MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF
by MegaOptim · Performance
Further compress WebP and AVIF images, convert old JPG, PNG, and GIF uploads to next-gen formats, and optimize JPEG and PNG files in place.
88 health vs 68 average across 1,075 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
105
now · peak 696
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
5mo ago
latest release · v2.0.2
41
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 60% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-11-15 · 1,388 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-02 200+ → 100+ down after 940 days in tier
- 2023-05-07 300+ → 200+ down after 68 days in tier
- 2023-02-28 400+ → 300+ down after 1 days in tier
- 2023-02-27 500+ → 400+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 4 shared tags A -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 4 shared tags A -
Image Optimizer PRO – Optimize Images, Convert AVIF & WebP 100+ installs · 3.6★ · 4 shared tags B -
OptiPic images optimization 60+ installs · 4.7★ · 4 shared tags D -
SlashImage – Image Optimizer: Compress Images, Convert WebP & AVIF 30+ installs · 3.6★ · 4 shared tags B -
Image Shift – Convert, optimize and watermark AVIF & WebP media images 20+ installs · 3.6★ · 4 shared tags B
Embed this report card
Drop a live Pulse card for MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/megaoptim-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF — Plugin Pulse"></iframe> MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF: 100+ active installs, 5.0★ (34 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/megaoptim-image-optimizer