Iframely – WP media embeds, cards and blocks
by Ivan Paramonau · Social
Iframely cloud extends WordPress embeds with customizable embed blocks for over 1900 rich media publishers. For the rest of the Internet, Iframely sho …
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Health
C 63/100
Stale
Active installs
2K+
≈2.9K estimated
Momentum
+20%
downloads vs prior 30d
Biggest opportunity: “facebook”, “gutenberg” and “instagram” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
63 health vs 58 average across 1,835 Social plugins
Install conversion
How it's measured →1.6%
of downloads still active
At least 2K of 126.1K lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 450 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
3.7★ over 11 reviews, smoothed to 4.03★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 450 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
11%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| facebook your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
| instagram your tag | Not in the top 24 | ||
| twitter your tag | Not in the top 24 | ||
| youtube your tag | Not in the top 24 | ||
21 searches this plugin appeared in over the last 90 days, 0 listed. 21 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “facebook”, “gutenberg” and “instagram” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.2y ago
latest release · v1.1.6 · 8 Aug 2025
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 83% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 18 months ago; the previous band took 17 months to cross, which places it about 90% of the way through.
Install history since 1 Nov 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ miguel843.3y ago
Don’t need yet another subscription
Read on wp.org ↗ - ★★★★★ howorks8.2y ago
At least tell people in the description they have to pay for a monthly subscription fee to use the plugin. Why hide the fact it’s paid one? I installed, tried to figure out why it doesn’t work only to find out it’s a paid thing in the settings. Bloody waste of time.
Read on wp.org ↗ - ★★★★★ Fabio Devin8.3y ago
Extremely expensive plugin, costs more than most hosting plans. Solved my issue with a few lines of code for free. I’m not saying it doesn’t work, it probably does (no idea because you have to pay to see if it works), but I was really shocked when I found out I had to pay (which I would in many cases) and HOW MUCH. I have a dedicated server at Digital Ocean for less than that money!
Read on wp.org ↗ - ★★★★★ Donna McMaster10.6y ago
Switched to Iframely on one site because they needed to embed a Facebook video and the other responsive video plugin I was using (ARVE) didn’t support Facebook. Iframely’s responsive scaling is very smooth. I like the clean look and have started using it on other sites as well.
Read on wp.org ↗ - ★★★★★ kilwag11.4y ago
Does not seem to work with YouTube playlists, although it does work with single youtube videos. Disappointing to come so close.
Read on wp.org ↗ - ★★★★★ mywp42011.8y ago
really nice plugin thank you for creating this
Read on wp.org ↗ - ★★★★★ nathanrjones12.5y ago
Really easy way to embed content from a ton of sources.
Read on wp.org ↗ - ★★★★★ jzf1j12.6y ago
this plugin can enable oembed image ,which it didn’t mention
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.1.6 Fix aggressive cache invalidation (@kasparsd https://github.com/itteco/iframely-wordpress/issues/57) 1.1.6
- — Version 1.1.5 Fix TTL preset for 1 month (@aurooba https://github.com/itteco/iframely-wordpress/pull/53) 1.1.5
- — Version 1.1.4 WordPress 6.8 compatibility 1.1.4
- — Version 1.1.3 WordPress 6.6 compatibility 1.1.3
- — Version 1.1.2 WordPress 6.5 compatibility 1.1.2
- — Version 1.1.1 Fix multisite option management capability requirements 1.1.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Iframely cloud extends WordPress embeds with customizable embed blocks for over 1900 rich media publishers...."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Instagram, Facebook, YouTube and 4 more.
- ✓ Headings and lists 6 headings and 1 list.
- ✓ Enough to quote 1,924 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-05-21 1K+ → 2K+ up after 516 days in tier
- 2023-12-22 2K+ → 1K+ down after 1 days in tier
- 2023-12-21 1K+ → 2K+ up after 4 days in tier
- 2023-12-17 2K+ → 1K+ down after 639 days in tier
- 2022-03-18 3K+ → 2K+ down after 582 days in tier
- 2020-08-13 4K+ → 3K+ down after 454 days in tier
- 2019-05-17 5K+ → 4K+ down after 551 days in tier
- 2017-11-12 4K+ → 5K+ up after 785 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ installs · 4.7★ · 3 shared tags A -
Curator.io 2K+ installs · 4.0★ · 3 shared tags A -
Nextend Social Login and Register 200K+ installs · 4.9★ · 2 shared tags A -
Metricool – Social media and site statistics 90K+ installs · 4.3★ · 2 shared tags A -
Advanced WordPress Backgrounds 30K+ installs · 4.6★ · 2 shared tags A -
Social Media Widget 30K+ installs · 3.9★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Iframely – WP media embeds, cards and blocks into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/iframely" width="480" height="300" style="border:0" loading="lazy" title="Iframely – WP media embeds, cards and blocks — Plugin Pulse"></iframe> Iframely – WP media embeds, cards and blocks: 2K+ active installs, 3.7★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/iframely
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