Image Squeeze – Optimize WebP, Compress Images, Boost Performance
by Mohamed Shili · Performance
Also makes 1 other plugin · 1K+ installs across the portfolio →
Smart image optimization for WordPress. Compress, convert to WebP, and speed up your site while improving Core Web Vitals and SEO.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 59/100
Stale · Few reviews
Active installs
40+
≈50 estimated
Momentum
+81%
downloads vs prior 30d
Biggest opportunity: “compression”, “image optimization” and “performance” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
59 health vs 69 average across 1,809 Performance plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 40 of 1.1K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,105 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 557 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 557 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| squeeze page | #17 | #22 | 0 |
| compression your tag | Not in the top 24 | ||
| image optimization your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “compression”, “image optimization” and “performance” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 23 Apr 2025 · 557 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 147 · peaks are release surges
Directory rank
Ranked about #21,400 to #22,800, alongside the other plugins at 40+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.5y ago
latest release · v1.0.0 · 23 Apr 2025
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just under 50.
Install history since 23 Apr 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ mattiaspkallio1.5y ago
Tried this right now, installed, clicked button and it just worked. A plugin this easy is well worth five stars, good job. 🙂
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Smart image optimization for WordPress. Compress, convert to WebP, and speed up your site while improving C..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 1,177 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-01 50+ → 40+ down after 4 days in tier
- 2026-10-28 40+ → 50+ up after 2 days in tier
- 2026-10-26 50+ → 40+ down after 254 days in tier
- 2026-02-14 40+ → 50+ up after 78 days in tier
- 2025-11-28 30+ → 40+ up after 18 days in tier
- 2025-11-10 20+ → 30+ up after 2 days in tier
- 2025-11-08 30+ → 20+ down after 21 days in tier
- 2025-10-18 20+ → 30+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 4 shared tags A -
LiteSpeed Cache 7M+ installs · 4.8★ · 2 shared tags B -
Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ installs · 2.0★ · 2 shared tags C -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 2 shared tags A -
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Image Squeeze – Optimize WebP, Compress Images, Boost Performance into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/imagesqueeze" width="480" height="300" style="border:0" loading="lazy" title="Image Squeeze – Optimize WebP, Compress Images, Boost Performance — Plugin Pulse"></iframe> Image Squeeze – Optimize WebP, Compress Images, Boost Performance: 40+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/imagesqueeze
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