Optin Forms – Simple List Building Plugin for WordPress

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

1. ★★★★★ cabel983

   7.0y ago

   Love this plugin, but is there a way to make more than one form at a time? If so how??

   Read on wp.org ↗
2. ★★★★★ Traprock

   7.3y ago

   I needed help and the support I received was unbelievable! Thank you!

   Read on wp.org ↗
3. ★★★★★ DarkDjadai

   7.6y ago

   ваш сайт не работает, выдаёт ошибку 404 по ссылке в плагине. и https у вас кончился!

   Read on wp.org ↗
4. ★★★★★ wol

   8.6y ago

   Great plugin, no problem so far. No impact on speed. Thank you very much.

   Read on wp.org ↗
5. ★★★★★ miraclesings

   8.9y ago

   The form looks great on the backend and the frontend. However, the plug-in simply does not perform well consistently. One address will be accepted, but the second one will not. The third email address may or may not be accepted, then the fourth one will not. There is a very long forum with similar complaints. The only solutions given were the disable-everything-else-on-your-website-then-create-a-new-event-on-getresponse/mailchimp-and-if-that-does-not-work-then-it’s-them-and-not-us kind of response.

   Read on wp.org ↗
6. ★★★★★ Max

   9.0y ago

   Thank you guys for this plugin. Please, keep updating it…

   Read on wp.org ↗
7. ★★★★★ huustcom

   9.4y ago

   Please add Sendy Support, pluging great but we are using sendy

   Read on wp.org ↗
8. ★★★★★ gurpreetgill

   9.5y ago

   This plugin was working great and then it suddenly stopped working. I have a “cannot fetch signup form” error when trying to add in new optin subscribers. I’ve deactivated, and re-activated the plugin — same issue. I’ve deleted and re-installed the plugin — still the same issue. Please advise.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.3.7.1 Security fixes 1.3.7.1
2. — Version 1.3.7 Security fixes 1.3.7
3. — Version 1.3.6 Minor fixes 1.3.6
4. — Version 1.3.5 Minor fixes 1.3.5
5. — Version 1.3.4 Changed tabcontent JS plugin with a custom approach 1.3.4
6. — Version 1.3.3 Security fixes 1.3.3

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.4 Optin Forms <= 1.3.6 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2023-12-06 CVE-2023-49841 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.3.6 Patched in 1.3.7
2. Medium · 4.4 Optin Forms <= 1.3.2 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2023-04-06 CVE-2023-29434 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.3.2 Patched in 1.3.3

Automated install-time checks, tested on PHP 8.1.12 · WP 6.5.2

Translated into 67 languages, 2 at 90% or more

Plus 43 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-15 3K+ → 2K+ down after 1 days in tier
2. 2026-08-14 2K+ → 3K+ up after 20 days in tier
3. 2026-07-25 3K+ → 2K+ down after 378 days in tier
4. 2025-07-12 4K+ → 3K+ down after 333 days in tier
5. 2024-08-13 5K+ → 4K+ down after 222 days in tier
6. 2024-01-04 6K+ → 5K+ down after 176 days in tier
7. 2023-07-12 7K+ → 6K+ down after 152 days in tier
8. 2023-02-10 8K+ → 7K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• MailerLite – Signup forms (official) 100K+ installs · 3.2★ · 1 shared tag B
• Connect Contact Form 7 to Mailchimp, Brevo, MailerLite & Klaviyo 40K+ installs · 4.2★ · 1 shared tag A
• MailerLite – WooCommerce integration 30K+ installs · 3.0★ · 1 shared tag B
• Contact Form 7 Connector 5K+ installs · 4.1★ · 1 shared tag C
• GetResponse Official 4K+ installs · 4.0★ · 1 shared tag B
• Featured Image in RSS Feed by MailerLite 1K+ installs · 4.0★ · 1 shared tag C

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Drop a live Pulse card for Optin Forms – Simple List Building Plugin for WordPress into a readme, a review or a deck. It updates itself.

Optin Forms – Simple List Building Plugin for WordPress: 2K+ active installs, 4.6★ (72 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/optin-forms