Mail Subscribe List
by Richard Leishman · Email & Marketing
Also makes 2 other plugins · 3K+ installs across the portfolio →
Simple customizable plugin that displays a name/email form where visitors can submit their information, manageable in the WordPress admin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 50/100
Stale · Likely abandoned · Open vulnerability
Active installs
3K+
≈3.5K estimated
Momentum
+15%
downloads vs prior 30d
Biggest opportunity: “email”, “list” and “mail” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
50 health vs 66 average across 2,119 Email & Marketing plugins
Install conversion
How it's measured →1.6%
of downloads still active
At least 3K of 185.7K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
45/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 1180 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.2.15; the current branch is 6.8
4.4★ over 60 reviews, smoothed to 4.26★
5 of 5 tags set · short description in place
To rank higher: Last updated 1180 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.7
Velocity
places per keyword, 7d
0%
Breadth
of keywords climbing, 7d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email your tag | Not in the top 24 | ||
| list your tag | Not in the top 24 | ||
| mail your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| subscribe your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 0 listed. 3 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “list” and “mail” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
3.2y ago
latest release · v2.1.10 · 8 Aug 2023
26
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 23 May 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ albert1232.5y ago
Thanks Richard – nice and simple and works!
Read on wp.org ↗ - ★★★★★ GoddessNYC8.0y ago
If all you want is a simple subscription plugin, this is perfect. We hope that the developer updates soon!
Read on wp.org ↗ - ★★★★★ Marco van Wieren8.7y ago
Does exactly what you would expect and is very easy to use. Great plugin!
Read on wp.org ↗ - ★★★★★ Dolomats08.7y ago
Very Good
Read on wp.org ↗ - ★★★★★ voodoomg8.8y ago
Shortcode doesn’t resolve properly. Formatting is cumbersome.
Read on wp.org ↗ - ★★★★★ Allyson9.0y ago
Does what is expected from it, simple and effective.
Read on wp.org ↗ - ★★★★★ Sakudo9.2y ago
Does what it promises. Simple and neat!
Read on wp.org ↗ - ★★★★★ martialspirit9.9y ago
Does what it says and does it well. No games, no gimmicks, no tricks.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.0.9 Bug fixes. 2.0.9
- — Version 2.0.8 Added extra security to the admin functions. 2.0.8
- — Version 2.0.7 Fix the echo of after_widget in widgets. 2.0.7
- — Version 2.0.6 Remove sending of activation message. 2.0.6
- — Version 2.0.5 Fix possibility of conflicting with other plugins and not showing the menu item in the admin. 2.0.5
- — Version 2.0.4 Export format changed, can now export to Google Contacts. 2.0.4
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (2.1.10). 4 of 5 disclosed are patched.
- Open Medium · 6.4 Mail Subscribe List <= 2.1.10 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-09-22 CVE-2025-58018 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.10 No patch available
- Patched Medium · 6.4 Mail Subscribe List <= 2.1.9 - Authenticated (Contributor+) Stored Cross-Site Scripting via smlsubform shortcode ↗2023-04-20 CVE-2023-23657 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.9 Patched in 2.1.10
- 2022-05-26 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.6 Patched in 2.1.7
- 2014-08-01 CVE-2013-10026 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.9 Patched in 2.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Simple customizable plugin that displays a name/email form where visitors can submit their information, man..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 1 list.
- ✓ Enough to quote 3,091 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "newsletter" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-29 4K+ → 3K+ down after 1 days in tier
- 2026-03-28 3K+ → 4K+ up after 4 days in tier
- 2026-03-24 4K+ → 3K+ down after 1 days in tier
- 2026-03-23 3K+ → 4K+ up after 1 days in tier
- 2026-03-22 4K+ → 3K+ down after 1 days in tier
- 2026-03-21 3K+ → 4K+ up after 1 days in tier
- 2026-03-20 4K+ → 3K+ down after 182 days in tier
- 2025-09-19 5K+ → 4K+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 3 shared tags A -
BlossomThemes Email Newsletter 20K+ installs · 3.6★ · 3 shared tags -
Smaily Connect 2K+ installs · 3.6★ · 3 shared tags -
MailerLite – Signup forms (official) 100K+ installs · 3.1★ · 2 shared tags B -
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
SMTP Mailer 70K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Mail Subscribe List into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mail-subscribe-list" width="480" height="300" style="border:0" loading="lazy" title="Mail Subscribe List — Plugin Pulse"></iframe> Mail Subscribe List: 3K+ active installs, 4.4★ (60 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mail-subscribe-list
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