Hide Menu Items by Role
by Mahfuzur Rahman · Admin & Utilities
Also makes 1 other plugin · 100+ installs across the portfolio →
Hide or show WordPress menu items by user role and login status, item by item, without creating duplicate menus.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
100+
≈110 estimated
Momentum
+39%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “menu”, “menu visibility” and “navigation” for “items”, “item” and “hide menu”. “menu” isn't earning its slot: you're not in the first 24 results for its own search. “items” sits at #8 untagged, close enough for a declared tag to move it up. “menu visibility” isn't earning its slot: you're not in the first 24 results for its own search. “item” sits at #14 untagged, close enough for a declared tag to move it up. “navigation” isn't earning its slot: you're not in the first 24 results for its own search. “hide menu” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 56 average across 5,902 Admin & Utilities plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 100 of 2.9K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 8 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
48
Momentum
Holding steady
+0.5
Velocity
places per keyword, 27d
38%
Breadth
of keywords climbing, 27d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| hide menu items your tag | #4 | #23 | 0 |
| items | #8 | #20 | 0 |
| hide menu | #15 | #24 | up 3 |
| menu items | #15 | #22 | up 1 |
| item | #14 | #23 | up 2 |
| hide menu item | #7 | #24 | 0 |
| hide items | #7 | #22 | up 1 |
| menu visibility by role | #16 | #24 | 0 |
| hide role | #16 | #24 | down 1 |
| role based menus | #19 | #24 | down 1 |
| role based menu | #23 | #24 | up 1 |
| role menu | #24 | #24 | 0 |
| menu item | #24 | #24 | 0 |
| menu your tag | Not in the top 24 | ||
| menu visibility your tag | Not in the top 24 | ||
| navigation your tag | Not in the top 24 | ||
| user roles your tag | Not in the top 24 | ||
14 searches this plugin appeared in over the last 90 days, 13 listed. 1 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “menu”, “menu visibility” and “navigation” for “items”, “item” and “hide menu”. “menu” isn't earning its slot: you're not in the first 24 results for its own search. “items” sits at #8 untagged, close enough for a declared tag to move it up. “menu visibility” isn't earning its slot: you're not in the first 24 results for its own search. “item” sits at #14 untagged, close enough for a declared tag to move it up. “navigation” isn't earning its slot: you're not in the first 24 results for its own search. “hide menu” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 20 Mar 2023 · 1,324 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 331 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
8d ago
latest release · v2.1.0 · 25 Oct 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 30 days ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
At the current install trend, crossing 200+ in roughly 413 days.
Install history since 19 Mar 2023
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Hide or show WordPress menu items by user role and login status, item by item, without creating duplicate m..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,360 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "menu visibility" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-03 90+ → 100+ up after 33 days in tier
- 2026-08-31 80+ → 90+ up after 50 days in tier
- 2026-07-12 70+ → 80+ up after 43 days in tier
- 2026-05-30 60+ → 70+ up after 71 days in tier
- 2026-03-20 70+ → 60+ down after 87 days in tier
- 2025-12-23 60+ → 70+ up after 134 days in tier
- 2025-08-11 50+ → 60+ up after 104 days in tier
- 2025-04-29 40+ → 50+ up after 49 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Different Menu in Different Pages – Conditional Menu 3K+ installs · 4.1★ · 3 shared tags B -
Max Mega Menu 300K+ installs · 4.8★ · 2 shared tags A -
Menu Image, Icons made easy 100K+ installs · 4.5★ · 2 shared tags B -
Float menu – awesome floating side menu 30K+ installs · 4.3★ · 2 shared tags A - E Exclude Pages 20K+ installs · 4.7★ · 2 shared tags D
-
Flexy Breadcrumb 10K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Hide Menu Items by Role into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/hide-menu-items-by-role" width="480" height="300" style="border:0" loading="lazy" title="Hide Menu Items by Role — Plugin Pulse"></iframe> Hide Menu Items by Role: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/hide-menu-items-by-role
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