Mailgun Subscriptions
by Jonathan Brinley · Email & Marketing
Also makes 7 other plugins · 980+ installs across the portfolio →
Add a Mailgun subscription form to your WordPress site. Your visitors can use the form to subscribe to your lists using the Mailgun API.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 73/100
Few reviews
Active installs
10+
≈15 estimated
Momentum
+23%
downloads vs prior 30d
Biggest opportunity: “email”, “mailing lists” and “subscriptions” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
73 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 10 of 3.4K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 329 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
3.5★ over 4 reviews, smoothed to 4.06★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailgun | #15 | #23 | down 3 |
| email your tag | Not in the top 24 | ||
| mailing lists your tag | Not in the top 24 | ||
| subscriptions your tag | Not in the top 24 | ||
| widget your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “mailing lists” and “subscriptions” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 85 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
11mo ago
latest release · v1.3.3 · 7 Dec 2025
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Scordisian4.6y ago
Exactly what we need and it works smooth. If you want to manage your Mailgun mailing lists, subscribe and unsubscribe via WordPress this is the plugin. I like the features it currently has and it would even be more awesome if it is updated and a sendform is included so you can just send the mailing list via WordPress. Very happy!
Read on wp.org ↗ - ★★★★★ patbell1018.8y ago
Pity, it actually does the job but I can’t show it to my users in this state. Functitns missing and embarassingly flawed display This topic was modified 8 years, 5 months ago by patbell101.
Read on wp.org ↗ - ★★★★★ Blackhawke11.1y ago
Very basic. In fact, a bit too basic, as the emails it sends are straight text. So, the confirmation link is incredibly ugly (it’s three lines long!) and it’s pretty much impossible to create engaging thank you emails, because… Well, it’s all straight text, so links are exposed, there can be no graphics, no lists (ordered or otherwise), and etc. You also have no control over the subject line without using arcane “hooks”. So if you’re a typical, time crunched small business type person, prepare yourself! This is all somewhat disappointing. Still, the plugin is functional and solid. It’s just not very polished.
Read on wp.org ↗ - ★★★★★ openletter12.0y ago
Very happy to see more support for Mailgun users who are not PHP developers.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.3). Sites still on an older version should update.
- Patched Medium · 6.4 Mailgun Subscriptions <= 1.3.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-12-11 CVE-2025-11876 Improper Neutralization of Input During Web Page Generation Affects <= 1.3.1 Patched in 1.3.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add a Mailgun subscription form to your WordPress site. Your visitors can use the form to subscribe to your..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 136 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 0 of 4 tags appear in the text ("email", "mailing lists", "subscriptions", "widget" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-22 20+ → 10+ down after 21 days in tier
- 2025-11-01 10+ → 20+ up after 14 days in tier
- 2025-10-18 20+ → 10+ down after 36 days in tier
- 2025-09-12 10+ → 20+ up after 49 days in tier
- 2025-07-25 20+ → 10+ down after 483 days in tier
- 2024-03-29 30+ → 20+ down after 31 days in tier
- 2024-02-27 20+ → 30+ up after 1 days in tier
- 2024-02-26 30+ → 20+ down after 395 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailjet Email Marketing 10K+ installs · 3.3★ · 2 shared tags B -
WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ installs · 4.8★ · 1 shared tag A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 1 shared tag A -
Blocksy Companion 300K+ installs · 4.6★ · 1 shared tag A -
WP Mail Logging 300K+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Mailgun Subscriptions into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailgun-subscriptions" width="480" height="300" style="border:0" loading="lazy" title="Mailgun Subscriptions — Plugin Pulse"></iframe> Mailgun Subscriptions: 10+ active installs, 3.5★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/mailgun-subscriptions
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