Ninja Shop – The Quickest Way to Start Selling
by Kevin Stover · eCommerce
Also makes 4 other plugins · 510.1K+ installs across the portfolio →
Ninja Shop is an easy to use eCommerce plugin, the quickest way to start selling your products with WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 44/100
Stale · Likely abandoned · Few reviews
Active installs
20+
≈25 estimated
Momentum
+19%
low volume, under 1,000 downloads a month
Biggest opportunity: “e commerce”, “ecommerce” and “sales” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
44 health vs 71 average across 9,829 eCommerce plugins
Install conversion
How it's measured →0.2%
of downloads still active
At least 20 of 8.8K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,174 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 6+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.2.30, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2518 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.2.30; the current branch is 7.1
3.8★ over 5 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2518 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| e commerce your tag | Not in the top 24 | ||
| ecommerce your tag | Not in the top 24 | ||
| sales your tag | Not in the top 24 | ||
| sell your tag | Not in the top 24 | ||
| store your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “e commerce”, “ecommerce” and “sales” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 109 · peaks are release surges
Directory rank
Ranked about #25,400 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
6.9y ago
latest release · v1.1.11 · 12 Dec 2019
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ GregW7.1y ago
UPDATE: I have just been advised this plugin is currently not in development and is not being worked on for the foreseeable future. I hope this changes but can’t wait so I need to move to another solution. The Great: The general way in which it works and is installed is quite good. It looks nice and clean and simple to set up. It is lighter than plugins like Woocommece and is easily in the top 2 or 3 smaller shop plugins for its purpose. The admin interface is fairly easy to follow, and page generation is oddly not needed as it uses the store inbuilt pages (unless you want create and use your own pages). It has ‘features’ or options might be a better word, which you can turn on and off, so only what you need is enabled. The product image zoom feature is a real nice addition. I have the popup setting off so the zoom is on the main product page image so it’s a cleaner look and feel. The Good: It is relatively easy to make css edits to make it look and feel as you want, but it does require good css knowledge. This is where I have made this into being a really usable product. Works for me 😉 Shipping works ok for Flat rate and free per product. However shipping needs a global shipping rate(s), like we may want to charge a flat $20 regardless of how many items are in their cart. An option to calculate shipping would be a bonus. In Australia we use Aust Post for most things and it is a weight versus size calculation. Not sure how this could be integrated into it as I think it will get quite heavy to cover it all. There is inventory, but I am yet to find where this can be displayed on the front end for clients to see, which is needed for limited edition items. I’m still testing this part. The Not So Good: While you can add, change etc css styles, it is not for the new novice user which a lot of WP users fall into. It lacks in some basic style options that should by default be available in settings. For example the number of columns in a row for products list as well as settings for responsive design that looks good out of the box without substantial css edits being required. Basic colour styles would also be helpful for such things as buttons etc. Sure this can be done in css if you are happy to get your hands dirty :). It does tell you where to place the style sheet if you do not want to just add it to your themes (child) style sheet, aka keep them separate which is a nice feature. The “needs more work”: The website offers no way to contact the author(s) and support on here looks limited at best, or maybe no one else is using it and hence so few support queries (or it is so good no one else needs support 🙂 ). While some documentation exists it is by no means complete. There are still issues and how to do items needed to be added, e.g. the above add columns. The website has an ‘Account’ menu item that goes to a login but no registration. Not sure what the purpose of that is for. Its feature list appears different to the documentation, for example no Stripe payment option. As I said it has great potential, I hope it will continue to be further developed. — EDIT: The more I play with this and style it the more i like it 🙂 PLEASE do not make this an “expensive monthly” product cost like Ninja Forms is. Otherwise I better choose another option. Happy to pay for a feature as needed … but not at the high prices of Ninja Forms. Feature Requests: Integrate with Elementor blocks. Be able to use a shortcode to add a product or products to a post or page (so each product has a shortcode). Global shipping cost setting I am interested how the ‘Membership’ feature will be implemented, it would be awesome to have it integrated with something like Ultimate Member. Australian Tax Rates (GST). Template files to override shop templates in theme (child) … more to come I am sure This topic was modified 6 years, 10 months ago by GregW. Reason: Fix typo errors This topic was modified 6 years, 10 months ago by GregW. Reason: While I continue to use it, I will keep my review updated to help others This topic was modified 6 years, 10 months ago by GregW. Reason: Feature Requests This topic was modified 6 years, 9 months ago by GregW. Reason: Notice of non development
Read on wp.org ↗ - ★★★★★ Thea8.0y ago
I really like the setup of this plugin. The ability to disable all the features you don’t need is a great idea, and makes the plugin much easier to use on a day-to-day basis. The only snag I have at the moment is shipping – I can choose between flat rate and free, and that’s that. For any site which ships small items worldwide, that simply doesn’t work. I’ll be hanging out for a shipping calculator! This topic was modified 7 years, 8 months ago by Thea.
Read on wp.org ↗ - ★★★★★ Ben8.2y ago
I wanted to test it out but it crashes my installs as soon as I activate it..lol.. no worries though you gave full disclosure it was in beta so no harm no foul. I’ll be keeping an eye on the progress made and everyone else should too because if anyone can dethrone Woo.. it’s this bunch. This topic was modified 7 years, 11 months ago by Ben.
Read on wp.org ↗ - ★★★★★ bjornenio8.3y ago
I think the guys and the dev team behind this did an excellent job. It’s easy and logical to setup and to get started with. There were some “bugs” within the coupon setting (the dice does not auto-generate) and there were not any conditional options (same problem as with WooCommerce) by which I mean that there are no “if” conditions that can be combined. Let me explain by example: 10% off your first purchase but only up to 15 dollar. So if you spend 200, you still only get 15 dollar discount, not 20. Things like that is missing from both this and from Woo. Other than that I love the fact that you can customize the user account page to your own liking, you can customize the order emails and so much more. There is no pop-up when adding a product to cart which I personally like, the notification happens there and then — directly by the button with a link to checkout and cart. Something Woo does not have but should. This has potential to become bigger than Woo. This topic was modified 8 years ago by bjornenio. Reason: Explained the coupon feature more in detail
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 6 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Ninja Forms, Stripe, PayPal, Dropbox.
- ✓ Headings and lists 10 headings and 5 lists.
- ✓ Enough to quote 5,292 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "e-commerce" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-12-24 30+ → 20+ down after 147 days in tier
- 2024-07-30 40+ → 30+ down after 387 days in tier
- 2023-07-09 50+ → 40+ down after 154 days in tier
- 2023-02-05 60+ → 50+ down after 86 days in tier
- 2022-11-11 50+ → 60+ up after 15 days in tier
- 2022-10-27 60+ → 50+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
TriPay Payment Gateway 800+ installs · 3.9★ · 5 shared tags B -
External Product New Tab for WooCommerce 3K+ installs · 4.6★ · 3 shared tags A -
WC Pickup Store 2K+ installs · 4.4★ · 3 shared tags B -
Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ installs · 4.5★ · 2 shared tags A -
Klarna for WooCommerce 20K+ installs · 2.9★ · 2 shared tags B -
Conversion Tracking for WooCommerce 20K+ installs · 3.3★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Ninja Shop – The Quickest Way to Start Selling into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ninja-shop" width="480" height="300" style="border:0" loading="lazy" title="Ninja Shop – The Quickest Way to Start Selling — Plugin Pulse"></iframe> Ninja Shop – The Quickest Way to Start Selling: 20+ active installs, 3.8★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/ninja-shop
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