MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF
by MegaOptim · Performance
Further compress WebP and AVIF images, convert old JPG, PNG, and GIF uploads to next-gen formats, and optimize JPEG and PNG files in place.
90 health vs 66 average across 790 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,381 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
108
now · peak 696
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “100+”. The real number sits in this band.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-04 · 1,381 observations
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-02 200+ → 100+ down after 940 days in tier
- 2023-05-07 300+ → 200+ down after 68 days in tier
- 2023-02-28 400+ → 300+ down after 1 days in tier
- 2023-02-27 500+ → 400+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 4 shared tags A -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 4 shared tags A -
Image Optimizer PRO – Optimize Images, Convert AVIF & WebP 100+ installs · 3.6★ · 4 shared tags B -
OptiPic images optimization 70+ installs · 4.7★ · 4 shared tags D -
Image Shift – Convert, optimize and watermark AVIF & WebP media images 10+ installs · 3.6★ · 4 shared tags B -
Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ installs · 4.8★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/megaoptim-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF — Plugin Pulse"></iframe> MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF: 100+ active installs, 5.0★ (34 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/megaoptim-image-optimizer