Machete
by Nilo Velez · Analytics
Also makes 5 other plugins · 6.1K+ installs across the portfolio →
Machete is a lean and simple suite of tools that solve common WordPress annoyances: cookie bar, tracking codes, header cleanup, social sharing
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 92/100
no flags
Active installs
6K+
≈6.9K estimated
Momentum
+6%
downloads vs prior 30d
Biggest opportunity: Swap “analytics” and “clone” for “solve” and “common”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “solve” sits at #5 untagged, close enough for a declared tag to move it up. “clone” isn't earning its slot: you're not in the first 24 results for its own search. “common” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
92 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →6.3%
of downloads still active
At least 6K of 95.7K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 88 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 52 reviews, smoothed to 4.56★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| annoyances | #1 | #1 | — |
| solve | #5 | #5 | 0 |
| cookies your tag | #23 | #18 | up 1 |
| cookie bar | #23 | #16 | up 1 |
| common | #24 | #22 | down 1 |
| cookie less tracking | #17 | #13 | down 2 |
| analytics your tag | Not in the top 24 | ||
| clone your tag | Not in the top 24 | ||
| maintenance your tag | Not in the top 24 | ||
| optimization your tag | Not in the top 24 | ||
55 searches this plugin appeared in over the last 90 days, 6 listed. 49 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics” and “clone” for “solve” and “common”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “solve” sits at #5 untagged, close enough for a declared tag to move it up. “clone” isn't earning its slot: you're not in the first 24 results for its own search. “common” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
4mo ago
latest release · v5.3 · 10 Jul 2026
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago and the previous band took 3.4 years to cross, so the real count is still just under 7K.
Install history since 3 Feb 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ robertozoll1.4y ago
I use Machete mainly to clean up the <head> and remove unnecessary scripts. It does exactly what it promises: improves performance and reduces exposure to automated attacks, all from a simple, easy-to-use interface. Recommended if you know what you’re doing and use a classic theme or a builder like Elementor.
Read on wp.org ↗ - ★★★★★ socve1.6y ago
Simplemente genial y gratis. Lo instalaré en todos mis sitios. Muchas gracias Nilo. Solo faltaría que actualices el video explicativo, para los que entendemos poco. This topic was modified 1 year, 4 months ago by socve.
Read on wp.org ↗ - ★★★★★ mamafermenta2.3y ago
¡He mejorado la velocidad de carga de mi web!
Read on wp.org ↗ - ★★★★★ davidm22.4y ago
Que instales el modo mantenimiento, clonar, cookies y analytics en un mismo plugin es lo más. Gracias! This topic was modified 1 year, 11 months ago by davidm2.
Read on wp.org ↗ - ★★★★★ agendablanca3.0y ago
Un plugin que cumple con lo que dice hacer. Lo instalamos en todas las webs que montamos, y es una joya, verdaderamente.
Read on wp.org ↗ - ★★★★★ guruzz3.2y ago
Gives the tools a wordpress site needs to improve its performance and works well with caching plugins. Loved the lite solutions for cookies and social media sharing. Very easy to configure.
Read on wp.org ↗ - ★★★★★ odiloamk3.6y ago
Gracias Nilo, por este super útil plugin.estoy usándolo en todos los sitios. ideal para colocar los códigos de Analytics y Tag Managery para optimizar
Read on wp.org ↗ - ★★★★★ Fernando Garcia Rebolledo4.0y ago
This is a must-use plugin. I activate it almost all my WordPress sites. Try it and you will need it in all your WordPress sites. Very useful tools. Thank you for the plugin
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 5.2 Checked for compatibility with WordPress 7.0 Updated minimum WordPress version to 5.9 Fix: Admin menu icon color now matches WordPress sidebar icons Social module: Added missing text domain to share button label Improvem 5.2
- — Version 5.1 Checked for compatibility with WordPress 6.9 Cleanup module: Relaxed the function to block the rest-api so it works better with the site editor Cleanup module: Added the option to remove the 1536×1536, 2048×2048 thumbnai 5.1
- — Version 5.0.1 Update: Updated translation files Update: Social share module: Updated x.com url for sharing Improvement: Manteintenance mode: Added compatibility with custom password recovery URLs 5.0.1
- — Version 5.0 Checked for compatibility with WordPress 6.5.x Checked for compatibility with WooCommerce 9.0.x New: Cookie bar module: accent color option Improvement: Cookie bar module: modified the stylesheet to make them easier to o 5.0
- — Version 4.0.3 Checked for compatibility with WordPress 6.3 Added SVG icon to the maintenance page, just for the looks Changed the Pinterest share URL to prevent redirects Cleanup: Removed the option to disable the Contact Form 7 refil 4.0.3
- — Version 4.0.2 Checked for compatibility with WordPress 6.1 Added option to disable WooCommerce SKUs Added option to disable WooCommerce duplicate SKU check Fix: Corrected WooCommerce Settings bug 4.0.2
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (5.3). Sites still on an older version should update.
- 2026-07-23 CVE-2026-65538 Improper Neutralization of Input During Web Page Generation Affects <= 5.2 Patched in 5.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 12 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("use case"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, Google Search Console, Pinterest.
- ! Headings and lists 7 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,237 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-10 7K+ → 6K+ down after 1232 days in tier
- 2023-02-24 6K+ → 7K+ up after 715 days in tier
- 2021-03-11 5K+ → 6K+ up after 212 days in tier
- 2020-08-11 4K+ → 5K+ up after 244 days in tier
- 2019-12-11 3K+ → 4K+ up after 185 days in tier
- 2019-06-09 2K+ → 3K+ up after 311 days in tier
- 2018-08-02 1K+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GTmetrix for WordPress 7K+ installs · 4.3★ · 2 shared tags C -
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 1 shared tag A -
All-in-One WP Migration and Backup 5M+ installs · 4.5★ · 1 shared tag A -
Yoast Duplicate Post 3M+ installs · 4.7★ · 1 shared tag A -
Hostinger Tools 3M+ installs · 3.6★ · 1 shared tag B -
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Machete into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/machete" width="480" height="300" style="border:0" loading="lazy" title="Machete — Plugin Pulse"></iframe> Machete: 6K+ active installs, 5.0★ (52 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/machete
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