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Ninja Shop – The Quickest Way to Start Selling

by Kevin Stover · eCommerce

Also makes 4 other plugins · 610.1K+ installs across the portfolio →

Ninja Shop is an easy to use eCommerce plugin, the quickest way to start selling your products with WordPress.

⚠ Stale⚠ Likely abandoned⚠ Few reviews
How scoring works →
44 Health · D
Maintenance 3/100
Rating quality 71/100
Support 70/100

44 health vs 68 average across 5,561 eCommerce plugins

High removal-risk signals

63/100

Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.

  • Long abandoned. No update in 6+ years — the top precursor to removal once a vulnerability is found.
  • Compatibility drift. Tested only up to WordPress 5.2.26, well behind 6.8.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

40 / 100

Under-optimized

Biggest win: Update recency

Update recency 1/100
WP compatibility 15/100
Rating quality 55/100
Listing tuning 100/100

To rank higher: Last updated 2454 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive

-46% vs prior 30d
1Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

25

now · peak 65

3630d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Ninja Shop · #27474 you TriPay Payment Gatew · #7064 Shopping Cart & eCom · #3698 External Product New · #3697

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.8Kper 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

6.7y ago

latest release · v1.1.11

14

tagged releases on record

Recent releases

1.1.11 · 6.7y ago1.1.10 · 7.3y ago1.1.9 · 7.3y ago1.1.8 · 7.7y ago1.1.7 · 7.8y ago1.1.6 · 7.8y ago1.1.5 · 7.9y ago1.1.4 · 7.9y ago1.1.3 · 7.9y ago1.1.2 · 7.9y ago1.1.1 · 7.9y ago1.1.0 · 7.9y ago1.0.1 · 8.0y ago1.0 · 8.1y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.1 100%

Estimated active installs

The public count shows “20+”. Our estimate pins where the real number sits.

tracked estimate
20–30 ≈29

Refined from the date this plugin crossed into its current band.

Install history · since 2022-10-04 · 1,385 observations

20Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Details

Version
1.1.11
Last updated
6.7y ago
Added
2018-07-12 · 8 yrs old
Requires WP
4.7
Tested up to
5.2.26
Requires PHP
5.6

Recent reviews

All reviews on wp.org ↗
  1. GregW
    6.9y ago

    UPDATE: I have just been advised this plugin is currently not in development and is not being worked on for the foreseeable future. I hope this changes but can’t wait so I need to move to another solution. The Great: The general way in which it works and is installed is quite good. It looks nice and clean and simple to set up. It is lighter than plugins like Woocommece and is easily in the top 2 or 3 smaller shop plugins for its purpose. The admin interface is fairly easy to follow, and page generation is oddly not needed as it uses the store inbuilt pages (unless you want create and use your own pages). It has ‘features’ or options might be a better word, which you can turn on and off, so only what you need is enabled. The product image zoom feature is a real nice addition. I have the popup setting off so the zoom is on the main product page image so it’s a cleaner look and feel. The Good: It is relatively easy to make css edits to make it look and feel as you want, but it does require good css knowledge. This is where I have made this into being a really usable product. Works for me 😉 Shipping works ok for Flat rate and free per product. However shipping needs a global shipping rate(s), like we may want to charge a flat $20 regardless of how many items are in their cart. An option to calculate shipping would be a bonus. In Australia we use Aust Post for most things and it is a weight versus size calculation. Not sure how this could be integrated into it as I think it will get quite heavy to cover it all. There is inventory, but I am yet to find where this can be displayed on the front end for clients to see, which is needed for limited edition items. I’m still testing this part. The Not So Good: While you can add, change etc css styles, it is not for the new novice user which a lot of WP users fall into. It lacks in some basic style options that should by default be available in settings. For example the number of columns in a row for products list as well as settings for responsive design that looks good out of the box without substantial css edits being required. Basic colour styles would also be helpful for such things as buttons etc. Sure this can be done in css if you are happy to get your hands dirty :). It does tell you where to place the style sheet if you do not want to just add it to your themes (child) style sheet, aka keep them separate which is a nice feature. The “needs more work”: The website offers no way to contact the author(s) and support on here looks limited at best, or maybe no one else is using it and hence so few support queries (or it is so good no one else needs support 🙂 ). While some documentation exists it is by no means complete. There are still issues and how to do items needed to be added, e.g. the above add columns. The website has an ‘Account’ menu item that goes to a login but no registration. Not sure what the purpose of that is for. Its feature list appears different to the documentation, for example no Stripe payment option. As I said it has great potential, I hope it will continue to be further developed. — EDIT: The more I play with this and style it the more i like it 🙂 PLEASE do not make this an “expensive monthly” product cost like Ninja Forms is. Otherwise I better choose another option. Happy to pay for a feature as needed … but not at the high prices of Ninja Forms. Feature Requests: Integrate with Elementor blocks. Be able to use a shortcode to add a product or products to a post or page (so each product has a shortcode). Global shipping cost setting I am interested how the ‘Membership’ feature will be implemented, it would be awesome to have it integrated with something like Ultimate Member. Australian Tax Rates (GST). Template files to override shop templates in theme (child) … more to come I am sure This topic was modified 6 years, 10 months ago by GregW. Reason: Fix typo errors This topic was modified 6 years, 10 months ago by GregW. Reason: While I continue to use it, I will keep my review updated to help others This topic was modified 6 years, 10 months ago by GregW. Reason: Feature Requests This topic was modified 6 years, 9 months ago by GregW. Reason: Notice of non development

    Read on wp.org ↗
  2. Thea
    7.8y ago

    I really like the setup of this plugin. The ability to disable all the features you don’t need is a great idea, and makes the plugin much easier to use on a day-to-day basis. The only snag I have at the moment is shipping – I can choose between flat rate and free, and that’s that. For any site which ships small items worldwide, that simply doesn’t work. I’ll be hanging out for a shipping calculator! This topic was modified 7 years, 8 months ago by Thea.

    Read on wp.org ↗
  3. peter1979
    7.8y ago

    Updated – Managed to download but no use to me as unlike Ninja Forms this has no Stripe integration and currently can’t offer monthly billing for subscriptions. looks easy to set up but not the plug-in for me. Contains a fatal error when activated taking down your site! Do not download the version for download via wordpress isn’t tested correctly and shouldn’t have been released. This topic was modified 7 years, 8 months ago by peter1979. This topic was modified 7 years, 8 months ago by peter1979.

    Read on wp.org ↗
  4. Ben
    8.0y ago

    I wanted to test it out but it crashes my installs as soon as I activate it..lol.. no worries though you gave full disclosure it was in beta so no harm no foul. I’ll be keeping an eye on the progress made and everyone else should too because if anyone can dethrone Woo.. it’s this bunch. This topic was modified 7 years, 11 months ago by Ben.

    Read on wp.org ↗
  5. bjornenio
    8.1y ago

    I think the guys and the dev team behind this did an excellent job. It’s easy and logical to setup and to get started with. There were some “bugs” within the coupon setting (the dice does not auto-generate) and there were not any conditional options (same problem as with WooCommerce) by which I mean that there are no “if” conditions that can be combined. Let me explain by example: 10% off your first purchase but only up to 15 dollar. So if you spend 200, you still only get 15 dollar discount, not 20. Things like that is missing from both this and from Woo. Other than that I love the fact that you can customize the user account page to your own liking, you can customize the order emails and so much more. There is no pop-up when adding a product to cart which I personally like, the notification happens there and then — directly by the button with a link to checkout and cart. Something Woo does not have but should. This has potential to become bigger than Woo. This topic was modified 8 years ago by bjornenio. Reason: Explained the coupon feature more in detail

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 7.2.16 · WP 5.3

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 6 languages, 0 at 90% or more

Spanish (Mexico) 63%
Dutch 60%
Russian 38%
Ukrainian 32%
Romanian 8%
Italian 2%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-12-24 30+ → 20+ down after 11 days in tier
  2. 2024-12-13 20+ → 30+ up after 2 days in tier
  3. 2024-12-11 30+ → 20+ down after 134 days in tier
  4. 2024-07-30 40+ → 30+ down after 1 days in tier
  5. 2024-07-29 30+ → 40+ up after 5 days in tier
  6. 2024-07-24 40+ → 30+ down after 2 days in tier
  7. 2024-07-22 30+ → 40+ up after 1 days in tier
  8. 2024-07-21 40+ → 30+ down after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Ninja Shop – The Quickest Way to Start Selling: 20+ active installs, 3.8★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/ninja-shop