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wp.org search vs our merit ranking: “expiring login”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “expiring login”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Login Links – Passwordless Login, Temporary Access Links & Custom Login Form shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 70+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Directorist: AI-Powered Business Directory, Listings & Classified Ads places #8 on merit, 4.6★ from 698 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #2 3 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #3 4 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #5 1 too low 5 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #4 1 too high 6 Stock Manager for WooCommerce 20K+ · 4.2★ (130) wp.org #6 ↓2 7 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #14 7 too low 8 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #19 ↓1 11 too low 9 AWP Classifieds 3K+ · 4.6★ (301) wp.org #15 ↓4 6 too low 10 Email OTP Authenticator – Login, Register & 2FA 100+ · 5.0★ (12) wp.org #7 ↓1 3 too high 11 Icegram Mailer – Reliable Email Deliverability, No-Code SMTP Replacement & Email Logs for WordPress 2K+ · 4.9★ (16) wp.org #10 ↑2 1 too high 12 Easy Form Builder by WhiteStudio – Drag & Drop Form Builder 1K+ · 5.0★ (70) wp.org #18 ↓5 6 too low 13 Advanced Classifieds & Directory Pro 2K+ · 4.7★ (96) wp.org #20 ↓6 7 too low 14 Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ · 4.7★ (30) wp.org #17 3 too low 15 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #12 3 too high 16 Email OTP Login with default login form 60+ · 5.0★ (6) wp.org #9 ↓2 7 too high 17 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #22 ↓6 5 too low 18 WP Extended – Modular WordPress Toolkit 600+ · 4.9★ (28) wp.org #24 ↓7 6 too low 19 CoCart – Headless REST API for WooCommerce 900+ · 4.9★ (21) wp.org #23 ↓8 4 too low 20 Login Links – Passwordless Login, Temporary Access Links & Custom Login Form 70+ · 5.0★ (3) wp.org #8 ↓3 12 too high 21 Blaminhor Essentials – SEO, Cache, Backup, SMTP, Redirects, Broken Links, Cookie Banner, Hide Login & More 90+ · 5.0★ (4) wp.org #21 ↑2 22 Password Protect – Temporary Login Without Password & Password Protect Entire Site 100+ · 3.7★ (3) wp.org #11 ↓3 11 too high 23 Wapu Auth – Social Login for WordPress and WooCommerce 70+ · 0.0★ (0) wp.org #16 ↓6 7 too high 24 SeCWurity WP Login 10+ · 5.0★ (1) wp.org #13 ↓4 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.