QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress
by Ludwig You · Performance
Also makes 5 other plugins · 15.0K+ installs across the portfolio →
QuickWebP converts JPG and PNG to WebP, compresses images locally, improves image SEO, and adds AVIF with QuickWebP Pro.
88 health vs 67 average across 1,075 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2023-02-10 · 1,297 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
7.7K
now · peak 10.4K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
1mo ago
latest release · v3.3.1
16
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “8K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 9K+ in roughly 218 days.
Install history · since 2023-02-09 · 1,294 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$129 a year, typical for Performance plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 8K–9K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 8K–9K
- Category
- Performance
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 19
- Last updated
- 8 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ NagaTheme2mo ago
QuickWebP is, without exaggeration, the best image optimization plugin currently available in the WordPress ecosystem. It is so effective that I consider it an absolute must-have for every new WordPress site. In my professional opinion, it should be among the very first plugins installed and activated on any fresh WordPress installation. Most commercial image optimization plugins on the market fail to address a critical issue: they do not automatically delete the original uploaded image after successfully converting it to WebP. As a result, websites gradually accumulate hundreds or even thousands of unused original files that are never served to visitors. Over time, this silently inflates hosting usage, leading to unnecessary storage consumption and significantly higher renewal costs—often without the site owner even realizing it. QuickWebP takes a far more intelligent and efficient approach. It converts images to WebP format, intelligently resizes them according to the maximum dimensions you define, and automatically deletes the original uploaded file once the optimized version is ready. This single feature delivers substantial long-term savings on hosting expenses and prevents pointless storage bloat. In an extensive evaluation, we thoroughly tested more than ten popular image optimization plugins. The majority follow a similar pattern: they retain the original image, create a backup of it, generate optimized versions (WebP and/or AVIF), and serve the optimized files via .htaccess rewrite rules. Consequently, for every single uploaded image, the server ends up storing the original, a backup, and one or more optimized versions. Most site owners remain unaware of this accumulation. While many of these plugins claim the ability to delete backups, very few — if any — offer the crucial option to remove the original uploaded file. This makes such plugins useful for retroactively optimizing existing libraries, but counterproductive — even harmful — for ongoing content creation. From the moment you decide to maintain an optimized website moving forward, these solutions become storage killers rather than helpers. As a WordPress specialist and business consultant who has supported over 100,000 WordPress websites, if I am asked which plugins should be installed first as the essential foundational plugins on a new site, my answer is clear: QuickWebP is one of the top 3 primary and must-have plugins that every WordPress site should have installed from the very beginning of its life. It ensures that every image uploaded from day one is properly optimized and that no redundant original files are retained. This level of intelligence and efficiency is rare and genuinely valuable. A heartfelt thank you to the developer of QuickWebP. You have made a significant and practical contribution to the WordPress community by solving a real, often overlooked problem with elegance and effectiveness.
Read on wp.org ↗ - ★★★★★ Yngwie3mo ago
Working without any single issue. This topic was modified 1 month, 1 week ago by Yngwie.
Read on wp.org ↗ - ★★★★★ dbeilharz8mo ago
Needed a plugin that replaced the original image completely
Read on wp.org ↗ - ★★★★★ Nomansland6741.2y ago
This plugin is exactly what I was looking for for my website. I highly recommend it—100%! The support is also amazing, especially considering it’s a free plugin. Every bug I reported was fixed instantly by the developer. Thank you! This topic was modified 1 year, 1 month ago by Nomansland674. This topic was modified 1 year, 1 month ago by Nomansland674.
Read on wp.org ↗ - ★★★★★ laplumenchantee1.8y ago
QuickWebP porte bien son nom ! C’est rapide, simple et efficace. Copie/Colle ton image. Écris ce que tu veux pour nommer ou décrire et le plugin prend tout en charge. Il remplit toutes les cases (ALT, Légende, etc) et converti au format le plus léger : webp. Que vouloir de + ? Et c’est gratuit. This topic was modified 1 year, 8 months ago by laplumenchantee. Reason: une faute d'othographe This topic was modified 1 year, 8 months ago by laplumenchantee. Reason: Il y avait du code qui s’était mis
Read on wp.org ↗ - ★★★★★ lorys16fr1.8y ago
C’est la seule extension 100% gratuite et sans connexion API avec inscription qui fait 100% le job qu’on lui demande. Quoi de mieux qu’un plugin avec lequel on ne se prend pas la tête pour ses conversations Webp ? En plus, plus besoin de réfléchir aux balises Alt, le plugin les remplis automatiquement pour vous avec le nom du fichier. 😱 Je ne peux que recommander à tous ce merveilleux outils 🛠️
Read on wp.org ↗ - ★★★★★ Paul Bystrzan1.9y ago
20 000 images done in… less than 30 sec. Love option to remove the original images Fast, easy UI, good UX and no upsells or notices. Thank you
Read on wp.org ↗ - ★★★★★ Tibow2.4y ago
Belle découverte, simple et efficace. Pas de harcèlement publicitaire ni de limites Premium. Le top pour un module gratuit. Une mise à jour est cependant peut-être requise puisque WordPress dit qu’il n’a pas été mis à jour depuis 3 MAJmajeures de WP.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.3.1 FIX: replace sanitize_filename() with sanitize_text_field() to preserve special characters in the filename for autocomplete seo features. 3.3.1
- — Version 3.3.0 UI/UX: Fully redesigned settings page with a modern card-based layout, quick navigation, and a live configuration summary. UX: Added first-configuration onboarding assistant with recommended presets for new sites vs exis 3.3.0
- — Version 3.2.8 SECURITY: Hardened AJAX attachment actions with capability and attachment validation. SECURITY: Undo optimization now deletes only expected generated WebP files inside uploads. 3.2.8
- — Version 3.2.7 FIX: Added support for EXIF orientation data during image optimization 3.2.7
- — Version 3.2.6 FIX: problem with lite speed cache plugin. 3.2.6
- — Version 3.2.5 FIX: problem with image weight after resize if “Do not compress images already in WebP” is enabled. 3.2.5
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.
- 2026-05-20 CVE-2026-42756 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 3.2.7 Patched in 3.2.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-01 7K+ → 8K+ up after 65 days in tier
- 2026-01-26 6K+ → 7K+ up after 70 days in tier
- 2025-11-17 5K+ → 6K+ up after 56 days in tier
- 2025-09-22 4K+ → 5K+ up after 99 days in tier
- 2025-06-15 3K+ → 4K+ up after 176 days in tier
- 2024-12-21 2K+ → 3K+ up after 206 days in tier
- 2024-05-29 1K+ → 2K+ up after 182 days in tier
- 2023-11-29 900+ → 1K+ up after 18 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 3 shared tags A -
Modern Image Formats 100K+ installs · 3.6★ · 3 shared tags B
-
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 3 shared tags A -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags A -
LiteSpeed Cache 7M+ installs · 4.8★ · 2 shared tags A -
Image Optimization – Compress Images and Convert to WebP or AVIF 1M+ installs · 2.0★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/quickwebp" width="480" height="300" style="border:0" loading="lazy" title="QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress — Plugin Pulse"></iframe> QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress: 8K+ active installs, 4.7★ (19 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/quickwebp