MailPoet Checkout Subscription for WooCommerce (Legacy)
by Sébastien Dumont · eCommerce
Also makes 16 other plugins · 1.6K+ installs across the portfolio →
Let your customers subscribe to your newsletters as they checkout with their purchase.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 48/100
Stale · Likely abandoned
Active installs
300+
≈350 estimated
Momentum
+3%
low volume, under 1,000 downloads a month
Biggest opportunity: “e commerce”, “ecommerce” and “extension” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
48 health vs 71 average across 9,844 eCommerce plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 300 of 60.8K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,177 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.9.35, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3263 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.9.35; the current branch is 7.1
4.8★ over 10 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 3263 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| e commerce your tag | Not in the top 24 | ||
| ecommerce your tag | Not in the top 24 | ||
| extension your tag | Not in the top 24 | ||
| mailpoet your tag | Not in the top 24 | ||
| woo commerce your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “e commerce”, “ecommerce” and “extension” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.2K · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
9.0y ago
latest release · v4.0.1 · 24 Nov 2017
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 60% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago; the previous band took 13 months to cross, which places it about 50% of the way through.
Install history since 21 Apr 2015
Languages
via translate.wordpress.orgTranslated into 131 languages, 3 at 90% or more
Plus 107 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Let your customers subscribe to your newsletters as they checkout with their purchase."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 8 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Twitter.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 1,384 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("e-commerce", "ecommerce", "extension", "woo-commerce" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-18 400+ → 300+ down after 382 days in tier
- 2024-12-01 500+ → 400+ down after 217 days in tier
- 2024-04-28 600+ → 500+ down after 237 days in tier
- 2023-09-04 700+ → 600+ down after 155 days in tier
- 2023-04-02 800+ → 700+ down after 142 days in tier
- 2022-11-11 900+ → 800+ down after 38 days in tier
- 2022-10-04 1K+ → 900+ down after 833 days in tier
- 2020-06-23 3K+ → 1K+ down after 784 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ installs · 4.5★ · 2 shared tags A -
Klarna for WooCommerce 20K+ installs · 2.9★ · 2 shared tags B -
Conversion Tracking for WooCommerce 20K+ installs · 3.3★ · 2 shared tags B -
Japanized for WooCommerce 10K+ installs · 3.5★ · 2 shared tags B -
Kustom Checkout for WooCommerce 10K+ installs · 3.7★ · 2 shared tags B -
Breadcrumbs for WooCommerce 6K+ installs · 4.3★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for MailPoet Checkout Subscription for WooCommerce (Legacy) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailpoet-woocommerce-add-on" width="480" height="300" style="border:0" loading="lazy" title="MailPoet Checkout Subscription for WooCommerce (Legacy) — Plugin Pulse"></iframe> MailPoet Checkout Subscription for WooCommerce (Legacy): 300+ active installs, 4.8★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/mailpoet-woocommerce-add-on
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.