Customize WordPress Emails and Alerts – Better Notifications for WP

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 91% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.

Recent releases and news for this plugin

1. — Version 1.9.9.1 Fixed: User shortcodes in the last update weren’t using the correct data. 1.9.9.1
2. — Version 1.9.9 Fixed: The [email_change_confirmation_link] shortcode link now respects being overridden correctly. Fixed: Escaping in various shortcodes. Fixed: Issue where non-English dates added via shortcodes still showed in English 1.9.9
3. — Version 1.9.8 Added: Support for the new ‘Send Notification Only Once’ feature in the Digest add-on . Fixed: Various PHP warnings. 1.9.8
4. — Version 1.9.7 Resolved: Due to user feedback, I’ve downgraded the PHP requirements for the plugin to PHP 7.4. 1.9.7
5. — Version 1.9.6 Added: You can now use [user_ip_address] and [email_user_ip_address] in notifications that can use the User shortcodes. Fixed: An issue with the Global Override add-on where notifications couldn’t be overridden when usin 1.9.6
6. — Version 1.9.5 Fixed: An issue with the Global Override add-on where notifications couldn’t be overridden when using the Block Editor. 1.9.5

3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.1 Freemius SDK <= 2.5.9 - Reflected Cross-Site Scripting via fs_request_get ↗
   2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.6.14 Patched in 1.7
2. Medium · 4.3 Better Notifications for WP <= 1.9.2 - Cross-Site Request Forgery via handle_actions ↗
   2023-05-18 CVE-2023-32964 Cross-Site Request Forgery (CSRF) Affects <= 1.9.2 Patched in 1.9.3
3. Medium · 4.3 Better Notifications for WP <= 1.8.6 - Email Address Disclosure ↗
   2022-01-31 CVE-2022-0345 Exposure of Sensitive Information to an Unauthorized Actor Affects < 1.8.7 Patched in 1.8.7

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.2

Translated into 126 languages, 7 at 90% or more

Plus 102 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2024-03-10 40K+ → 30K+ down after 5 days in tier
2. 2024-03-05 30K+ → 40K+ up after 1 days in tier
3. 2024-03-04 40K+ → 30K+ down after 6 days in tier
4. 2024-02-27 30K+ → 40K+ up after 1 days in tier
5. 2024-02-26 40K+ → 30K+ down after 1 days in tier
6. 2024-02-25 30K+ → 40K+ up after 49 days in tier
7. 2024-01-07 40K+ → 30K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Notification – Custom Notifications and Alerts for WordPress 10K+ installs · 4.5★ · 4 shared tags B
• Post Status Notifier Lite 700+ installs · 3.9★ · 3 shared tags B
• Manage Notification E-mails 100K+ installs · 4.6★ · 2 shared tags A
• Disable auto-update Email Notifications 30K+ installs · 4.2★ · 2 shared tags C
• Subscribe2 – Form, Email Subscribers & Newsletters 10K+ installs · 3.5★ · 2 shared tags B
• WP Notification Bars 10K+ installs · 3.8★ · 2 shared tags D

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Drop a live Pulse card for Customize WordPress Emails and Alerts – Better Notifications for WP into a readme, a review or a deck. It updates itself.

Customize WordPress Emails and Alerts – Better Notifications for WP: 30K+ active installs, 4.8★ (184 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/bnfw