Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization
by Nelio Software · Performance
Also makes 8 other plugins · 8.2K+ installs across the portfolio →
Run A/B tests and heatmaps in WordPress. Optimize pages and WooCommerce products, track conversions, and start free with 500 tested views/month.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
4K+
≈4.7K estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: Support resolution scores 67/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.
90 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 4K of 451.3K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 26 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 99 reviews, smoothed to 4.57★
5 of 5 tags set · short description in place
2 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| conversion optimization your tag | #1 | #1 | 0 |
| split testing your tag | #1 | #1 | 0 |
| a b testing your tag | #1 | #1 | 0 |
| testing | #2 | #2 | down 1 |
| cro your tag | #2 | #2 | down 1 |
| split testing woocommerce | #1 | #1 | 0 |
| heatmaps | #3 | #3 | down 2 |
| ab testing woocommerce | #1 | #1 | 0 |
| tests | #4 | #5 | up 1 |
| heatmap your tag | #4 | #3 | down 3 |
| wordpress testing | #2 | #2 | 0 |
| page testing | #2 | #2 | 0 |
| conversion rate optimization | #4 | #5 | down 3 |
| test | #5 | #7 | down 1 |
| conversion | #11 | #9 | down 3 |
| woocommerce testing | #4 | #3 | up 1 |
| landing page optimization | #9 | #10 | up 1 |
| tested | #13 | #18 | down 2 |
| optimization | #17 | #19 | down 6 |
| month | #15 | #13 | up 3 |
148 searches this plugin appeared in over the last 90 days, 20 listed. 123 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “conversion rate optimization”, “tests” and “test” (#4, #4 and #5 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 15.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
26
releases in the last 12 months
5d ago
latest release · v8.5.7 · 26 Oct 2026
76
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago; a band this size takes about a year or more to cross, which places it about 73% of the way through.
Install history since 20 May 2015
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 8.5.0 Add filter nab_can_{$experiment_type}_be_started to check if a test can be started. Add filter nab_get_testable_custom_post_types to customize testable custom post types. Allow restricting page view tracking to subset of 8.5.0
- — Version 8.4.1 Make excluded IPs available to everyone. Track experiment status in Nelio’s cloud. 8.4.1
- — Version 8.4.0 Add compatibility with WordPress 7.0. Add new option in WooCommerce Goals to track total order value instead of tested product revenue only. Add support for custom traffic allocation across variants. Add support for reor 8.4.0
- — Version 8.3.5 Fix template selection in template tests. 8.3.5
- — Version 8.3.4 Fix encoding bug in external script setting preventing other settings from loading. 8.3.4
- — Version 8.3.3 Fix alternative content sanitization in CSS and Text tests. 8.3.3
Security history
via Wordfence IntelligenceAll 8 disclosed vulnerabilities are patched in the current version (8.5.7). Sites still on an older version should update.
- 2026-03-17 CVE-2026-40742 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 8.2.8 Patched in 8.3.0
- 2026-02-19 CVE-2026-25378 Improper Neutralization of Special Elements used in an SQL Command Affects <= 8.2.4 Patched in 8.2.5
- 2016-05-10 CVE-2016-10977 Improper Limitation of a Pathname to a Restricted Directory Affects <= 4.4.4 Patched in 4.5.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 10 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Run A/B tests and heatmaps in WordPress. Optimize pages and WooCommerce products, track conversions, and st..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ! Names who it is for One audience phrase ("made for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Multisite.
- ✓ Headings and lists 7 headings and 1 list.
- ✓ Enough to quote 5,112 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("a b testing", "conversion optimization", "split testing" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-24 5K+ → 4K+ down after 2 days in tier
- 2026-07-22 4K+ → 5K+ up after 3 days in tier
- 2026-07-19 5K+ → 4K+ down after 42 days in tier
- 2026-06-07 4K+ → 5K+ up after 1 days in tier
- 2026-06-06 5K+ → 4K+ down after 4 days in tier
- 2026-06-02 4K+ → 5K+ up after 1 days in tier
- 2026-06-01 5K+ → 4K+ down after 1 days in tier
- 2026-05-31 4K+ → 5K+ up after 12 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Spliteezy – A/B Split Tests Made Easy — installs · 3.6★ · 4 shared tags -
Unbounce Landing Pages 10K+ installs · 3.6★ · 3 shared tags B -
iConvert Optimizer 200+ installs · 3.6★ · 3 shared tags - C Convert Experiences 90+ installs · 3.6★ · 3 shared tags
-
PageTest.ai – AI-Powered A/B and Multivariate Testing for WordPress 10+ installs · 4.0★ · 3 shared tags C -
CausalFunnel A/B Testing 10+ installs · 4.1★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/nelio-ab-testing" width="480" height="300" style="border:0" loading="lazy" title="Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization — Plugin Pulse"></iframe> Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization: 4K+ active installs, 4.8★ (99 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/nelio-ab-testing
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.