down after 1 days in tier
- 2022-11-23 2K+ → 3K+ up after 50 days in tier
- 2022-10-04 3K+ → 2K+ down after 64 days in tier
- 2022-08-01 2K+ → 3K+ up after 528 days in tier
- 2021-02-19 3K+ → 2K+ down after 73 days in tier
- 2020-12-08 2K+ → 3K+ up after 76 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.5★ · 3 shared tags A -
Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ installs · 4.5★ · 3 shared tags A -
Manago AI & Leadoo AI 900+ installs · 3.8★ · 3 shared tags B -
Fast MailerLite 300+ installs · 3.6★ · 3 shared tags -
Fast ConvertKit 40+ installs · 3.6★ · 3 shared tags -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Groundhogg — CRM, Newsletters, and Marketing Automation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/groundhogg" width="480" height="300" style="border:0" loading="lazy" title="Groundhogg — CRM, Newsletters, and Marketing Automation — Plugin Pulse"></iframe> Groundhogg — CRM, Newsletters, and Marketing Automation: 2K+ active installs, 4.8★ (150 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/groundhogg
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