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Image Shift – Convert, optimize and watermark AVIF & WebP media images

by digitalpoint · Performance

Also makes 3 other plugins · 3.0K+ installs across the portfolio →

Free audit wp.org ↗

Convert and/or watermark uploaded media images to the WebP or AVIF image format automatically.

⚠ Few reviews
How scoring works →
73 Health · B
Maintenance 83/100
Rating quality 65/100
Support 70/100

73 health vs 68 average across 1,075 Performance plugins

20+

Active installs

≈27 estimated

470

Total downloads

since 2026

3.60★

Rating (adjusted)

0.0★ raw · 0 reviews

+30%

52

Downloads · 30d

category median +16%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

73 / 100

Well optimized

Biggest win: Support resolution

Update recency 93/100
WP compatibility 100/100
Rating quality 49/100
Listing tuning 100/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2026-01-23 · 220 days · wp.org + Plugin Pulse archive

+30% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

52

now · peak 112

5230d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Image Shift · #27778 you Optimole · #254 Robin Image Optimize · #438 MegaOptim Image Opti · #14338

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.6Kper 1k installs · Aug 31

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

2

releases in the last 12 months

7mo ago

latest release · v1.0.1

2

tagged releases on record

Recent releases

1.0.1 · 7mo ago1.0.0 · 7mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.0 100%

Estimated active installs

The public count shows “20+”. Our estimate pins where the real number sits.

tracked estimate
20–30 ≈27

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 30+ in roughly 132 days.

Install history · since 2026-01-23 · 175 observations

20Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Ratings · 0 reviews

Read on wp.org ↗
5★
0 4★
0 3★
0 2★
0 1★
0

Details

Version
1.0.1
Last updated
7mo ago
Added
2026-01-23
Requires WP
5.8
Tested up to
6.9.7
Requires PHP
7.1.0
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

✓ Low memory footprint
✓ Low page-speed impact
✕ Runs on latest PHP + WP
✕ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-07 10+ → 20+ up after 28 days in tier
  2. 2026-07-10 20+ → 10+ down after 13 days in tier
  3. 2026-06-27 10+ → 20+ up after 7 days in tier
  4. 2026-06-20 20+ → 10+ down after 3 days in tier
  5. 2026-06-17 10+ → 20+ up after 9 days in tier
  6. 2026-06-08 20+ → 10+ down after 8 days in tier
  7. 2026-05-31 10+ → 20+ up after 58 days in tier
  8. 2026-04-03 — → 10+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Image Shift – Convert, optimize and watermark AVIF & WebP media images: 20+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/image-shift