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wp.org search vs our merit ranking: “convert widget to shortcode”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “convert widget to shortcode”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Blocks to Shortcode – Use blocks everywhere: in page templates, Elementor, etc. shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 600+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ivory Search – WordPress Search Plugin places #9 on merit, 4.9★ from 1562 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #1 2 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #2 3 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #3 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #6 ↓1 2 too low 5 Black Studio TinyMCE Widget 200K+ · 4.8★ (191) wp.org #5 ↑1 6 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #7 ↑1 1 too low 7 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #4 3 too high 8 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #9 1 too low 9 Ivory Search – WordPress Search Plugin 90K+ · 4.9★ (1562) wp.org #15 6 too low 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #13 3 too low 11 Currency Converter Widget 2K+ · 4.9★ (88) wp.org #10 1 too high 12 MoreConvert Wishlist for WooCommerce 8K+ · 4.9★ (120) wp.org #11 1 too high 13 Events Shortcodes For The Events Calendar 10K+ · 4.9★ (214) wp.org #16 ↓4 3 too low 14 Cryptocurrency Widgets – Price Ticker & Coins List 6K+ · 4.8★ (191) wp.org #14 15 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #21 ↓1 6 too low 16 P Posts 2 Posts 9K+ · 4.8★ (101) wp.org #17 ↓1 1 too low 17 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #18 ↓1 1 too low 18 Widgets for Booking.com Reviews 9K+ · 4.9★ (65) wp.org #19 ↓1 1 too low 19 Widgets for Reviews & Recommendations 8K+ · 4.6★ (98) wp.org #22 ↓1 3 too low 20 Events Widgets For Elementor And The Events Calendar 10K+ · 4.5★ (108) wp.org #24 ↓1 4 too low 21 WP Tripadvisor Review Widgets 20K+ · 4.1★ (116) wp.org #23 ↓1 2 too low 22 Blocks to Shortcode – Use blocks everywhere: in page templates, Elementor, etc. 600+ · 5.0★ (6) wp.org #8 ↓1 14 too high 23 MachForm Shortcode 300+ · 5.0★ (4) wp.org #12 ↑1 11 too high 24 Simple Google Calendar Outlook Events Widget 1K+ · 5.0★ (6) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.