Notification – Custom Notifications and Alerts for WordPress
by Kuba Mikita · Email & Marketing
Also makes 8 other plugins · 49.4K+ installs across the portfolio →
Take full control of WordPress emails and notifications. Replace default messages, add custom triggers, and send alerts via email, webhook, Slack, and …
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Health
B 83/100
no flags
Active installs
10K+
≈19K estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: Swap “email”, “mail” and “notify” for “custom notifications”, “stock alert” and “alerts”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “custom notifications” sits at #4 untagged, close enough for a declared tag to move it up. “mail” isn't earning its slot: you're not in the first 24 results for its own search. “stock alert” sits at #7 untagged, close enough for a declared tag to move it up. “notify” isn't earning its slot: you're not in the first 24 results for its own search. “alerts” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 10K of 414.9K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 235 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.6★ over 124 reviews, smoothed to 4.46★
5 of 5 tags set · short description in place
0 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom notifications | #4 | #4 | down 1 |
| stock notification | #3 | #2 | up 1 |
| notification and alert box | #2 | #2 | 0 |
| notification your tag | #7 | #4 | down 4 |
| custom notification | #3 | #3 | down 1 |
| alert your tag | #10 | #9 | up 2 |
| alerts | #11 | #10 | down 1 |
| slack order alerts | #4 | #4 | 0 |
| stock alert | #7 | #9 | down 1 |
| send push notification | #4 | #2 | 0 |
| site notification | #5 | #4 | 0 |
| notifications | #19 | #18 | down 2 |
| wordpress notification | #7 | #6 | 0 |
| notification plugin | #7 | #7 | down 1 |
| post notification | #12 | #11 | down 4 |
| email notification | #13 | #11 | down 1 |
| notification post | #8 | #7 | 0 |
| notification emails | #9 | #7 | down 1 |
| post email notification | #11 | #8 | up 1 |
| notification email | #11 | #9 | down 1 |
| email your tag | Not in the top 24 | ||
| mail your tag | Not in the top 24 | ||
| notify your tag | Not in the top 24 | ||
145 searches this plugin appeared in over the last 90 days, 20 listed. 111 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email”, “mail” and “notify” for “custom notifications”, “stock alert” and “alerts”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “custom notifications” sits at #4 untagged, close enough for a declared tag to move it up. “mail” isn't earning its slot: you're not in the first 24 results for its own search. “stock alert” sits at #7 untagged, close enough for a declared tag to move it up. “notify” isn't earning its slot: you're not in the first 24 results for its own search. “alerts” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 26.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
8mo ago
latest release · v9.0.10 · 11 Mar 2026
92
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 71% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 6.2 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 1 Sep 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ tondosusanto11mo ago
This plugin is working, it’s a big help for community news website and support is rock! so helpful! so happy
Read on wp.org ↗ - ★★★★★ adeemon3221.4y ago
It just doesn’t work: review notification content is empty, sell notifications doesn’t appears at all. I’m asking the real human support but only chat bot helps me. This topic was modified 1 year, 1 month ago by adeemon322. Reason: Change mind
Read on wp.org ↗ - ★★★★★ persoonlijkvaardiger1.5y ago
It took me only minutes to set up and add notifications. Admin settings are easily managed. Much better than competition.
Read on wp.org ↗ - ★★★★★ olivierschaeffer750081.8y ago
Happy to see that the support is back 🙂 This topic was modified 10 months, 2 weeks ago by olivierschaeffer75008.
Read on wp.org ↗ - ★★★★★ benhartwich2.1y ago
All worked fine for years and now the plugin is completely useless: I can´t send any web hooks anymore. Also the announcement link at the update notes doesn´t work.
Read on wp.org ↗ - ★★★★★ ed_w2.3y ago
I installed this plugin to disable admin emails (e.g., for new user creation, password resets, etc.). Unfortunately, I’m still getting at least the new user created emails, and I also can’t disable the emails about plugin updates.
Read on wp.org ↗ - ★★★★★ ailaina1234563.2y ago
I was using another plugin and it stopped working suddenly. I then was super happy to find your plugin which works without any hassle! Thanks, keep it up!
Read on wp.org ↗ - ★★★★★ EncodeDotHost3.2y ago
This is a great plugin and well worth every star they get. It has a lot of features straight out of the box and will cover a LOT of use-cases, however the Pro plugins that are available take it even further. This was exactly the solution we were looking for 👍 Highly recommend.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 9.0.10 [Fixed] Carrier recipient data lost during cron background processing, causing emails to receive user IDs instead of email addresses [Fixed] Warning on activation when cron period setting is not yet initialized 9.0.10
- — Version 9.0.9 [Fixed] Plugin crash on certain hosting configurations due to missing build file 9.0.9
- — Version 9.0.8 [Changed] Optimized plugin package by removing build tool dependencies from the distributed archive 9.0.8
- — Version 9.0.7 [Fixed] Hardened security for AJAX handlers, file imports, and database queries [Fixed] Filesystem method filter no longer globally overrides server SSH2/FTP configuration [Added] Background license verification via dail 9.0.7
- — Version 9.0.6 [Added] “Refresh All Licenses” button in Extensions page to manually check all extension license statuses from the store. [Changed] Updated package.json files to support Node.js 22 compatibility with explicit engine requ 9.0.6
- — Version 9.0.5 [Fixed] Dochooks compatibility file has been updated. 9.0.5
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (9.0.10). Sites still on an older version should update.
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects <= 6.0.4 Patched in 6.0.5
- Patched Medium · 5.5 Notification – Custom Notifications and Alerts for WordPress <= 7.2.4 - Authenticated Stored Cross-Site Scripting ↗2021-10-25 CVE-2021-39340 Improper Neutralization of Input During Web Page Generation Affects <= 7.2.4 Patched in 8.0.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 12 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Take full control of WordPress emails and notifications. Replace default messages, add custom triggers, and..."
- ✓ Has a FAQ 21 questions in the FAQ.
- ✓ FAQ asks real questions 21 of 21 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you need", "use cases").
- ✓ Names what it works with Mentions WooCommerce, bbPress, BuddyPress, Slack and 2 more.
- ✓ Headings and lists 8 headings and 7 lists.
- ✓ Enough to quote 5,605 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2020-08-14 9K+ → 10K+ up after 52 days in tier
- 2020-06-23 8K+ → 9K+ up after 76 days in tier
- 2020-04-08 7K+ → 8K+ up after 71 days in tier
- 2020-01-28 6K+ → 7K+ up after 83 days in tier
- 2019-11-06 4K+ → 6K+ up after 203 days in tier
- 2019-04-17 3K+ → 4K+ up after 166 days in tier
- 2018-11-02 2K+ → 3K+ up after 61 days in tier
- 2018-09-02 1K+ → 2K+ up after 93 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ installs · 4.7★ · 4 shared tags A -
Manage Notification E-mails 100K+ installs · 4.6★ · 3 shared tags A -
Post Status Notifier Lite 700+ installs · 3.9★ · 3 shared tags B -
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
SMTP Mailer 70K+ installs · 4.5★ · 2 shared tags A -
Disable auto-update Email Notifications 30K+ installs · 4.2★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Notification – Custom Notifications and Alerts for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/notification" width="480" height="300" style="border:0" loading="lazy" title="Notification – Custom Notifications and Alerts for WordPress — Plugin Pulse"></iframe> Notification – Custom Notifications and Alerts for WordPress: 10K+ active installs, 4.6★ (124 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/notification
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