Mailster for WooCommerce
by EverPress · eCommerce
Also makes 27 other plugins · 117.1K+ installs across the portfolio →
Subscribe WooCommerce customers to Mailster newsletter lists at checkout, with per-product lists and automation triggers.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
1K+
≈1.5K estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: “checkout”, “ecommerce” and “newsletter” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
82 health vs 71 average across 9,752 eCommerce plugins
Install conversion
How it's measured →2.6%
of downloads still active
At least 1K of 37.9K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,146 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 17 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.8★ over 8 reviews, smoothed to 4.06★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
47
Momentum
Holding steady
+0.6
Velocity
places per keyword, 27d
38%
Breadth
of keywords climbing, 27d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailster your tag | #4 | #10 | up 4 |
| woocommerce subscribe | #20 | #23 | up 1 |
| checkout your tag | Not in the top 24 | ||
| ecommerce your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
9 searches this plugin appeared in over the last 90 days, 2 listed. 7 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “checkout”, “ecommerce” and “newsletter” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.9y ago
latest release · v2.0.2 · 4 Dec 2024
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 22 months ago; the previous band took 20 months to cross, which places it about 50% of the way through.
Install history since 17 Sep 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Frenkc3.7y ago
Overall, its good.Altough, some really necessary functions is missing. A Huge one is you cant segment/target to Woocommerce Customer users, for example: send to user role “Woocommerce Customer” Like “IF ‘woocommerce_customer’ and Is Subscribed / and Purchased product_name or product_brand You can’t target people who already purchased specific products before you set up a list that a product, that’s a big deal. We got tens of thousands of customers we cant target because of this. Or to what characters the name of a product contains in their order, you just target existing wordpress users, not woocommerce customers, that is the difference. If someone has purchased with guest account or with a list previously setup with a product(thousands of products in our case) wich is the norm, you can not target them with your plugin currently. This is a big thing you should update and that would also be fairly easy to implement to your next update Or a way to sync up wocommerce order data with lists or segmentation. like if order email is subsribed and purchased product with letters containing “brandname” It would be a 5/5 with this, nothing else I can see that is missing
Read on wp.org ↗ - ★★★★★ Peter4.0y ago
Can’t be saved for 1.7 version
Read on wp.org ↗ - ★★★★★ BestRanger4.5y ago
Thanks, it works great with newest mailster version. (If it is not showing, you must log in as guest.) This topic was modified 4 years, 2 months ago by BestRanger.
Read on wp.org ↗ - ★★★★★ GDriver7.8y ago
Works like a charm, just does the thing it should do!
Read on wp.org ↗ - ★★★★★ thobbes8.1y ago
Plugin and support 100%.
Read on wp.org ↗ - ★★★★★ luciendub8.2y ago
Fonctionne parfaitement; tout simplement.
Read on wp.org ↗ - ★★★★★ Robson9.0y ago
Buy to use! Not free!
Read on wp.org ↗ - ★★★★★ christophrado9.6y ago
Had some suggestions/improvements – were added by the author within hours. 5/5 would buy again 😉 No, seriously, thumbs up for revaxarts and the Mailster ecosystem!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 2,313 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "ecommerce" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-01-22 2K+ → 1K+ down after 614 days in tier
- 2023-05-19 3K+ → 2K+ down after 1 days in tier
- 2023-05-18 2K+ → 3K+ up after 5 days in tier
- 2023-05-13 3K+ → 2K+ down after 1 days in tier
- 2023-05-12 2K+ → 3K+ up after 1 days in tier
- 2023-05-11 3K+ → 2K+ down after 1 days in tier
- 2023-05-10 2K+ → 3K+ up after 5 days in tier
- 2023-05-05 3K+ → 2K+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Kustom Checkout for WooCommerce 10K+ installs · 3.7★ · 3 shared tags B -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 2 shared tags B -
WPML Multilingual & Multicurrency for WooCommerce 100K+ installs · 4.1★ · 2 shared tags B -
Mercado Pago payments for WooCommerce 100K+ installs · 3.9★ · 2 shared tags A -
TI WooCommerce Wishlist 100K+ installs · 4.7★ · 2 shared tags B -
Mollie Payments for WooCommerce 100K+ installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Mailster for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailster-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Mailster for WooCommerce — Plugin Pulse"></iframe> Mailster for WooCommerce: 1K+ active installs, 3.8★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mailster-woocommerce
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