Bitly URL Shortener
by Codehaveli · Uncategorized
Bitly URL Shortener uses the functionality of Bitly API to generate Bitly short link without leaving your WordPress site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
Few reviews
Active installs
500+
≈580 estimated
Momentum
+31%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “connector” for “short”. “connector” isn't earning its slot: you're not in the first 24 results for its own search. “short” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Install conversion
How it's measured →2.9%
of downloads still active
At least 500 of 17.5K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,785 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 38 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 5 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| bitly your tag | #1 | #3 | 0 |
| shortener | #3 | #7 | down 1 |
| url shortener your tag | #3 | #7 | 0 |
| short url your tag | #5 | #11 | down 1 |
| url short | #5 | #14 | 0 |
| add link shortener | #5 | #11 | 0 |
| url | #16 | #16 | up 1 |
| link shortener | #6 | #12 | down 1 |
| short | #17 | #23 | down 2 |
| logo link url | #15 | #19 | 0 |
| website url | #17 | #20 | 0 |
| from url | #22 | #22 | 0 |
| connector your tag | Not in the top 24 | ||
| post your tag | Not in the top 24 | ||
28 searches this plugin appeared in over the last 90 days, 12 listed. 16 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “connector” for “short”. “connector” isn't earning its slot: you're not in the first 24 results for its own search. “short” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 807 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
1mo ago
latest release · v1.5.4 · 26 Sep 2026
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 73% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and the previous band took 12 months to cross, so the real count is still just under 600.
Install history since 11 Aug 2020
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.5.4). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Bitly URL Shortener uses the functionality of Bitly API to generate Bitly short link without leaving your W..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Telegram, REST API, WP-CLI and 4 more.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 1,880 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "connector" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-23 600+ → 500+ down after 372 days in tier
- 2025-08-16 700+ → 600+ down after 1148 days in tier
- 2022-06-25 600+ → 700+ up after 241 days in tier
- 2021-10-27 200+ → 600+ up after 337 days in tier
- 2020-11-24 60+ → 200+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Link Shortner 700+ installs · 4.2★ · 2 shared tags A -
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ installs · 4.8★ · 1 shared tag A -
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ installs · 4.7★ · 1 shared tag A -
URL Shortify – Simple and Easy URL Shortener 10K+ installs · 4.6★ · 1 shared tag A -
Lasso Lite – Affiliate Link Manager, URL Shortener & Link Tracking 4K+ installs · 3.3★ · 1 shared tag B -
Bitly's WordPress Plugin 1K+ installs · 4.1★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Bitly URL Shortener into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/codehaveli-bitly-url-shortener" width="480" height="300" style="border:0" loading="lazy" title="Bitly URL Shortener — Plugin Pulse"></iframe> Bitly URL Shortener: 500+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/codehaveli-bitly-url-shortener
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