WP Updates Notifier
by Scott Cariss · Email & Marketing
Also makes 2 other plugins · 20K+ installs across the portfolio →
Get an email when your WordPress site has core, plugin or theme updates waiting.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
20K+
≈30K estimated
Momentum
+25%
downloads vs prior 30d
Biggest opportunity: Add “theme updates”, “waiting list” and “email routing” to your wp.org tags. You rank #8, #17 and #20 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
85 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →8.0%
of downloads still active
At least 20K of 250.2K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.2★ over 35 reviews, smoothed to 4.14★
4 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| notifier | #2 | #2 | 0 |
| updates your tag | #4 | #7 | down 1 |
| email notifier | #2 | #2 | 0 |
| theme updates | #8 | #11 | 0 |
| new updates | #5 | #8 | — |
| site updates | #8 | #12 | down 1 |
| core updates | #10 | #12 | 0 |
| all updates | #10 | #13 | — |
| waiting list | #17 | #17 | down 1 |
| wordpress updates | #11 | #16 | down 2 |
| block wordpress core updates | #12 | #14 | down 1 |
| email routing | #20 | #16 | up 1 |
| reminders | #23 | #18 | 0 |
| plugin updates | #15 | #18 | down 3 |
| waiting email list | #15 | #20 | 0 |
| reminder | #24 | #17 | 0 |
| waiting page | #17 | #20 | 0 |
| wordpress plugin updates | #24 | #22 | — |
| email your tag | Not in the top 24 | ||
| monitor your tag | Not in the top 24 | ||
| notifications your tag | Not in the top 24 | ||
83 searches this plugin appeared in over the last 90 days, 18 listed. 65 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “theme updates”, “waiting list” and “email routing” to your wp.org tags. You rank #8, #17 and #20 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 9.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5d ago
latest release · v2.0.0 · 26 Oct 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 3 days ago and the previous band took 6.6 years to cross, so the real count is still just under 30K.
Install history since 15 Apr 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.6 Added slack notifications and testing button Separated notifications so they can be email, slack, or both Reorganized settings page Changed validation to not turn on notifications for email or slack unless required field 1.6
- — Version 1.5.1 Removed ability to trigger with external cron job (a potential security risk) The full changelog is in CHANGELOG.md . 1.5.1
- — Version 1.5 Bring up to WordPress coding standards PHPCS ruleset Travis testing Base for unit testing 1.5
- — Version 1.4.4 Avoid PHP Strict notices PHP 7 compatibility Minor cleanup on some internal code 1.4.4
- — Version 1.4.3 Repaired all PHP errors being thrown Two new filters added to allow you to alter the email content (sc_wpun_email_subject, sc_wpun_email_content – see readme.txt for examples) 1.4.3
- — Version 1.4.2 Added an option that allows the plugin to notify the provided email about WordPress core automatic updates. 1.4.2
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3.2
Languages
via translate.wordpress.orgTranslated into 79 languages, 4 at 90% or more
Plus 55 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("made for", "built for").
- ✓ Names what it works with Mentions Multisite.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 2,304 characters of description.
- ✓ Tags match the text 2 of 4 tags appear in the text; "monitor", "Notifications" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-28 30K+ → 20K+ down after 2427 days in tier
- 2020-03-06 40K+ → 30K+ down after 1187 days in tier
- 2016-12-05 30K+ → 40K+ up after 327 days in tier
- 2016-01-13 20K+ → 30K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Disable Theme and Plugin Auto-Update Emails 10K+ installs · 4.4★ · 3 shared tags D - D Disable WordPress Core Update Email 2K+ installs · 4.0★ · 3 shared tags D
-
Disable Plugin Update Emails 300+ installs · 3.6★ · 3 shared tags -
ActiveCampaign Postmark for WordPress 50K+ installs · 4.5★ · 2 shared tags C -
SAR Friendly SMTP 2K+ installs · 4.5★ · 2 shared tags A -
Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WP Updates Notifier into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-updates-notifier" width="480" height="300" style="border:0" loading="lazy" title="WP Updates Notifier — Plugin Pulse"></iframe> WP Updates Notifier: 20K+ active installs, 4.2★ (35 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-updates-notifier
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.