Website Internal Link Optimiser
by Toast Plugins · SEO
Also makes 4 other plugins · 5.3K+ installs across the portfolio →
Website Internal Link Finder is a powerful tool that helps you improve internal linking across your site in a professional, efficient, and fully manua …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 78/100
Few reviews · Open vulnerability
Active installs
200+
≈260 estimated
Momentum
-6%
downloads vs prior 30d
Biggest opportunity: Add “optimiser”, “internal link” and “long tail” to your wp.org tags. You rank #5, #10 and #13 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
78 health vs 65 average across 2,224 SEO plugins
Install conversion
How it's measured →1.6%
of downloads still active
At least 200 of 12.3K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 48 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.1★ over 8 reviews, smoothed to 4.10★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.3
Velocity
places per keyword, 26d
4%
Breadth
of keywords climbing, 26d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| optimiser | #5 | #8 | 0 |
| broken link finder | #3 | #5 | 0 |
| internal link | #10 | #14 | up 1 |
| internal linking your tag | #13 | #16 | up 1 |
| internal | #14 | #19 | down 1 |
| finder | #14 | #14 | down 2 |
| long tail | #13 | #12 | 0 |
| content finder | #8 | #13 | — |
| keyword internal linking | #9 | #11 | 0 |
| internal links | #17 | #19 | 0 |
| plugin finder | #11 | #16 | 0 |
| serp | #22 | #19 | up 1 |
| seo internal linking | #20 | #17 | down 1 |
| content management your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
33 searches this plugin appeared in over the last 90 days, 13 listed. 20 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “optimiser”, “internal link” and “long tail” to your wp.org tags. You rank #5, #10 and #13 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
- One page off on “internal linking”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 6 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 743 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v5.3.0 · 14 Sep 2026
34
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 57% of the way through.
Install history since 5 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ arbpen1.8y ago
When you have a large site, with older pages that you need to clean out, it’s great to be able to see if any pages are linking to a page so you can remove the link, delete the page, and put a 301 on it. I love that it’s browser based. I will be installing this on my clients site as a default plugin. Thanks to the developers!
Read on wp.org ↗ - ★★★★★ sdumbliauskas2.1y ago
Very good and intuitive tool. Very helpful, but doesn’t work on WPML multilingual pages.
Read on wp.org ↗ - ★★★★★ maxy0763.2y ago
This is my favourite plugin, worked perfectly. Very happy!
Read on wp.org ↗ - ★★★★★ DevanToast3.2y ago
I recently started using the Internal Link Optimizer plugin, and I must say, it has completely transformed my website’s SEO strategy. From the moment I installed it, I noticed an immediate improvement in the way my internal links could be organized and optimized. The user interface is intuitive and easy to navigate. The plugin worked seamlessly with my existing website setup. Overall, the Internal Link Optimizer plugin is a must-have for anyone looking to improve their website’s internal linking structure. It’s efficient, user-friendly, and backed by a support team that truly cares about your success. I highly recommend giving it a try! This topic was modified 2 years, 11 months ago by DevanToast.
Read on wp.org ↗ - ★★★★★ goldeneaglesteam3.4y ago
I can’t find any plugin pages in the admin panel
Read on wp.org ↗ - ★★★★★ powerstotravel3.6y ago
Gave me exactly the information I was looking for – the pages in my blog which had internal links to a particular page. What startled me was that the link to the tool was on my actual end-user blog. I looked for a link on my WordPress menu/dashboard and couldn’t find it. It is actually on the actual page as I navigated to it in my browser. I navigated to the “destination page” of the internal links, clicked on the animated Wilo gif and voila! I got the list I wanted, and was able to download the list as well. Thanks a lot!
Read on wp.org ↗ - ★★★★★ chappers19725.0y ago
The plugin does just what I needed. There are many premium plugins that provide this function but a whole load of other stuff as well that bulks up the site that I don’t need. The only bug I’ve encountered was during activation (see separate support request).
Read on wp.org ↗ - ★★★★★ kleigh5.2y ago
I was so excited to find this plugin because it’s exactly what I’m looking for, after installation I kept getting errors more commonly header errors so I had to uninstall it.
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (5.3.0). 2 of 3 disclosed are patched.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 5 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Website Internal Link Finder is a powerful tool that helps you improve internal linking across your site in..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 5 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 3,142 characters of description.
- ✓ Tags match the text 2 of 3 tags appear in the text; "content management" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-08 100+ → 200+ up after 1 days in tier
- 2026-04-07 200+ → 100+ down after 5 days in tier
- 2026-04-02 100+ → 200+ up after 280 days in tier
- 2025-06-26 200+ → 100+ down after 2 days in tier
- 2025-06-24 100+ → 200+ up after 1 days in tier
- 2025-06-23 200+ → 100+ down after 3 days in tier
- 2025-06-20 100+ → 200+ up after 761 days in tier
- 2023-05-21 90+ → 100+ up after 14 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Link Whisper Free 30K+ installs · 4.1★ · 2 shared tags B -
Interlinks Manager – Internal Links Optimizer 7K+ installs · 4.1★ · 2 shared tags A -
LinkBoss – Semantic AI Internal Linking 2K+ installs · 4.4★ · 2 shared tags A -
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 1 shared tag A -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag B -
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Website Internal Link Optimiser into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/internal-link-finder" width="480" height="300" style="border:0" loading="lazy" title="Website Internal Link Optimiser — Plugin Pulse"></iframe> Website Internal Link Optimiser: 200+ active installs, 4.1★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/internal-link-finder
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