Nav Menu Roles
by HelgaTheViking · Admin & Utilities
Also makes 5 other plugins · 98.1K+ installs across the portfolio →
Hide custom menu items based on user roles.
88 health vs 54 average across 3,791 Admin & Utilities plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
5.3K
now · peak 44.2K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
5mo ago
latest release · v2.1.3
33
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 87% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-22 · 1,481 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ marcusvernon1.2y ago
So easy to install, open my menu’s to find the hide button – one click and DONE!
Read on wp.org ↗ - ★★★★★ artvueuk1.2y ago
The best plugins are sleek, discreet design, and do the job perfectly, just like this one.
Read on wp.org ↗ - ★★★★★ rapidasia1.6y ago
this is a good plugin
Read on wp.org ↗ - ★★★★★ Topher2.0y ago
I tried a few other plugins before getting to this one. Before starting I had an idea of the UI I wanted, and none had it until this one. This plugin has exactly the right about of UI to do what I need.
Read on wp.org ↗ - ★★★★★ Constantin Boiangiu2.9y ago
This plugin is great, does exactly what it is supposed to do. Great job, thank you!
Read on wp.org ↗ - ★★★★★ A Z3.1y ago
Amazing plugin and works very well.
Read on wp.org ↗ - ★★★★★ oldcreakyknees3.6y ago
Have used this on a few sites and it just works. It’s intuitive and, when there’s a question, the support is spot on. Free plugin; does what it says; just works; great support. What more do you want?
Read on wp.org ↗ - ★★★★★ V.3.9y ago
A useful plugin that, in cooperation with a well-designed menu, solves a lot of worries.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.1.3 Requires: PHP 7.4 and WordPress 6.3 Fix: RTL layout style. 2.1.3
- — Version 2.1.2 Fix: Typos. 2.1.2
- — Version 2.1.1 Fix: Top-level display of hidden child menu items of hidden parent menu items. 2.1.1
- — Version 2.1.0 New: Add support for “hiding” a menu item by role. 2.1.0
- — Version 2.0.2 Fix: PHP Fatal error: Uncaught Error: Call to undefined method WP_Customize_Manager::settings_previewed(). settings_previewed() does not exist until WordPress 3.9.0+. 2.0.2
- — Version 2.0.1 Tweak: Alphabetically sort role names. 2.0.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 103 languages, 17 at 90% or more
Plus 79 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-13 80K+ → 70K+ down after 3 days in tier
- 2025-11-10 70K+ → 80K+ up after 1 days in tier
- 2025-11-09 80K+ → 70K+ down after 344 days in tier
- 2024-11-30 90K+ → 80K+ down after 336 days in tier
- 2023-12-30 100K+ → 90K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Privilege Menu 1K+ installs · 4.3★ · 4 shared tags D -
sTRASHo 200+ installs · 4.1★ · 4 shared tags D -
User Menus – Nav Menu Visibility 80K+ installs · 4.9★ · 3 shared tags A -
LuckyWP ACF Menu Field 5K+ installs · 4.6★ · 3 shared tags B -
Bop Search Box Item Type For Nav Menus 1K+ installs · 4.4★ · 3 shared tags D -
Menu Image, Icons made easy 100K+ installs · 4.5★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Nav Menu Roles into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/nav-menu-roles" width="480" height="300" style="border:0" loading="lazy" title="Nav Menu Roles — Plugin Pulse"></iframe> Nav Menu Roles: 70K+ active installs, 4.9★ (219 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/nav-menu-roles