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wp.org search vs our merit ranking: “role based menus”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “role based menus”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Menu By User Roles shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini places #11 on merit, 4.9★ from 874 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #1 2 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #3 ↓2 1 too low 3 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #4 1 too low 4 Admin Bar Editor – Toolbar Customization with User Role based access & Custom menus 3K+ · 4.4★ (24) wp.org #2 2 too high 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #6 ↓3 1 too low 6 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 1 too low 7 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #8 1 too low 8 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #10 ↓5 2 too low 9 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #12 ↑1 3 too low 10 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #9 ↓3 1 too high 11 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #15 4 too low 12 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #16 ↑1 4 too low 13 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #18 ↓6 5 too low 14 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #17 ↓8 3 too low 15 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #23 8 too low 16 SVG Support 1M+ · 4.8★ (356) wp.org #19 ↑2 3 too low 17 WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps 10K+ · 4.9★ (88) wp.org #21 4 too low 18 Theme My Login 50K+ · 3.7★ (460) wp.org #24 6 too low 19 Menu By User Roles 1K+ · 5.0★ (3) wp.org #5 ↑11 14 too high 20 Membership & User Roles for WooCommerce (Automatic Role Changer) 400+ · 4.3★ (6) wp.org #11 ↓1 9 too high 21 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #22 1 too low 22 Hide Category by User Role for WooCommerce 300+ · 4.3★ (6) wp.org #13 ↓2 9 too high 23 Simplify Admin Menus 80+ · 5.0★ (2) wp.org #14 9 too high 24 Hide Menu Items by Role 100+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.