Link Shortner
by Dipakkumar Parmar · Uncategorized
Also makes 2 other plugins · 1.2K+ installs across the portfolio →
Link Shortner allows you to easily create clean, branded short permalink links for your posts custom URL.
71 health vs 56 average across 16,376 Uncategorized plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
144
now · peak 601
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
12mo ago
latest release · v1.1
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 46% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2021-01-28 · 1,418 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-06 900+ → 800+ down after 97 days in tier
- 2025-12-30 1K+ → 900+ down after 690 days in tier
- 2024-02-09 2K+ → 1K+ down after 190 days in tier
- 2023-08-03 3K+ → 2K+ down after 44 days in tier
- 2023-06-20 4K+ → 3K+ down after 60 days in tier
- 2023-04-21 5K+ → 4K+ down after 26 days in tier
- 2023-03-26 4K+ → 5K+ up after 27 days in tier
- 2023-02-27 3K+ → 4K+ up after 12 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- A Admin Collapse Subpages 4K+ installs · 4.5★ · 2 shared tags D
-
Terms descriptions 1K+ installs · 4.4★ · 2 shared tags B - P PostLinks 900+ installs · 3.6★ · 2 shared tags D
-
Bitly URL Shortener 500+ installs · 4.2★ · 2 shared tags A -
Broken Link Checker 500K+ installs · 3.8★ · 1 shared tag A -
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Link Shortner into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/link-shortener" width="480" height="300" style="border:0" loading="lazy" title="Link Shortner — Plugin Pulse"></iframe> Link Shortner: 700+ active installs, 4.5★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/link-shortener