Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “link social link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “link social link”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sticky Social Link shows at wp.org #3 but places #16 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Share Buttons & Social Sharing Icons places #9 on merit, 4.8★ from 5,333 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #1 2 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #2 3 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4,359) wp.org #7 ↓3 wp.org ranks it 4 places below merit 4 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #4 ↑2 5 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #6 ↑3 wp.org ranks it 1 place below merit 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #9 ↑2 wp.org ranks it 3 places below merit 7 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #12 wp.org ranks it 5 places below merit 8 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1,911) wp.org #17 wp.org ranks it 9 places below merit 9 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5,333) wp.org #19 ↓14 wp.org ranks it 10 places below merit 10 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #10 ↑3 11 Scriptless Social Sharing 10K+ · 5.0★ (70) wp.org #11 ↓4 12 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #8 ↑6 wp.org ranks it 4 places above merit 13 Link in Bio Creator – Social 2K+ · 4.3★ (21) wp.org #5 ↑3 wp.org ranks it 8 places above merit 14 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #15 ↓5 wp.org ranks it 1 place below merit 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #13 ↑6 wp.org ranks it 2 places above merit 16 Sticky Social Link 1K+ · 5.0★ (4) wp.org #3 wp.org ranks it 13 places above merit 17 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #22 ↓1 wp.org ranks it 5 places below merit 18 Simple Social Icons 100K+ · 4.3★ (92) wp.org #16 wp.org ranks it 2 places above merit 19 Hubbub Lite – Fast, free social sharing and follow buttons 30K+ · 4.7★ (173) wp.org #23 wp.org ranks it 4 places below merit 20 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #20 21 Jetpack Social 30K+ · 3.3★ (74) wp.org #18 wp.org ranks it 3 places above merit 22 Bit Social – Social Media Auto Poster and Scheduler 6K+ · 4.5★ (36) wp.org #24 ↓2 wp.org ranks it 2 places below merit 23 Link Shortner 700+ · 4.5★ (11) wp.org #14 ↑1 wp.org ranks it 9 places above merit 24 Social Media Icon Widget – Social Profile Links with Gutenberg Block 4K+ · 4.1★ (16) wp.org #21 ↓1 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.