.htm and underscores on PAGES
by debasispattnayak · SEO
Appends .htm to the URL of PAGES when using permalinks and swaps dashes with underscores
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Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈15 estimated
Momentum
-75%
low volume, under 1,000 downloads a month
Biggest opportunity: “htm”, “page” and “seo” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 66 average across 2,246 SEO plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10 of 2.8K lifetime downloads are still running, below its category: the median SEO plugin keeps 1.2%, across 1,199 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 12+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.9.40, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4444 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 3.9.40; the current branch is 7.1
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 4444 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| htm your tag | Not in the top 24 | ||
| page your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
| underscores in permalinks your tag | Not checked yet | ||
0 searches this plugin appeared in over the last 90 days. 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “htm”, “page” and “seo” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 162 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 17 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ bindashsandeep12.4y ago
This is the best plugin I ever use. There is no plugin for .htm and underscores on url of pages and posts. Thanks to Debasis for this useful plugin.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 611 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 4 tags appear in the text; "seo", "underscores in permalinks" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-06-02 20+ → 10+ down after 18 days in tier
- 2025-05-15 10+ → 20+ up after 577 days in tier
- 2023-10-16 20+ → 10+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- H HeadSpace2 SEO 3K+ installs · 4.0★ · 2 shared tags D
-
Custom 404 Error Page 1K+ installs · 4.0★ · 2 shared tags C -
Simple Page Ordering 100K+ installs · 4.7★ · 1 shared tag A -
IndexNow Plugin 100K+ installs · 3.4★ · 1 shared tag B -
LuckyWP Table of Contents 90K+ installs · 4.9★ · 1 shared tag B -
AMP for WP – Accelerated Mobile Pages 70K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for .htm and underscores on PAGES into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/htm-and-underscores-on-pages-and-post" width="480" height="300" style="border:0" loading="lazy" title=".htm and underscores on PAGES — Plugin Pulse"></iframe> .htm and underscores on PAGES: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/htm-and-underscores-on-pages-and-post
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