Website Internal Link Optimiser
by Toast Plugins · SEO
Also makes 4 other plugins · 5.2K+ installs across the portfolio →
Website Internal Link Finder is a powerful tool that helps you improve internal linking across your site in a professional, efficient, and fully manua …
84 health vs 64 average across 1,225 SEO plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-06 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
389
now · peak 743
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
8mo ago
latest release · v5.2.7
33
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 300+ in roughly 146 days.
Install history · since 2022-10-05 · 1,383 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ arbpen1.6y ago
When you have a large site, with older pages that you need to clean out, it’s great to be able to see if any pages are linking to a page so you can remove the link, delete the page, and put a 301 on it. I love that it’s browser based. I will be installing this on my clients site as a default plugin. Thanks to the developers!
Read on wp.org ↗ - ★★★★★ sdumbliauskas1.9y ago
Very good and intuitive tool. Very helpful, but doesn’t work on WPML multilingual pages.
Read on wp.org ↗ - ★★★★★ maxy0763.1y ago
This is my favourite plugin, worked perfectly. Very happy!
Read on wp.org ↗ - ★★★★★ DevanToast3.1y ago
I recently started using the Internal Link Optimizer plugin, and I must say, it has completely transformed my website’s SEO strategy. From the moment I installed it, I noticed an immediate improvement in the way my internal links could be organized and optimized. The user interface is intuitive and easy to navigate. The plugin worked seamlessly with my existing website setup. Overall, the Internal Link Optimizer plugin is a must-have for anyone looking to improve their website’s internal linking structure. It’s efficient, user-friendly, and backed by a support team that truly cares about your success. I highly recommend giving it a try! This topic was modified 2 years, 11 months ago by DevanToast.
Read on wp.org ↗ - ★★★★★ goldeneaglesteam3.2y ago
I can’t find any plugin pages in the admin panel
Read on wp.org ↗ - ★★★★★ powerstotravel3.4y ago
Gave me exactly the information I was looking for – the pages in my blog which had internal links to a particular page. What startled me was that the link to the tool was on my actual end-user blog. I looked for a link on my WordPress menu/dashboard and couldn’t find it. It is actually on the actual page as I navigated to it in my browser. I navigated to the “destination page” of the internal links, clicked on the animated Wilo gif and voila! I got the list I wanted, and was able to download the list as well. Thanks a lot!
Read on wp.org ↗ - ★★★★★ chappers19724.8y ago
The plugin does just what I needed. There are many premium plugins that provide this function but a whole load of other stuff as well that bulks up the site that I don’t need. The only bug I’ve encountered was during activation (see separate support request).
Read on wp.org ↗ - ★★★★★ kleigh5.1y ago
I was so excited to find this plugin because it’s exactly what I’m looking for, after installation I kept getting errors more commonly header errors so I had to uninstall it.
Read on wp.org ↗
Known vulnerabilities
via Wordfence Intelligence3 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 5 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-08 100+ → 200+ up after 1 days in tier
- 2026-04-07 200+ → 100+ down after 5 days in tier
- 2026-04-02 100+ → 200+ up after 280 days in tier
- 2025-06-26 200+ → 100+ down after 2 days in tier
- 2025-06-24 100+ → 200+ up after 1 days in tier
- 2025-06-23 200+ → 100+ down after 3 days in tier
- 2025-06-20 100+ → 200+ up after 761 days in tier
- 2023-05-21 90+ → 100+ up after 14 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Link Whisper Free 30K+ installs · 4.1★ · 2 shared tags A -
Interlinks Manager – Internal Links Optimizer 7K+ installs · 4.1★ · 2 shared tags A
-
LinkBoss – Semantic AI Internal Linking 2K+ installs · 4.4★ · 2 shared tags A -
Tooltipy (tooltips for WP) 1K+ installs · 4.5★ · 2 shared tags A -
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 1 shared tag A -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Website Internal Link Optimiser into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/internal-link-finder" width="480" height="300" style="border:0" loading="lazy" title="Website Internal Link Optimiser — Plugin Pulse"></iframe> Website Internal Link Optimiser: 200+ active installs, 4.1★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/internal-link-finder