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Website Internal Link Optimiser

by Toast Plugins · SEO

Also makes 4 other plugins · 5.2K+ installs across the portfolio →

Website Internal Link Finder is a powerful tool that helps you improve internal linking across your site in a professional, efficient, and fully manua …

⚠ Few reviews
How scoring works →
84 Health · B
Maintenance 100/100
Rating quality 75/100
Support 70/100

84 health vs 64 average across 1,225 SEO plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

87 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 60/100
Listing tuning 84/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-06 · 1,426 days · wp.org + Plugin Pulse archive

+285% vs prior 30d
6Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

389

now · peak 743

39230d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Website Internal Lin · #12403 you Link Whisper Free · #998 Interlinks Manager · #2571 LinkBoss · #4456

Rating trend

Star average over time · dips mark rough releases

4.1Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2Kper 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

8mo ago

latest release · v5.2.7

33

tagged releases on record

Recent releases

5.2.7 · 8mo ago5.2.6 · 1.0y ago5.2.5 · 1.1y ago5.2.4 · 1.2y ago5.2.3 · 1.2y ago5.2.2 · 1.2y ago5.2.1 · 1.3y ago5.1.4 · 1.4y ago5.1.3 · 1.4y ago5.1.1 · 1.4y ago5.1.2 · 1.4y ago5.1.0 · 1.4y ago5.0.10 · 1.5y ago5.0.9 · 2.0y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v5.2 100%

Estimated active installs

The public count shows “200+”. Our estimate pins where the real number sits.

tracked estimate
200–300 ≈270

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 300+ in roughly 146 days.

Install history · since 2022-10-05 · 1,383 observations

200Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Details

Version
5.3.0
Last updated
13d ago
Added
2020-04-21 · 6 yrs old
Requires WP
5.0.0
Tested up to
7.0.4
Requires PHP
7.0

Recent reviews

All reviews on wp.org ↗
  1. arbpen
    1.6y ago

    When you have a large site, with older pages that you need to clean out, it’s great to be able to see if any pages are linking to a page so you can remove the link, delete the page, and put a 301 on it. I love that it’s browser based. I will be installing this on my clients site as a default plugin. Thanks to the developers!

    Read on wp.org ↗
  2. sdumbliauskas
    1.9y ago

    Very good and intuitive tool. Very helpful, but doesn’t work on WPML multilingual pages.

    Read on wp.org ↗
  3. maxy076
    3.1y ago

    This is my favourite plugin, worked perfectly. Very happy!

    Read on wp.org ↗
  4. DevanToast
    3.1y ago

    I recently started using the Internal Link Optimizer plugin, and I must say, it has completely transformed my website’s SEO strategy. From the moment I installed it, I noticed an immediate improvement in the way my internal links could be organized and optimized. The user interface is intuitive and easy to navigate. The plugin worked seamlessly with my existing website setup. Overall, the Internal Link Optimizer plugin is a must-have for anyone looking to improve their website’s internal linking structure. It’s efficient, user-friendly, and backed by a support team that truly cares about your success. I highly recommend giving it a try! This topic was modified 2 years, 11 months ago by DevanToast.

    Read on wp.org ↗
  5. goldeneaglesteam
    3.2y ago

    I can’t find any plugin pages in the admin panel

    Read on wp.org ↗
  6. powerstotravel
    3.4y ago

    Gave me exactly the information I was looking for – the pages in my blog which had internal links to a particular page. What startled me was that the link to the tool was on my actual end-user blog. I looked for a link on my WordPress menu/dashboard and couldn’t find it. It is actually on the actual page as I navigated to it in my browser. I navigated to the “destination page” of the internal links, clicked on the animated Wilo gif and voila! I got the list I wanted, and was able to download the list as well. Thanks a lot!

    Read on wp.org ↗
  7. chappers1972
    4.8y ago

    The plugin does just what I needed. There are many premium plugins that provide this function but a whole load of other stuff as well that bulks up the site that I don’t need. The only bug I’ve encountered was during activation (see separate support request).

    Read on wp.org ↗
  8. kleigh
    5.1y ago

    I was so excited to find this plugin because it’s exactly what I’m looking for, after installation I kept getting errors more commonly header errors so I had to uninstall it.

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

3 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.

  1. 2026-08-10 CVE-2026-66464 Missing Authorization Affects <= 5.2.7 No patch available
  2. 2025-04-16 CVE-2025-39547 Cross-Site Request Forgery (CSRF) Affects <= 5.1.3 Patched in 5.1.4
  3. 2025-04-07 CVE-2025-32243 Missing Authorization Affects <= 5.1.2 Patched in 5.1.3

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 5 languages, 0 at 90% or more

English (UK) 71%
Spanish (Spain) 56%
Spanish (Chile) 55%
German 6%
Swedish 2%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-04-08 100+ → 200+ up after 1 days in tier
  2. 2026-04-07 200+ → 100+ down after 5 days in tier
  3. 2026-04-02 100+ → 200+ up after 280 days in tier
  4. 2025-06-26 200+ → 100+ down after 2 days in tier
  5. 2025-06-24 100+ → 200+ up after 1 days in tier
  6. 2025-06-23 200+ → 100+ down after 3 days in tier
  7. 2025-06-20 100+ → 200+ up after 761 days in tier
  8. 2023-05-21 90+ → 100+ up after 14 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

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Preview card ↗

Website Internal Link Optimiser: 200+ active installs, 4.1★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/internal-link-finder