Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More
by Notification Master · Email & Marketing
Send push, email, and real-time notifications across 12+ channels like WhatsApp, Slack, and Discord. Boost engagement automatically.
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M WP Mayor reviewed this plugin Notification Master Review: Our Look at a Plugin to Help Keep Your Users in the Loop Read review ↗Health
A 85/100
Few reviews
Active installs
1K+
≈1.5K estimated
Momentum
+46%
downloads vs prior 30d
Biggest opportunity: Swap “email”, “notifications” and “sms” for “email notification”, “real time notifications” and “webhooks”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “email notification” sits at #7 untagged, close enough for a declared tag to move it up. “notifications” isn't earning its slot: you're not in the first 24 results for its own search. “real time notifications” sits at #7 untagged, close enough for a declared tag to move it up. “sms” isn't earning its slot: you're not in the first 24 results for its own search. “webhooks” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →8.6%
of downloads still active
At least 1K of 11.6K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 2 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| notification | #3 | #11 | up 1 |
| master | #3 | #10 | up 1 |
| notification sms | #2 | #7 | — |
| order sms notification | #2 | #7 | 0 |
| webhooks | #7 | #21 | 0 |
| real time notifications | #7 | #21 | 0 |
| whatsapp notification | #3 | #11 | 0 |
| and website notification | #3 | #12 | 0 |
| master page | #3 | #11 | up 3 |
| wordpress notifications | #10 | #21 | up 1 |
| web notification | #4 | #15 | 0 |
| wordpress notification | #4 | #17 | 0 |
| site notification | #4 | #12 | 0 |
| sms notification | #4 | #16 | 0 |
| browser push notification | #4 | #11 | 0 |
| wordpress push notification | #4 | #11 | 0 |
| email notification | #7 | #18 | 0 |
| notification plugin | #5 | #17 | down 1 |
| custom notification | #5 | #12 | 0 |
| push notification | #5 | #14 | 0 |
| email your tag | Not in the top 24 | ||
| notifications your tag | Not in the top 24 | ||
| sms your tag | Not in the top 24 | ||
| whatsapp your tag | Not in the top 24 | ||
161 searches this plugin appeared in over the last 90 days, 20 listed. 111 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email”, “notifications” and “sms” for “email notification”, “real time notifications” and “webhooks”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “email notification” sits at #7 untagged, close enough for a declared tag to move it up. “notifications” isn't earning its slot: you're not in the first 24 results for its own search. “real time notifications” sits at #7 untagged, close enough for a declared tag to move it up. “sms” isn't earning its slot: you're not in the first 24 results for its own search. “webhooks” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 16 Jul 2024 · 838 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
4d ago
latest release · v1.8.0 · 27 Oct 2026
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 51% of the way through.
Install history since 15 Jul 2024
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.8.0). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send push, email, and real-time notifications across 12+ channels like WhatsApp, Slack, and Discord. Boost..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Zapier, Advanced Custom Fields, ACF and 6 more.
- ✓ Headings and lists 12 headings and 9 lists.
- ✓ Enough to quote 4,739 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-28 800+ → 1K+ up after 3 days in tier
- 2026-04-25 500+ → 800+ up after 46 days in tier
- 2026-03-10 400+ → 500+ up after 24 days in tier
- 2026-02-14 500+ → 400+ down after 4 days in tier
- 2026-02-10 400+ → 500+ up after 3 days in tier
- 2026-02-07 500+ → 400+ down after 6 days in tier
- 2026-02-01 400+ → 500+ up after 35 days in tier
- 2025-12-28 500+ → 400+ down after 24 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ActiveCampaign Postmark for WordPress 50K+ installs · 4.5★ · 2 shared tags C -
WP Updates Notifier 20K+ installs · 4.1★ · 2 shared tags A -
Disable Theme and Plugin Auto-Update Emails 10K+ installs · 4.4★ · 2 shared tags D -
SAR Friendly SMTP 2K+ installs · 4.5★ · 2 shared tags A - D Disable WordPress Core Update Email 2K+ installs · 4.0★ · 2 shared tags D
-
NotifSMS – SMS Notifications OTP & 2FA for WordPress & WooCommerce 1K+ installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/notification-master" width="480" height="300" style="border:0" loading="lazy" title="Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More — Plugin Pulse"></iframe> Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More: 1K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/notification-master
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