Passwordless Login
by madalin.ungureanu · Login & Users
Also makes 2 other plugins · 14K+ installs across the portfolio →
Passwordless login form via a simple to use shortcode: [passwordless-login]
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
no flags
Active installs
1K+
≈1.9K estimated
Momentum
+33%
downloads vs prior 30d
Biggest opportunity: One page off on “front end login”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
81 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →2.9%
of downloads still active
At least 1K of 34.4K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 271 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 10 reviews, smoothed to 4.25★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-0.8
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| passwordless your tag | #1 | #3 | 0 |
| passwordless login your tag | #2 | #5 | down 1 |
| front end login your tag | #14 | #19 | down 1 |
| login shortcode your tag | #23 | #23 | down 3 |
| temporary login | #17 | #21 | up 1 |
| custom login form your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 5 listed. 3 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- One page off on “front end login”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “custom login form” isn't earning a slot. You list it, but you're not in the first 24 results for that search. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
9mo ago
latest release · v1.1.4 · 2 Feb 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 5.3 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 6 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ rinustp3.7y ago
Found and installed this plugin today hoping to make logging in easier.It works perfectly. My members are also very satisfied. And it has now also been tested with my theme, Mantra.Definitely worth 5 stars. Thank you.
Read on wp.org ↗ - ★★★★★ Ownsale4.2y ago
Hi, I’m looking for a solution that will allow visitors to use email & passwordless login in order to access certain content. NOT to give full admin access. Can I use this plugin to create logins at a lower level than “Administrator”? Thanks
Read on wp.org ↗ - ★★★★★ skillsharejp4.7y ago
This was one of my favorite plugins for simplifying user logins. While it may not work on latest WP versions, a Japanese developer has forked and released 5.9.1 compatible version as Magic Login Mail. Thanks to original developers for this wonderful solution.
Read on wp.org ↗ - ★★★★★ WP-Henne7.0y ago
Whether for users with login problems or forgetability. Or for comfortable login. An alternative, if too many hacker attacks disturb the login. Fast and helpful support!
Read on wp.org ↗ - ★★★★★ moonyell7.0y ago
I always prefer these types of simple for installing and using plugin. Passwordless-login provides an alternative for users. Author of this plugin is very supportive. Great job!
Read on wp.org ↗ - ★★★★★ Aldoseri7.6y ago
This is a very nice plugin that works as expected. No one should complain if they forgot their passwords. fill in your username or email and hit login. In few seconds you’ll receive an email with login link. It’s 2 factor authentication made simpler.
Read on wp.org ↗ - ★★★★★ dfmcvn8.2y ago
Flexible
Read on wp.org ↗ - ★★★★★ ste_yeu8.3y ago
You can login without password in an easy mode. Congratulations to the developers, I hope they’ll continue the development.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.1.4). Sites still on an older version should update.
- Patched Medium · 6.4 Passwordless Login <= 1.1.2 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2024-03-18 CVE-2024-29143 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.2 Patched in 1.1.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 10 languages, 9 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 986 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("custom login form", "Front end login", "login shortcode" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2021-07-28 900+ → 1K+ up after 357 days in tier
- 2020-08-05 50+ → 900+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password 3K+ installs · 4.5★ · 2 shared tags A -
Login Links – Passwordless Login, Temporary Access Links & Custom Login Form 70+ installs · 4.1★ · 2 shared tags C -
Secqure Passwordless Login – Passwordless Authentication for WordPress — installs · 3.6★ · 2 shared tags -
Temporary Login Without Password 90K+ installs · 5.0★ · 1 shared tag A -
Temporary Login 30K+ installs · 4.0★ · 1 shared tag C -
DoLogin Security 7K+ installs · 4.2★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Passwordless Login into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/passwordless-login" width="480" height="300" style="border:0" loading="lazy" title="Passwordless Login — Plugin Pulse"></iframe> Passwordless Login: 1K+ active installs, 5.0★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/passwordless-login
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