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wp.org search vs our merit ranking: “split testing woocommerce”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “split testing woocommerce”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenue Tracking for WooCommerce, SureCart & EDD shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 5K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More places #10 on merit, 4.7★ from 1596 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization 4K+ · 4.8★ (99) wp.org #1 2 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #3 ↓1 1 too low 3 Split Test For Elementor 3K+ · 4.4★ (24) wp.org #2 ↑1 1 too high 4 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #4 5 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #10 ↓1 5 too low 6 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #6 7 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #9 ↑4 2 too low 8 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #7 1 too high 9 Fluid Checkout for WooCommerce – Lite 20K+ · 4.9★ (159) wp.org #14 ↑1 5 too low 10 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1596) wp.org #23 ↓6 13 too low 11 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #24 13 too low 12 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #11 ↓1 1 too high 13 If-So Dynamic Content – Elementor & All Page Builders Personalization 7K+ · 4.7★ (92) wp.org #16 ↑2 3 too low 14 Markup by Attribute for WooCommerce 2K+ · 4.5★ (28) wp.org #15 ↑1 1 too low 15 UpsellWP – Upsell and Related Products Offers for WooCommerce 5K+ · 4.9★ (149) wp.org #21 ↑2 6 too low 16 PushEngage – Web Push Notifications, WooCommerce Automation & Chat Widget 8K+ · 4.3★ (37) wp.org #19 ↑1 3 too low 17 toyyibPay for WooCommerce 5K+ · 4.3★ (6) wp.org #8 9 too high 18 Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights 1K+ · 5.0★ (6) wp.org #13 ↑1 5 too high 19 Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenue Tracking for WooCommerce, SureCart & EDD 5K+ · 3.7★ (3) wp.org #5 14 too high 20 Klaviyo 100K+ · 2.8★ (24) wp.org #22 ↑2 2 too low 21 Wingify 4K+ · 3.0★ (6) wp.org #18 ↑3 3 too high 22 Dintero Checkout for WooCommerce Payment Methods 600+ · 5.0★ (2) wp.org #17 ↑2 5 too high 23 Svea Checkout for WooCommerce 800+ · 5.0★ (1) wp.org #12 ↓1 11 too high 24 Faire for WooCommerce 800+ · 3.0★ (5) wp.org #20 ↑2 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.