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Mailster for WooCommerce

by EverPress · eCommerce

Also makes 25 other plugins · 117.5K+ installs across the portfolio →

Add your WooCommerce customers to your Mailster subscriber lists

⚠ Stale⚠ Few reviews
How scoring works →
56 Health · C
Maintenance 33/100
Rating quality 71/100
Support 70/100

56 health vs 68 average across 5,563 eCommerce plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

73 / 100

Well optimized

Biggest win: Update recency

Update recency 42/100
WP compatibility 100/100
Rating quality 59/100
Listing tuning 100/100

To rank higher: Last updated 633 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+60% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

210

now · peak 2.4K

21530d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Mailster for WooComm · #6075 you WooCommerce PayPal P · #81 WPML Multilingual & · #322 Mercado Pago payment · #375

Rating trend

Star average over time · dips mark rough releases

3.8Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

215per 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

1.7y ago

latest release · v2.0.2

12

tagged releases on record

Recent releases

2.0.2 · 1.7y ago2.0.1 · 1.9y ago2.0.0 · 1.9y ago1.7.1 · 3.6y ago1.7 · 3.9y ago1.6 · 4.1y ago1.5 · 4.1y ago1.4 · 6.1y ago1.3 · 8.6y ago1.2 · 8.8y ago1.1 · 9.2y ago1.0 · 9.4y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.0 77%
v1.7 14%
Older / other versions 8.9%

Estimated active installs

The public count shows “1K+”. Our estimate pins where the real number sits.

tracked estimate
1K–2K ≈1.9K

Refined from the date this plugin crossed into its current band.

Install history · since 2019-09-17 · 1,421 observations

1KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
2.0.2
Last updated
1.7y ago
Added
2017-03-13 · 9 yrs old
Requires WP
6.2
Tested up to
6.7.7
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. Frenkc
    3.5y ago

    Overall, its good.Altough, some really necessary functions is missing. A Huge one is you cant segment/target to Woocommerce Customer users, for example: send to user role “Woocommerce Customer” Like “IF ‘woocommerce_customer’ and Is Subscribed / and Purchased product_name or product_brand You can’t target people who already purchased specific products before you set up a list that a product, that’s a big deal. We got tens of thousands of customers we cant target because of this. Or to what characters the name of a product contains in their order, you just target existing wordpress users, not woocommerce customers, that is the difference. If someone has purchased with guest account or with a list previously setup with a product(thousands of products in our case) wich is the norm, you can not target them with your plugin currently. This is a big thing you should update and that would also be fairly easy to implement to your next update Or a way to sync up wocommerce order data with lists or segmentation. like if order email is subsribed and purchased product with letters containing “brandname” It would be a 5/5 with this, nothing else I can see that is missing

    Read on wp.org ↗
  2. Peter
    3.8y ago

    Can’t be saved for 1.7 version

    Read on wp.org ↗
  3. BestRanger
    4.3y ago

    Thanks, it works great with newest mailster version. (If it is not showing, you must log in as guest.) This topic was modified 4 years, 2 months ago by BestRanger.

    Read on wp.org ↗
  4. GDriver
    7.6y ago

    Works like a charm, just does the thing it should do!

    Read on wp.org ↗
  5. thobbes
    7.9y ago

    Plugin and support 100%.

    Read on wp.org ↗
  6. luciendub
    8.0y ago

    Fonctionne parfaitement; tout simplement.

    Read on wp.org ↗
  7. Robson
    8.8y ago

    Buy to use! Not free!

    Read on wp.org ↗
  8. christophrado
    9.4y ago

    Had some suggestions/improvements – were added by the author within hours. 5/5 would buy again 😉 No, seriously, thumbs up for revaxarts and the Mailster ecosystem!

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 2 languages, 0 at 90% or more

Spanish (Spain) 29%
German 11%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-01-22 2K+ → 1K+ down after 614 days in tier
  2. 2023-05-19 3K+ → 2K+ down after 1 days in tier
  3. 2023-05-18 2K+ → 3K+ up after 5 days in tier
  4. 2023-05-13 3K+ → 2K+ down after 1 days in tier
  5. 2023-05-12 2K+ → 3K+ up after 1 days in tier
  6. 2023-05-11 3K+ → 2K+ down after 1 days in tier
  7. 2023-05-10 2K+ → 3K+ up after 5 days in tier
  8. 2023-05-05 3K+ → 2K+ down after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Mailster for WooCommerce: 1K+ active installs, 3.8★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/mailster-woocommerce