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wp.org search vs our merit ranking: “broken link finder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “broken link finder”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Kreativ Broken Image Finder shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 10+ installs carry it up the search order; its 2.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

F

Buried gem

FeedWordPress places #8 on merit, 4.2★ from 61 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Link Whisper Free 30K+ · 4.2★ (151) wp.org #1 2 WP Store Locator 40K+ · 4.8★ (312) wp.org #4 wp.org ranks it 2 places below merit 3 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (52) wp.org #5 wp.org ranks it 2 places below merit 4 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #11 ↓3 wp.org ranks it 7 places below merit 5 Website Internal Link Optimiser 200+ · 4.1★ (8) wp.org #3 wp.org ranks it 2 places above merit 6 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #6 ↑1 7 annasta Filters for WooCommerce 1K+ · 4.8★ (44) wp.org #17 ↓1 wp.org ranks it 10 places below merit 8 F FeedWordPress 8K+ · 4.2★ (61) wp.org #16 ↓1 wp.org ranks it 8 places below merit 9 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #20 ↓2 wp.org ranks it 11 places below merit 10 DevDome Link Monitor: Broken Link Checker, Dead Link Checker, Broken Link Finder 300+ · 0.0★ (0) wp.org #2 wp.org ranks it 8 places above merit 11 Media Library Tools – AI-Powered Rename, Clean & CSV Import/Export 1K+ · 4.7★ (14) wp.org #15 ↓2 wp.org ranks it 4 places below merit 12 Custom WP Store Locator 300+ · 4.6★ (14) wp.org #19 ↓2 wp.org ranks it 7 places below merit 13 UK Address Postcode Validation 700+ · 5.0★ (3) wp.org #8 ↑1 wp.org ranks it 5 places above merit 14 Developer Debug Tools 100+ · 5.0★ (4) wp.org #21 ↓2 wp.org ranks it 7 places below merit 15 Relinka – Internal Linking & Orphan Page Finder 40+ · 5.0★ (1) wp.org #9 ↑1 wp.org ranks it 6 places above merit 16 jrdevdesign Broken Link Finder & Fixer — · 0.0★ (0) wp.org #13 wp.org ranks it 3 places above merit 17 SEOLOK – AI SEO Assistant: Broken Links, 404 Redirects & SEO Titles — · 5.0★ (2) wp.org #23 wp.org ranks it 6 places below merit 18 Media Purge – Unused Media Cleaner & Duplicate Finder 60+ · 5.0★ (1) wp.org #12 wp.org ranks it 6 places above merit 19 Megop SEO – Bulk Editor, Internal Links, Broken Links & Search Console 10+ · 5.0★ (1) wp.org #14 wp.org ranks it 5 places above merit 20 Large Image Finder – Find, Optimize & Clean Up Large Images — · 5.0★ (1) wp.org #18 wp.org ranks it 2 places above merit 21 Culprit Finder – Plugin Conflict Troubleshooter — · 0.0★ (0) wp.org #24 ↓2 wp.org ranks it 3 places below merit 22 TNT AI Writer – AI Content Generator, Trending Topic Finder & SEO Draft Writer 20+ · 5.0★ (1) wp.org #22 ↓2 23 Kreativ Broken Image Finder 10+ · 2.0★ (1) wp.org #7 ↓1 wp.org ranks it 16 places above merit 24 Interlink – Internal Links Manager, Orphan Page Finder & SEO Link Suggestions 40+ · 3.0★ (1) wp.org #10 ↑1 wp.org ranks it 14 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.