MailUp for WordPress – Email and Newsletter Subscription Form
by MailUp · Email & Marketing
Il plugin permette di inserire sul proprio sito WordPress un form per l’iscrizione degli utenti a newsletter, campagne email e SMS.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 80/100
Few reviews
Active installs
2K+
≈2.7K estimated
Momentum
+12%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “email marketing” for “subscription form”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “subscription form” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
80 health vs 66 average across 2,137 Email & Marketing plugins
Install conversion
How it's measured →10%
of downloads still active
At least 2K of 19.1K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,297 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 106 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
2.7★ over 3 reviews, weighted for review count to 4.0★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
7%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailup | #1 | #3 | 0 |
| newsletter subscription | #8 | #24 | down 1 |
| newsletter subscription form | #8 | #23 | down 1 |
| e mail marketing your tag | #9 | #23 | 0 |
| newsletter sending your tag | #11 | #24 | down 1 |
| e newsletter | #5 | #23 | 0 |
| subscription form | #15 | #24 | up 1 |
| email signup your tag | #21 | #24 | down 2 |
| sms newsletter | #13 | #24 | down 2 |
| email and sms | #16 | #24 | — |
| mail newsletter | #16 | #24 | 0 |
| newsletter signup | #22 | #24 | down 1 |
| email newsletter form | #23 | #24 | down 2 |
| email subscription | #23 | #24 | 0 |
| wordpress newsletter | #24 | #24 | — |
| email marketing your tag | Not in the top 24 | ||
| newsletter marketing your tag | Not in the top 24 | ||
48 searches this plugin appeared in over the last 90 days, 15 listed. 33 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email marketing” for “subscription form”. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “subscription form” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “newsletter sending”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,493 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
8mo ago
latest release · v1.2.7 · 25 Mar 2026
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; the previous band took 2.4 years to cross, which places it about 69% of the way through.
Install history since 28 Oct 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ itestense2.5y ago
Il fatto che questo plugin non preveda nessun hook per tracciare le conversioni è il sintomo di un servizio ormai totalmente disallineato dalle esigenze del 2024. Integrazione coi servizi di terze parti più diffusi: neanche a parlarne. Però i prezzi sono stati prontamente alzati. Fortunatamente cambieremo presto il fornitore.
Read on wp.org ↗ - ★★★★★ WhiteTipCode2.8y ago
Purtroppo plugin partito bene che poi si è perso per strada. Assistenza latitante, da non dimenticare che il plugin è gratuito, ma il servizio agganciato è a pagamento. Mi spiace dare una stella ma se qui non si pongono seri provvedimenti alla risoluzione dei tanti problemi, ci si vede costretti a cambiare fornitore di Newsletter…
Read on wp.org ↗ - ★★★★★ ilnegri5.2y ago
I’m personally using this plugin on my personal website and works brilliantly. Easy to connect to the MailUp platform, and easy to configure. Unfortunately my (cheap) web hosting provides just old and not supported versions of PHP, so I needed to install the plugin manually (not directly from the repository). This topic was modified 4 years, 11 months ago by ilnegri. This topic was modified 4 years, 11 months ago by ilnegri.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.7 [ITA] Risolto un bug che causava il crash del sito web quando le API non erano raggiungibili. [ENG] Fixed a bug that caused the website to crash when the APIs were unreachable. 1.2.7
- — Version 1.2.6 [ITA] Risolto un problema che interessava un account con più elenchi che non consentiva la selezione di liste diverse Modificati Numero Campi Anagrafica (Max. 39) [ENG] Fixed an issue affecting a multi-list account that 1.2.6
- — Version 1.2.5 [ITA] Risolto un bug relativo a PHP > 8.1 a seguito della richiesta dei “Campi del Form” che mandava il plugin in errore. Aggiornata Libreria jQuery Validation alla versione 1.19.5 [ENG] Fixed a bug related to PHP > 8.1 1.2.5
- — Version 1.2.4 [ITA] Risolto un bug relativo a WordPress se la richiesta alla piattaforma falliva o restituiva un “gateway timeout” [ENG] Fixed a bug related to WordPress if the request to the platform failed or returned gateway timeou 1.2.4
- — Version 1.2.3 [ITA] Risolto un bug relativo al modulo di registrazione senza l’opzione di conferma via email con la versione PHP > 8.*. [ENG] Fixed a bug related to registration form without email confirmation option with PHP version 1.2.3
- — Version 1.2.2 [ITA] Correzione di bug minori. [ENG] Minor bug fixing. 1.2.2
Languages
via translate.wordpress.orgTranslated into 2 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 4 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 8 headings and 4 lists.
- ✓ Enough to quote 4,388 characters of description.
- ! Tags match the text Only 0 of 5 tags appear in the text ("e-mail marketing", "Email Marketing", "email signup", "newsletter marketing", "newsletter sending" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-03 1K+ → 2K+ up after 890 days in tier
- 2022-09-25 700+ → 1K+ up after 127 days in tier
- 2022-05-21 200+ → 700+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 2 shared tags C -
Email Subscribers – Group Selector 200+ installs · 4.1★ · 2 shared tags D -
Formilla Edge Targeted Messaging Platform for Sales and Marketing 10+ installs · 4.1★ · 2 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 1 shared tag A -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for MailUp for WordPress – Email and Newsletter Subscription Form into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailup-email-and-newsletter-subscription-form" width="480" height="300" style="border:0" loading="lazy" title="MailUp for WordPress – Email and Newsletter Subscription Form — Plugin Pulse"></iframe> MailUp for WordPress – Email and Newsletter Subscription Form: 2K+ active installs, 2.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-05. https://plugins.wpmayor.com/plugin/mailup-email-and-newsletter-subscription-form
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