QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress
by Ludwig You · Performance
Also makes 6 other plugins · 14.8K+ installs across the portfolio →
QuickWebP converts JPG and PNG to WebP, compresses images locally, improves image SEO, and adds AVIF with QuickWebP Pro.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
8K+
≈8.6K estimated
Momentum
+3%
downloads vs prior 30d
Biggest opportunity: Swap “image optimization”, “performance” and “seo” for “compression”, “png to webp” and “convert avif”. “image optimization” isn't earning its slot: you're not in the first 24 results for its own search. “compression” sits at #8 untagged, close enough for a declared tag to move it up. “performance” isn't earning its slot: you're not in the first 24 results for its own search. “png to webp” sits at #13 untagged, close enough for a declared tag to move it up. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “convert avif” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 69 average across 1,809 Performance plugins
Install conversion
How it's measured →12%
of downloads still active
At least 8K of 68K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 18 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 46 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 20 reviews, smoothed to 4.30★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| compression | #8 | #15 | down 1 |
| avif your tag | #14 | #19 | down 1 |
| png to webp | #13 | #18 | 0 |
| image optimizer | #19 | #17 | up 1 |
| jpg | #18 | #17 | 0 |
| webp your tag | #22 | #20 | up 2 |
| png | #19 | #19 | up 2 |
| convert avif | #14 | #18 | down 2 |
| jpg to webp | #15 | #14 | 0 |
| image compression | #17 | #19 | 0 |
| wordpress avif | #10 | #14 | up 1 |
| compress | #21 | #19 | up 1 |
| images compression | #13 | #16 | up 1 |
| convert webp | #23 | #18 | up 1 |
| core web vitals | #24 | #21 | down 3 |
| web vitals | #24 | #22 | down 1 |
| webp convert | #24 | #18 | 0 |
| seo optimizer | #16 | #15 | 0 |
| optimize webp images | #20 | #21 | — |
| image optimization your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
58 searches this plugin appeared in over the last 90 days, 19 listed. 39 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “image optimization”, “performance” and “seo” for “compression”, “png to webp” and “convert avif”. “image optimization” isn't earning its slot: you're not in the first 24 results for its own search. “compression” sits at #8 untagged, close enough for a declared tag to move it up. “performance” isn't earning its slot: you're not in the first 24 results for its own search. “png to webp” sits at #13 untagged, close enough for a declared tag to move it up. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “convert avif” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “avif”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 10 Feb 2023 · 1,361 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
18
releases in the last 12 months
2mo ago
latest release · v4.1.2 · 16 Sep 2026
21
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “8K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 59% of the way through.
Install history since 9 Feb 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ NagaTheme4mo ago
QuickWebP is, without exaggeration, the best image optimization plugin currently available in the WordPress ecosystem. It is so effective that I consider it an absolute must-have for every new WordPress site. In my professional opinion, it should be among the very first plugins installed and activated on any fresh WordPress installation. Most commercial image optimization plugins on the market fail to address a critical issue: they do not automatically delete the original uploaded image after successfully converting it to WebP. As a result, websites gradually accumulate hundreds or even thousands of unused original files that are never served to visitors. Over time, this silently inflates hosting usage, leading to unnecessary storage consumption and significantly higher renewal costs—often without the site owner even realizing it. QuickWebP takes a far more intelligent and efficient approach. It converts images to WebP format, intelligently resizes them according to the maximum dimensions you define, and automatically deletes the original uploaded file once the optimized version is ready. This single feature delivers substantial long-term savings on hosting expenses and prevents pointless storage bloat. In an extensive evaluation, we thoroughly tested more than ten popular image optimization plugins. The majority follow a similar pattern: they retain the original image, create a backup of it, generate optimized versions (WebP and/or AVIF), and serve the optimized files via .htaccess rewrite rules. Consequently, for every single uploaded image, the server ends up storing the original, a backup, and one or more optimized versions. Most site owners remain unaware of this accumulation. While many of these plugins claim the ability to delete backups, very few — if any — offer the crucial option to remove the original uploaded file. This makes such plugins useful for retroactively optimizing existing libraries, but counterproductive — even harmful — for ongoing content creation. From the moment you decide to maintain an optimized website moving forward, these solutions become storage killers rather than helpers. As a WordPress specialist and business consultant who has supported over 100,000 WordPress websites, if I am asked which plugins should be installed first as the essential foundational plugins on a new site, my answer is clear: QuickWebP is one of the top 3 primary and must-have plugins that every WordPress site should have installed from the very beginning of its life. It ensures that every image uploaded from day one is properly optimized and that no redundant original files are retained. This level of intelligence and efficiency is rare and genuinely valuable. A heartfelt thank you to the developer of QuickWebP. You have made a significant and practical contribution to the WordPress community by solving a real, often overlooked problem with elegance and effectiveness.
Read on wp.org ↗ - ★★★★★ Yngwie5mo ago
Working without any single issue. This topic was modified 1 month, 1 week ago by Yngwie.
Read on wp.org ↗ - ★★★★★ dbeilharz10mo ago
Needed a plugin that replaced the original image completely
Read on wp.org ↗ - ★★★★★ Nomansland6741.4y ago
This plugin is exactly what I was looking for for my website. I highly recommend it—100%! The support is also amazing, especially considering it’s a free plugin. Every bug I reported was fixed instantly by the developer. Thank you! This topic was modified 1 year, 1 month ago by Nomansland674. This topic was modified 1 year, 1 month ago by Nomansland674.
Read on wp.org ↗ - ★★★★★ laplumenchantee2.0y ago
QuickWebP porte bien son nom ! C’est rapide, simple et efficace. Copie/Colle ton image. Écris ce que tu veux pour nommer ou décrire et le plugin prend tout en charge. Il remplit toutes les cases (ALT, Légende, etc) et converti au format le plus léger : webp. Que vouloir de + ? Et c’est gratuit. This topic was modified 1 year, 8 months ago by laplumenchantee. Reason: une faute d'othographe This topic was modified 1 year, 8 months ago by laplumenchantee. Reason: Il y avait du code qui s’était mis
Read on wp.org ↗ - ★★★★★ lorys16fr2.0y ago
C’est la seule extension 100% gratuite et sans connexion API avec inscription qui fait 100% le job qu’on lui demande. Quoi de mieux qu’un plugin avec lequel on ne se prend pas la tête pour ses conversations Webp ? En plus, plus besoin de réfléchir aux balises Alt, le plugin les remplis automatiquement pour vous avec le nom du fichier. 😱 Je ne peux que recommander à tous ce merveilleux outils 🛠️
Read on wp.org ↗ - ★★★★★ Paul Bystrzan2.0y ago
20 000 images done in… less than 30 sec. Love option to remove the original images Fast, easy UI, good UX and no upsells or notices. Thank you
Read on wp.org ↗ - ★★★★★ Tibow2.5y ago
Belle découverte, simple et efficace. Pas de harcèlement publicitaire ni de limites Premium. Le top pour un module gratuit. Une mise à jour est cependant peut-être requise puisque WordPress dit qu’il n’a pas été mis à jour depuis 3 MAJmajeures de WP.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.3.1 FIX: replace sanitize_filename() with sanitize_text_field() to preserve special characters in the filename for autocomplete seo features. 3.3.1
- — Version 3.3.0 UI/UX: Fully redesigned settings page with a modern card-based layout, quick navigation, and a live configuration summary. UX: Added first-configuration onboarding assistant with recommended presets for new sites vs exis 3.3.0
- — Version 3.2.8 SECURITY: Hardened AJAX attachment actions with capability and attachment validation. SECURITY: Undo optimization now deletes only expected generated WebP files inside uploads. 3.2.8
- — Version 3.2.7 FIX: Added support for EXIF orientation data during image optimization 3.2.7
- — Version 3.2.6 FIX: problem with lite speed cache plugin. 3.2.6
- — Version 3.2.5 FIX: problem with image weight after resize if “Do not compress images already in WebP” is enabled. 3.2.5
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (4.1.2). Sites still on an older version should update.
- Patched High · 8.1 QuickWebP – Compress / Optimize Images & Convert WebP | SEO Friendly <= 3.2.7 - Authenticated (Contributor+) Arbitrary File Deletion ↗2026-05-20 CVE-2026-42756 Improper Limitation of a Pathname to a Restricted Directory Affects <= 3.2.7 Patched in 3.2.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "QuickWebP converts JPG and PNG to WebP, compresses images locally, improves image SEO, and adds AVIF with Q..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "designed for").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 8 headings and 3 lists.
- ✓ Enough to quote 2,215 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-01 7K+ → 8K+ up after 65 days in tier
- 2026-01-26 6K+ → 7K+ up after 70 days in tier
- 2025-11-17 5K+ → 6K+ up after 56 days in tier
- 2025-09-22 4K+ → 5K+ up after 99 days in tier
- 2025-06-15 3K+ → 4K+ up after 176 days in tier
- 2024-12-21 2K+ → 3K+ up after 206 days in tier
- 2024-05-29 1K+ → 2K+ up after 182 days in tier
- 2023-11-29 900+ → 1K+ up after 18 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 3 shared tags A -
Modern Image Formats 100K+ installs · 3.7★ · 3 shared tags B -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 3 shared tags A -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags A -
LiteSpeed Cache 7M+ installs · 4.8★ · 2 shared tags B -
Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ installs · 2.0★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/quickwebp" width="480" height="300" style="border:0" loading="lazy" title="QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress — Plugin Pulse"></iframe> QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress: 8K+ active installs, 4.8★ (20 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/quickwebp
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