OOW Custom Menu Shortcode
by David OOWPRESS · Admin & Utilities
Also makes 1 other plugin · 110+ installs across the portfolio →
Effortlessly display and customize WordPress menus with a flexible shortcode, allowing custom CSS styling, 10 predefined themes, real-time preview.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
70+
≈73 estimated
Momentum
+26%
downloads vs prior 30d
Biggest opportunity: “custom menu shortcode”, “menu customization” and “menu themes” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →3.1%
of downloads still active
At least 70 of 2.3K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,186 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 557 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: Last updated 557 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom menu shortcode your tag | Not in the top 24 | ||
| menu customization your tag | Not in the top 24 | ||
| menu themes your tag | Not in the top 24 | ||
| navigation menu your tag | Not in the top 24 | ||
| page builder integration your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “custom menu shortcode”, “menu customization” and “menu themes” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 17 Oct 2024 · 744 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 281 · peaks are release surges
Directory rank
Ranked about #18,200 to #19,000, alongside the other plugins at 70+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.5y ago
latest release · v1.7 · 22 Apr 2025
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 30% of the way through.
At the current install trend, crossing 80+ in roughly 195 days.
Install history since 16 Oct 2024
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Effortlessly display and customize WordPress menus with a flexible shortcode, allowing custom CSS styling,..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Elementor, Gutenberg, Divi, WPML and 1 more.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 3,077 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("menu customization", "menu themes", "Navigation Menu" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-13 60+ → 70+ up after 3 days in tier
- 2026-07-10 70+ → 60+ down after 14 days in tier
- 2026-06-26 60+ → 70+ up after 1 days in tier
- 2026-06-25 70+ → 60+ down after 23 days in tier
- 2026-06-02 60+ → 70+ up after 1 days in tier
- 2026-06-01 70+ → 60+ down after 4 days in tier
- 2026-05-28 60+ → 70+ up after 98 days in tier
- 2026-02-19 50+ → 60+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ installs · 4.9★ · 1 shared tag A -
Clever Mega Menu for Elementor 1K+ installs · 3.2★ · 1 shared tag F -
WP Menu Custom Fields 600+ installs · 4.0★ · 1 shared tag D -
IntelliWidget Per Page Custom Menus and Dynamic Content 600+ installs · 4.4★ · 1 shared tag D -
Mobile Menu Builder for WordPress 500+ installs · 4.4★ · 1 shared tag D -
Multilevel Navigation Menu 400+ installs · 4.1★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for OOW Custom Menu Shortcode into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/oowcode-custom-menu-shortcode" width="480" height="300" style="border:0" loading="lazy" title="OOW Custom Menu Shortcode — Plugin Pulse"></iframe> OOW Custom Menu Shortcode: 70+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/oowcode-custom-menu-shortcode
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