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QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress

by Ludwig You · Performance

Also makes 5 other plugins · 15.0K+ installs across the portfolio →

QuickWebP converts JPG and PNG to WebP, compresses images locally, improves image SEO, and adds AVIF with QuickWebP Pro.

How scoring works →
88 Health · A
Maintenance 100/100
Rating quality 86/100
Support 70/100

88 health vs 67 average across 1,075 Performance plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

95 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 77/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2023-02-10 · 1,297 days · wp.org + Plugin Pulse archive

+1% vs prior 30d
115Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

7.7K

now · peak 10.4K

7.7K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

QuickWebP · #2418 you Optimole · #254 Modern Image Formats · #353 Robin Image Optimize · #437

Rating trend

Star average over time · dips mark rough releases

4.7Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

958per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

13

releases in the last 12 months

1mo ago

latest release · v3.3.1

16

tagged releases on record

Recent releases

3.3.1 · 1mo ago3.3.0 · 2mo ago3.1.0 · 2mo ago3.2.8 · 2mo ago3.2.6 · 2mo ago3.2.5 · 2mo ago3.2.4 · 2mo ago3.0.0 · 2mo ago3.2.0 · 2mo ago3.2.1 · 2mo ago3.2.2 · 2mo ago3.2.3 · 2mo ago3.2.7 · 8mo ago2.1.0 · 3.5y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.2 67%
v3.3 33%

Estimated active installs

The public count shows “8K+”. Our estimate pins where the real number sits.

tracked estimate
8K–9K ≈8.7K

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 9K+ in roughly 218 days.

Install history · since 2023-02-09 · 1,294 observations

8KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$6.7K range $2K–$23K

Est. acquisition value

≈$19K range $4K–$92K

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $49–$129 a year, typical for Performance plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
  • Install base. 8K–9K active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
8K–9K
Category
Performance
Pro tier
detected (description mentions a Pro or Premium version)
Download trend
steady (30d downloads flat vs prior 30d)
Reviews
19
Last updated
8 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
4.1.0
Last updated
8d ago
Added
2023-02-09 · 3 yrs old
Requires WP
6.8.2
Tested up to
7.1
Requires PHP
8.1

Recent reviews

All reviews on wp.org ↗
  1. NagaTheme
    2mo ago

    QuickWebP is, without exaggeration, the best image optimization plugin currently available in the WordPress ecosystem. It is so effective that I consider it an absolute must-have for every new WordPress site. In my professional opinion, it should be among the very first plugins installed and activated on any fresh WordPress installation. Most commercial image optimization plugins on the market fail to address a critical issue: they do not automatically delete the original uploaded image after successfully converting it to WebP. As a result, websites gradually accumulate hundreds or even thousands of unused original files that are never served to visitors. Over time, this silently inflates hosting usage, leading to unnecessary storage consumption and significantly higher renewal costs—often without the site owner even realizing it. QuickWebP takes a far more intelligent and efficient approach. It converts images to WebP format, intelligently resizes them according to the maximum dimensions you define, and automatically deletes the original uploaded file once the optimized version is ready. This single feature delivers substantial long-term savings on hosting expenses and prevents pointless storage bloat. In an extensive evaluation, we thoroughly tested more than ten popular image optimization plugins. The majority follow a similar pattern: they retain the original image, create a backup of it, generate optimized versions (WebP and/or AVIF), and serve the optimized files via .htaccess rewrite rules. Consequently, for every single uploaded image, the server ends up storing the original, a backup, and one or more optimized versions. Most site owners remain unaware of this accumulation. While many of these plugins claim the ability to delete backups, very few — if any — offer the crucial option to remove the original uploaded file. This makes such plugins useful for retroactively optimizing existing libraries, but counterproductive — even harmful — for ongoing content creation. From the moment you decide to maintain an optimized website moving forward, these solutions become storage killers rather than helpers. As a WordPress specialist and business consultant who has supported over 100,000 WordPress websites, if I am asked which plugins should be installed first as the essential foundational plugins on a new site, my answer is clear: QuickWebP is one of the top 3 primary and must-have plugins that every WordPress site should have installed from the very beginning of its life. It ensures that every image uploaded from day one is properly optimized and that no redundant original files are retained. This level of intelligence and efficiency is rare and genuinely valuable. A heartfelt thank you to the developer of QuickWebP. You have made a significant and practical contribution to the WordPress community by solving a real, often overlooked problem with elegance and effectiveness.

    Read on wp.org ↗
  2. Yngwie
    3mo ago

    Working without any single issue. This topic was modified 1 month, 1 week ago by Yngwie.

    Read on wp.org ↗
  3. dbeilharz
    8mo ago

    Needed a plugin that replaced the original image completely

    Read on wp.org ↗
  4. Nomansland674
    1.2y ago

    This plugin is exactly what I was looking for for my website. I highly recommend it—100%! The support is also amazing, especially considering it’s a free plugin. Every bug I reported was fixed instantly by the developer. Thank you! This topic was modified 1 year, 1 month ago by Nomansland674. This topic was modified 1 year, 1 month ago by Nomansland674.

    Read on wp.org ↗
  5. laplumenchantee
    1.8y ago

    QuickWebP porte bien son nom ! C’est rapide, simple et efficace. Copie/Colle ton image. Écris ce que tu veux pour nommer ou décrire et le plugin prend tout en charge. Il remplit toutes les cases (ALT, Légende, etc) et converti au format le plus léger : webp. Que vouloir de + ? Et c’est gratuit. This topic was modified 1 year, 8 months ago by laplumenchantee. Reason: une faute d'othographe This topic was modified 1 year, 8 months ago by laplumenchantee. Reason: Il y avait du code qui s’était mis

    Read on wp.org ↗
  6. lorys16fr
    1.8y ago

    C’est la seule extension 100% gratuite et sans connexion API avec inscription qui fait 100% le job qu’on lui demande. Quoi de mieux qu’un plugin avec lequel on ne se prend pas la tête pour ses conversations Webp ? En plus, plus besoin de réfléchir aux balises Alt, le plugin les remplis automatiquement pour vous avec le nom du fichier. 😱 Je ne peux que recommander à tous ce merveilleux outils 🛠️

    Read on wp.org ↗
  7. Paul Bystrzan
    1.9y ago

    20 000 images done in… less than 30 sec. Love option to remove the original images Fast, easy UI, good UX and no upsells or notices. Thank you

    Read on wp.org ↗
  8. Tibow
    2.4y ago

    Belle découverte, simple et efficace. Pas de harcèlement publicitaire ni de limites Premium. Le top pour un module gratuit. Une mise à jour est cependant peut-être requise puisque WordPress dit qu’il n’a pas été mis à jour depuis 3 MAJmajeures de WP.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 3.3.1 FIX: replace sanitize_filename() with sanitize_text_field() to preserve special characters in the filename for autocomplete seo features. 3.3.1
  2. Version 3.3.0 UI/UX: Fully redesigned settings page with a modern card-based layout, quick navigation, and a live configuration summary. UX: Added first-configuration onboarding assistant with recommended presets for new sites vs exis 3.3.0
  3. Version 3.2.8 SECURITY: Hardened AJAX attachment actions with capability and attachment validation. SECURITY: Undo optimization now deletes only expected generated WebP files inside uploads. 3.2.8
  4. Version 3.2.7 FIX: Added support for EXIF ​​orientation data during image optimization 3.2.7
  5. Version 3.2.6 FIX: problem with lite speed cache plugin. 3.2.6
  6. Version 3.2.5 FIX: problem with image weight after resize if “Do not compress images already in WebP” is enabled. 3.2.5

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-05-20 CVE-2026-42756 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 3.2.7 Patched in 3.2.8

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 4 languages, 1 at 90% or more

Persian 100%
Russian 32%
Korean 31%
French (France) 29%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-04-01 7K+ → 8K+ up after 65 days in tier
  2. 2026-01-26 6K+ → 7K+ up after 70 days in tier
  3. 2025-11-17 5K+ → 6K+ up after 56 days in tier
  4. 2025-09-22 4K+ → 5K+ up after 99 days in tier
  5. 2025-06-15 3K+ → 4K+ up after 176 days in tier
  6. 2024-12-21 2K+ → 3K+ up after 206 days in tier
  7. 2024-05-29 1K+ → 2K+ up after 182 days in tier
  8. 2023-11-29 900+ → 1K+ up after 18 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

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Preview card ↗

QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress: 8K+ active installs, 4.7★ (19 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/quickwebp