Ecwid by Lightspeed Ecommerce Shopping Cart
by Ecwid by Lightspeed Ecommerce Shopping Cart · eCommerce
Also makes 1 other plugin · 20.7K+ installs across the portfolio →
Powerful, easy to use ecommerce shopping cart for WordPress. Sell on Facebook and Instagram. iPhone & Android apps. Superb support.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
no flags
Active installs
20K+
≈25K estimated
Momentum
+54%
downloads vs prior 30d
Biggest opportunity: Swap “e commerce” and “online store” for “shopping” and “pci dss”. “e commerce” isn't earning its slot: you're not in the first 24 results for its own search. “shopping” sits at #4 untagged, close enough for a declared tag to move it up. “online store” isn't earning its slot: you're not in the first 24 results for its own search. “pci dss” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 71 average across 9,767 eCommerce plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 20K of 3M lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,153 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 31 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 228 reviews, smoothed to 4.43★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lightspeed | #1 | #1 | — |
| ecwid | #1 | #1 | 0 |
| ecommerce shopping cart | #2 | #4 | 0 |
| shopping cart your tag | #3 | #5 | 0 |
| shopping live | #2 | #3 | 0 |
| shopping | #4 | #6 | 0 |
| live shopping | #3 | #2 | down 1 |
| ecommerce shop cart | #2 | #2 | 0 |
| online storefront | #2 | #2 | 0 |
| ecommerce your tag | #6 | #6 | up 4 |
| instagram shopping woocommerce | #2 | #2 | 0 |
| woocommerce instagram shopping | #2 | #2 | 0 |
| storefront your tag | #6 | #5 | 0 |
| e commerce storefront | #2 | #1 | up 1 |
| wordpress shopping cart | #3 | #4 | 0 |
| pci dss | #5 | #3 | 0 |
| google shopping | #6 | #8 | 0 |
| superb | #8 | #7 | 0 |
| cart | #11 | #9 | up 1 |
| shopping and more | #4 | #7 | 0 |
| e commerce your tag | Not in the top 24 | ||
| online store your tag | Not in the top 24 | ||
199 searches this plugin appeared in over the last 90 days, 20 listed. 144 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “e commerce” and “online store” for “shopping” and “pci dss”. “e commerce” isn't earning its slot: you're not in the first 24 results for its own search. “shopping” sits at #4 untagged, close enough for a declared tag to move it up. “online store” isn't earning its slot: you're not in the first 24 results for its own search. “pci dss” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 65.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
1mo ago
latest release · v7.0.10 · 1 Oct 2026
79
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 83% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 3.3 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 6 May 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ joshuasprague1.4y ago
I love this plugin. Using it for years and they continue to improve on it. The latest improvement is a big one as it adds better seo value to the urls by removing the product id from the end of the url. Nice one! The one thing I wish it could do better though is to have better abilities to show products and categories on different pages within WordPress. As it is right now the existing options aren’t great as they’re just a variation of embedding the category Or a single product. To me this is where woocommerce does a much better job of integrating into wordpress.So I developed two widgets to address this issue. Anybody is interested in them just contact me and I will give you the files. Here are two websites using the two widgets I created. Widget is a reviews widget that pulls in product reviews and the second is a products widget that pulls in products. There are loads of options and customizations for each.To see it in action check out covered Bridge Maple Sugaringand HM Cattle Company dot net specifically the homepage and the tallow page. This topic was modified 1 year, 1 month ago by joshuasprague. This topic was modified 1 year, 1 month ago by joshuasprague.
Read on wp.org ↗ - ★★★★★ mb2kinc1.5y ago
The only complaint that I have is that I had to upgrade to another plan in order to have digital files. Other than that, this works for what I need it for – and I couldn’t be happier…. unless I can downgrade and still have digital files (lol – kidding, mostly).
Read on wp.org ↗ - ★★★★★ mcallena1.6y ago
very simple and easy to use. recommended
Read on wp.org ↗ - ★★★★★ patrick5051.6y ago
I am just starting to use Ecwid but so far it ticks all the boxs that many other platforms could not. The shipping configuration is the best I have used, the interface is easy to navigate and the customer support is great. I highly recommend to anyone selling online. I only wish that they offered a la carte features as I dont need most of them.
Read on wp.org ↗ - ★★★★★ easyfarmcart1.8y ago
This is a great plugin if if you want e-commerce in WordPress and don’t want to be bound by the standard plugins available like WooCommerce or EDD etc. Though I don’t use some of the best features available because I don’t use the Gutenberg editor rather I use the Avada theme it’s still very useful and a great plugin. Keep up the great work, I definitely recommend this plugin!
Read on wp.org ↗ - ★★★★★ michelleskordas3.1y ago
Navigating the Ecwid platform has been an absolute breeze, much like the user-friendly standard interface we all know. It loads swiftly, and I haven’t encountered any issues with Ecwid thus far, which has been a pleasant surprise. I must say, I’m thoroughly impressed – kudos to the team behind Ecwid for not only making my life more convenient but also for bringing everything I need together in one convenient spot. It’s truly a game-changer!
Read on wp.org ↗ - ★★★★★ Anonymous3.2y ago
Really like that it’s a simple, straightforward, out of the box solution. No overwhelming features and options to choose from, and I can easily integrate it with other tools I use.
Read on wp.org ↗ - ★★★★★ GolfPro3.3y ago
I’ve been using Ecwid for 10 or 12 years. I started in one store and over the years added it to 3 other websites and their stores. It’s easy to learn and use and it has almost all the whistles and bells one could ask for. The support is fast and helpful and they go out of the way to solve problems or develop a solution to any request. I’ve tried many other solutions over the years and so far Ecwid is the best I can find.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 7.0.8 Plugin code improvements for better security. Ecwid ecommerce shopping cart plugin update recommended. 7.0.8
- — Version 7.0.7 Plugin code improvements for better security. Ecwid ecommerce shopping cart plugin update recommended. 7.0.7
- — Version 7.0.6 Plugin code improvements for better security. Ecwid ecommerce shopping cart plugin update recommended. 7.0.6
- — Version 7.0.5 WordPress 6.9 compatibility. The new WordPress version will be released soon. The Ecwid ecommerce shopping cart plugin is ready for the new release — everything works well in your WordPress admin and storefront pages. Fe 7.0.5
- — Version 7.0.4 Improved compatibility with the Jetpack plugin to ensure storefront scripts load correctly when ‘Defer Non-Essential JavaScript’ is enabled. Applied minor fixes and general improvements for better performance and stabili 7.0.4
- — Version 7.0.3 Internal improvements and minor fixes for Gutenberg ecommerce blocks. 7.0.3
Security history
via Wordfence IntelligenceAll 14 disclosed vulnerabilities are patched in the current version (7.0.10). Sites still on an older version should update.
- Patched Medium · 6.4 Ecwid Shopping Cart <= 7.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-04-04 CVE-2025-32195 Improper Neutralization of Input During Web Page Generation Affects <= 7.0 Patched in 7.0.1
- Patched Medium · 6.4 Ecwid Ecommerce Shopping Cart <= 6.12.10 - Authenticated(Contributor+) Stored Cross-Site Scripting via Shortcode ↗2024-03-29 CVE-2024-2456 Improper Neutralization of Input During Web Page Generation Affects <= 6.12.10 Patched in 6.12.11
- Patched Medium · 5.4 Ecwid Ecommerce Shopping Cart <= 6.12.3 - Missing Authorization on multiple functions ↗2023-11-07 Missing Authorization Affects <= 6.12.3 Patched in 6.12.4
- Patched Medium · 6.4 Ecwid Shopping Cart <= 6.11.4 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-03-17 CVE-2023-24408 Improper Neutralization of Input During Web Page Generation Affects <= 6.11.4 Patched in 6.11.5
- Patched Medium · 5.4 Ecwid Ecommerce Shopping Cart <= 6.10.22 - Insufficient Access Control on Multiple AJAX Actions ↗2022-07-09 Improper Authorization Affects <= 6.10.22 Patched in 6.10.23
- Patched Critical · 9.8 Ecwid Ecommerce Shopping Cart <= 4.4.3 - Unauthenticated PHP Object injection ↗2016-08-08 Deserialization of Untrusted Data Affects <= 4.4.3 Patched in 4.4.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 72 languages, 5 at 90% or more
Plus 48 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Ecwid by Lightspeed Ecommerce Shopping Cart when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Ecommerce
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Powerful, easy to use ecommerce shopping cart for WordPress. Sell on Facebook and Instagram. iPhone & Andro..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for One audience phrase ("for e-commerce"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Stripe, PayPal, Instagram and 1 more.
- ✓ Headings and lists 13 headings and 4 lists.
- ✓ Enough to quote 4,176 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-07-27 30K+ → 20K+ down after 1 days in tier
- 2023-07-26 20K+ → 30K+ up after 1 days in tier
- 2023-07-25 30K+ → 20K+ down after 1607 days in tier
- 2019-03-01 20K+ → 30K+ up after 1224 days in tier
- 2015-10-24 10K+ → 20K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce 7M+ installs · 4.5★ · 3 shared tags A -
SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments 80K+ installs · 4.8★ · 3 shared tags A -
WP EasyCart: Shopping Cart and eCommerce Store 3K+ installs · 4.4★ · 3 shared tags A -
BigCommerce For WordPress 200+ installs · 3.9★ · 3 shared tags C -
Klarna for WooCommerce 20K+ installs · 2.9★ · 2 shared tags B -
StoreCustomizer – A plugin to Customize all WooCommerce Pages 20K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Ecwid by Lightspeed Ecommerce Shopping Cart into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ecwid-shopping-cart" width="480" height="300" style="border:0" loading="lazy" title="Ecwid by Lightspeed Ecommerce Shopping Cart — Plugin Pulse"></iframe> Ecwid by Lightspeed Ecommerce Shopping Cart: 20K+ active installs, 4.5★ (228 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/ecwid-shopping-cart
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