WPZOOM Social Feed Widget & Block
by WPZOOM · Social
Also makes 17 other plugins · 246.1K+ installs across the portfolio →
Instagram feed plugin for WordPress: Display your Instagram photos, videos & reels. Easy setup with Gutenberg block, widget, shortcode & Elementor
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Health
A 88/100
no flags
Active installs
50K+
≈58K estimated
Momentum
+40%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 84/100. Lift the average: resolve the issues driving the low reviews.
88 health vs 58 average across 1,835 Social plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 50K of 2.7M lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,277 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 13 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 39 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 51 reviews, smoothed to 4.20★
5 of 5 tags set · short description in place
2 of 2 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| instagram your tag | #2 | #2 | up 1 |
| instagram photos your tag | #2 | #3 | 0 |
| wpzoom | #2 | #1 | 0 |
| instagram widget your tag | #3 | #5 | down 1 |
| instagram feed your tag | #3 | #4 | down 1 |
| feed widget | #4 | #9 | down 2 |
| instagram post | #2 | #2 | 0 |
| reels | #5 | #6 | 0 |
| follower | #4 | #4 | 0 |
| followers | #4 | #4 | 0 |
| instagram gallery your tag | #7 | #10 | down 1 |
| wordpress instagram | #3 | #4 | 0 |
| instagram plugin | #3 | #4 | 0 |
| instagram block | #3 | #5 | down 1 |
| instagram reels | #3 | #3 | down 1 |
| social feed | #9 | #14 | up 2 |
| convert widget to shortcode | #4 | #7 | 0 |
| social widget | #7 | #12 | 0 |
| wp instagram | #4 | #8 | 0 |
| instagram feed for wordpress | #4 | #6 | 0 |
366 searches this plugin appeared in over the last 90 days, 20 listed. 282 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “feed widget”, “follower” and “followers” (#4, #4 and #4 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 109K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
1mo ago
latest release · v2.4.0 · 24 Sep 2026
72
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and the previous band took 12 months to cross, so the real count is still just under 60K.
Install history since 2 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ tcwaters4mo ago
I’m an artist, and TBH, while this app works perfectly, It really isn’t benefitting me much. It seems to just display what I have on IG inside my web site. What would be more useful is if the app could use the art image from IG, and link it directly/automatically to my product item so it takes fewer clicks to get a site visitor to a purchase action.
Read on wp.org ↗ - ★★★★★ Esaia8mo ago
I’ve been using this plugin for a few weeks now and it’s been working perfectly. Setup was super easy, and the Instagram feed displays beautifully on my site. It’s fast, reliable, and the block editor integration is a nice bonus. Highly recommend
Read on wp.org ↗ - ★★★★★ Eelke10mo ago
Beautiful plug-in, that automatically shows Instagram’s latest photos on a website. Very valuable and useful!
Read on wp.org ↗ - ★★★★★ arturgurau10mo ago
No problems with this plugin. It does what is says, totally recommend. This topic was modified 6 months, 2 weeks ago by arturgurau.
Read on wp.org ↗ - ★★★★★ alexminza10mo ago
Been using it for a while. The feed loads consistently and the design fits most themes without much tweaking. Recommended if you just want a simple Instagram widget.
Read on wp.org ↗ - ★★★★★ dorinciobanu710mo ago
Works perfectly and updates constantly!
Read on wp.org ↗ - ★★★★★ dmihaela1.4y ago
I’ve tried a few Instagram plugins before, but this one is by far the easiest to use. Setup took just a couple of minutes, and it looks great on both desktop and mobile! Thanks 🙂
Read on wp.org ↗ - ★★★★★ dimsport1.4y ago
Very good plugin! Easy to use and looks nice on my website. I like it a lot. Thank you WPZOOM!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.3.5 Improvements for WordPress 7.0 2.3.5
- — Version 2.3.4 New: Refresh button for Instagram widget preview Improved: Design options now applied via postMessage instead of URL reload for faster preview Improved: API item fetching optimized with over-fetching for hidden/moderated 2.3.4
- — Version 2.3.3 Minor bug fixes 2.3.3
- — Version 2.3.2 New: Feed HTML caching for faster AJAX initial load – cached feed output is now served instantly Fixed: AJAX initial load now works correctly with page caching plugins (WP Rocket, LiteSpeed, etc.) Fixed: Nonce verificati 2.3.2
- — Version 2.3.1 Minor bug fixes 2.3.1
- — Version 2.3.0 New: AJAX Initial Load option – dramatically improves page load speed by loading feed content asynchronously after the page renders New: Skeleton placeholder with shimmer animation during AJAX feed loading New: Likes and 2.3.0
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.4.0). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 4 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names WPZOOM Social Feed Widget & Block when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Instagram feed, Social feeds, Product feeds
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Instagram feed plugin for WordPress: Display your Instagram photos, videos & reels. Easy setup with Gutenbe..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 4 more.
- ✓ Headings and lists 10 headings and 7 lists.
- ✓ Enough to quote 5,396 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "instagram gallery" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-27 60K+ → 50K+ down after 371 days in tier
- 2025-08-21 70K+ → 60K+ down after 219 days in tier
- 2025-01-14 80K+ → 70K+ down after 83 days in tier
- 2024-10-23 70K+ → 80K+ up after 103 days in tier
- 2024-07-12 80K+ → 70K+ down after 157 days in tier
- 2024-02-06 70K+ → 80K+ up after 191 days in tier
- 2023-07-30 80K+ → 70K+ down after 240 days in tier
- 2022-12-02 70K+ → 80K+ up after 276 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ installs · 4.9★ · 5 shared tags B -
Widgets for Social Photo Feed 10K+ installs · 4.5★ · 5 shared tags A -
Inavii Social Feed – Live Social Proof Gallery 9K+ installs · 4.5★ · 5 shared tags A -
Gutena PhotoFeed 800+ installs · 3.6★ · 5 shared tags -
Juicer.io: The Best Social Photo Feed – Posts, Reels, Stories and more 200+ installs · 4.0★ · 5 shared tags C -
Social Media Feed Widget 20+ installs · 3.8★ · 5 shared tags C
Embed this report card
Drop a live Pulse card for WPZOOM Social Feed Widget & Block into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/instagram-widget-by-wpzoom" width="480" height="300" style="border:0" loading="lazy" title="WPZOOM Social Feed Widget & Block — Plugin Pulse"></iframe> WPZOOM Social Feed Widget & Block: 50K+ active installs, 4.3★ (51 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/instagram-widget-by-wpzoom
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