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Honest rankings: “analytics”

WordPress.org search rewards raw install count with no ceiling, so the biggest install bases float to the top regardless of quality signals. Here's what searchers actually see, next to a merit ranking that caps the install factor and weights ratings by review volume. How this works →

Install-weight distortion

WooCommerce Analytics sits at wp.org #13 but earns only #24 on merit , 97% of its ranking comes from install count alone, on 20K+ installs at just 5.0★.

Buried gem

Wordfence Security – Firewall, Malware Scan, and Login Security deserves #2 on merit but wp.org shows it at #23 , 4.7★ from 4948 reviews, buried by lower-quality plugins with bigger install counts.

wp.org merit plugin Δ
1 #9 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (163) +8 2 #5 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1006) +3 3 — #3 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3144) 0 4 #6 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (182) +2 5 #7 WP Statistics – Simple, privacy-friendly Google Analytics alternative 600K+ · 4.1★ (755) +2 6 #8 Koko Analytics – Privacy-Friendly WordPress Analytics 60K+ · 5.0★ (240) +2 7 #10 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) +3 8 #1 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7459) -7 9 #11 Matomo Analytics – Powerful, Privacy-First Insights for WordPress 100K+ · 4.6★ (177) +2 10 #20 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) +10 11 #14 Analytics Insights – Google Analytics Dashboard for WordPress 10K+ · 4.6★ (34) +3 12 #22 Google Analytics for WooCommerce 100K+ · 2.8★ (119) +10 13 #24 WooCommerce Analytics 20K+ · 5.0★ (3) +11 14 #18 Plausible Analytics 10K+ · 4.9★ (30) +4 15 #12 Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) -3 16 #4 SlimStat Analytics 70K+ · 4.8★ (816) -12 17 #19 Clicky Analytics 10K+ · 4.5★ (25) +2 18 #13 Lara's Google Analytics (GA4) 9K+ · 4.7★ (122) -5 19 #23 Analytify – Dashboard Widget for Google Analytics 10K+ · 5.0★ (4) +4 20 #21 Flying Analytics: Self-Host Google Analytics v4 with Speed Optimization 4K+ · 4.9★ (14) +1 21 #15 ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 300K+ · 2.5★ (1546) -6 22 #16 Search Analytics for WP 3K+ · 5.0★ (30) -6 23 #2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (4948) -21 24 #17 WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ · 4.8★ (20) -7

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298.