Login Links – Passwordless Login, Temporary Access Links & Custom Login Form
by Denis Alemán · Login & Users
Also makes 1 other plugin · 970+ installs across the portfolio →
Create secure self-expiring login links for temporary access and guest users, and enable passwordless login for registered ones.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 64/100
Stale · Few reviews
Active installs
70+
≈71 estimated
Momentum
+21%
downloads vs prior 30d
Biggest opportunity: Swap “custom login form” for “expiring login”. “custom login form” isn't earning its slot: you're not in the first 24 results for its own search. “expiring login” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
64 health vs 61 average across 2,204 Login & Users plugins
Install conversion
How it's measured →4.2%
of downloads still active
At least 70 of 1.7K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,477 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 487 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 487 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
28
Momentum
Losing ground
-1.3
Velocity
places per keyword, 19d
0%
Breadth
of keywords climbing, 19d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| expiring login | #6 | #17 | down 2 |
| temporary access your tag | #23 | #21 | down 1 |
| expiring links | #11 | #18 | down 2 |
| custom login form your tag | Not in the top 24 | ||
| login without password your tag | Not in the top 24 | ||
| passwordless login your tag | Not in the top 24 | ||
| secure login your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom login form” for “expiring login”. “custom login form” isn't earning its slot: you're not in the first 24 results for its own search. “expiring login” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 18 Dec 2024 · 683 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 154 · peaks are release surges
Directory rank
Ranked about #18,200 to #19,000, alongside the other plugins at 70+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.3y ago
latest release · v2.1.0 · 2 Jul 2025
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Crossed into this band 20 days ago and a band this size takes about a year or more to cross, so the real count is still just over 70.
At the current install trend, crossing 80+ in roughly 80 days.
Install history since 24 Dec 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ HelgaTheViking12mo ago
i tried two other plugins and they were limited to creating links for new users only. This worked great for my use case of sending creds to a client I had already created an account for. i think the popup modal with the new link might need some style adjustments on mobile devices. It was tricky to copy the entire link. A copy button would be a help… It might have been there just couldn’t see the full width of the modal on my phone.
Read on wp.org ↗ - ★★★★★ JesseJ1.1y ago
Perfect
Read on wp.org ↗ - ★★★★★ erwe1.8y ago
it works easyly to send client a time-based link.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create secure self-expiring login links for temporary access and guest users, and enable passwordless login..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("who need"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 6 headings and 2 lists.
- ✓ Enough to quote 2,063 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "login without password", "secure login" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-12 60+ → 70+ up after 93 days in tier
- 2026-07-11 50+ → 60+ up after 77 days in tier
- 2026-04-25 40+ → 50+ up after 51 days in tier
- 2026-03-05 30+ → 40+ up after 6 days in tier
- 2026-02-27 40+ → 30+ down after 4 days in tier
- 2026-02-23 30+ → 40+ up after 1 days in tier
- 2026-02-22 40+ → 30+ down after 39 days in tier
- 2026-01-14 30+ → 40+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SafeTemp Login – Temporary Access with Approval — installs · 3.6★ · 3 shared tags -
Temporary Login 30K+ installs · 4.0★ · 2 shared tags C -
Passwordless Login 1K+ installs · 4.4★ · 2 shared tags B -
Bifröst – Instant Passwordless Temporary Login Links 40+ installs · 3.6★ · 2 shared tags -
Password Less Login — installs · 3.6★ · 2 shared tags -
TempAccessly – Temporary Admin Access — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Login Links – Passwordless Login, Temporary Access Links & Custom Login Form into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/login-links" width="480" height="300" style="border:0" loading="lazy" title="Login Links – Passwordless Login, Temporary Access Links & Custom Login Form — Plugin Pulse"></iframe> Login Links – Passwordless Login, Temporary Access Links & Custom Login Form: 70+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/login-links
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