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Nav Menu Roles

by HelgaTheViking · Admin & Utilities

Also makes 5 other plugins · 98.1K+ installs across the portfolio →

Hide custom menu items based on user roles.

How scoring works →
88 Health · A
Maintenance 92/100
Rating quality 97/100
Support 70/100

88 health vs 54 average across 3,791 Admin & Utilities plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

82 / 100

Well optimized

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 95/100
Listing tuning 92/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

-1% vs prior 30d
105Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

5.3K

now · peak 44.2K

5.4K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Nav Menu Roles · #602 you Privilege Menu · #5507 sTRASHo · #11850 User Menus · #536

Rating trend

Star average over time · dips mark rough releases

4.9Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

77per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

2

releases in the last 12 months

5mo ago

latest release · v2.1.3

33

tagged releases on record

Recent releases

2.1.3 · 5mo ago2.1.2 · 6mo ago2.1.1 · 3.6y ago2.1.0 · 4.2y ago2.0.2 · 4.7y ago2.0.1 · 5.4y ago2.0.0 · 6.0y ago1.10.2 · 6.1y ago1.10.1 · 6.4y ago1.10.0 · 6.4y ago1.9.5 · 6.9y ago1.9.4 · 6.9y ago1.9.3 · 7.7y ago1.9.2 · 7.8y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 87% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.1 87%
Older / other versions 13%

Estimated active installs

The public count shows “70K+”. Our estimate pins where the real number sits.

tracked estimate
70K–80K ≈78K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-22 · 1,481 observations

70KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
2.1.3
Last updated
5mo ago
Added
2012-09-20 · 13 yrs old
Requires WP
6.6.0
Tested up to
6.9.0
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. marcusvernon
    1.2y ago

    So easy to install, open my menu’s to find the hide button – one click and DONE!

    Read on wp.org ↗
  2. artvueuk
    1.2y ago

    The best plugins are sleek, discreet design, and do the job perfectly, just like this one.

    Read on wp.org ↗
  3. rapidasia
    1.6y ago

    this is a good plugin

    Read on wp.org ↗
  4. Topher
    2.0y ago

    I tried a few other plugins before getting to this one. Before starting I had an idea of the UI I wanted, and none had it until this one. This plugin has exactly the right about of UI to do what I need.

    Read on wp.org ↗
  5. Constantin Boiangiu
    2.9y ago

    This plugin is great, does exactly what it is supposed to do. Great job, thank you!

    Read on wp.org ↗
  6. A Z
    3.1y ago

    Amazing plugin and works very well.

    Read on wp.org ↗
  7. oldcreakyknees
    3.6y ago

    Have used this on a few sites and it just works. It’s intuitive and, when there’s a question, the support is spot on. Free plugin; does what it says; just works; great support. What more do you want?

    Read on wp.org ↗
  8. V.
    3.9y ago

    A useful plugin that, in cooperation with a well-designed menu, solves a lot of worries.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 2.1.3 Requires: PHP 7.4 and WordPress 6.3 Fix: RTL layout style. 2.1.3
  2. Version 2.1.2 Fix: Typos. 2.1.2
  3. Version 2.1.1 Fix: Top-level display of hidden child menu items of hidden parent menu items. 2.1.1
  4. Version 2.1.0 New: Add support for “hiding” a menu item by role. 2.1.0
  5. Version 2.0.2 Fix: PHP Fatal error: Uncaught Error: Call to undefined method WP_Customize_Manager::settings_previewed(). settings_previewed() does not exist until WordPress 3.9.0+. 2.0.2
  6. Version 2.0.1 Tweak: Alphabetically sort role names. 2.0.1

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 103 languages, 17 at 90% or more

Chinese (Taiwan) 100%
Dutch 100%
Dutch (Belgium) 100%
Dutch (Formal) 100%
English (UK) 100%
French (France) 100%
Galician 100%
Italian 100%
Russian 100%
Spanish (Chile) 100%
Spanish (Colombia) 100%
Spanish (Ecuador) 100%
Spanish (Spain) 100%
Spanish (Venezuela) 100%
Swedish 94%
German 90%
German (Formal) 90%
Chinese (China) 86%
Czech 84%
Polish 84%
Hungarian 81%
Norwegian (Bokmål) 81%
Finnish 77%
Portuguese (Brazil) 75%

Plus 79 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-11-13 80K+ → 70K+ down after 3 days in tier
  2. 2025-11-10 70K+ → 80K+ up after 1 days in tier
  3. 2025-11-09 80K+ → 70K+ down after 344 days in tier
  4. 2024-11-30 90K+ → 80K+ down after 336 days in tier
  5. 2023-12-30 100K+ → 90K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Nav Menu Roles: 70K+ active installs, 4.9★ (219 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/nav-menu-roles