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Honest rankings: “instagram”

WordPress.org search rewards raw install count with no ceiling, so the biggest install bases float to the top regardless of quality signals. Here's what searchers actually see, next to a merit ranking that caps the install factor and weights ratings by review volume. How this works →

Install-weight distortion

WPZOOM Social Feed Widget & Block sits at wp.org #3 but earns only #17 on merit , 96% of its ranking comes from install count alone, on 60K+ installs at just 4.3★.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets deserves #1 on merit but wp.org shows it at #18 , 4.9★ from 4088 reviews, buried by lower-quality plugins with bigger install counts.

wp.org merit plugin Δ
1 #3 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4344) +2 2 #10 Jetpack – WP Security, Backup, Speed, & Growth 3M+ · 3.8★ (2402) +8 3 #17 WPZOOM Social Feed Widget & Block 60K+ · 4.3★ (48) +14 4 #6 Complianz – GDPR/CCPA Cookie Consent 1M+ · 4.7★ (1646) +2 5 #16 Social Slider Feed – Social Media Feed & Gallery Widgets 20K+ · 3.9★ (126) +11 6 #12 Social Feed Gallery 80K+ · 4.5★ (302) +6 7 #13 Spotlight Social Feeds – Block, Shortcode, and Widget 60K+ · 4.7★ (169) +6 8 #19 Inavii Social Feed – Live Social Proof Gallery 9K+ · 5.0★ (16) +11 9 #18 Widgets for Social Photo Feed 10K+ · 4.7★ (25) +9 10 #21 Metricool – Social media and site statistics 80K+ · 3.9★ (7) +11 11 #5 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 400K+ · 5.0★ (1237) -6 12 #20 Meta for WooCommerce 400K+ · 2.2★ (476) +8 13 #4 Widgets for Google Reviews 900K+ · 4.9★ (2602) -9 14 #11 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping & Social Channels 70K+ · 4.6★ (824) -3 15 #22 Social Media Feed Gallery – Fetch Posts & Reels 2K+ · 5.0★ (5) +7 16 #7 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) -9 17 #9 Unlimited Elements For Elementor 300K+ · 4.8★ (520) -8 18 #1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 2M+ · 4.9★ (4088) -17 19 ↑2 #2 Ultimate Addons for Elementor 2M+ · 4.9★ (2524) -17 20 #8 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (541) -12 21 ↓2 #15 Social Media Auto Poster – Schedule & Publish to Buffer 7K+ · 4.5★ (123) -6 22 #24 Gallery for Social Photo 300+ · 4.0★ (3) +2 23 ↑1 — #23 SocialFeeds 30K+ · 5.0★ (1) 0 24 #14 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (70) -10

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.