Page as 404

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

1. ★★★★★ haio11

   3mo ago

   Easy to use!I can’t recommend it highly enough.

   Read on wp.org ↗
2. ★★★★★ erolsk8

   8mo ago

   It does exactly what it says and covers all best practices (sitemap, robots, etc.). Code looks solid and trustworthy. Should be part of WordPress.

   Read on wp.org ↗
3. ★★★★★ Dmitry Mayorov

   8mo ago

   It is very rare to see a plugin that solves a common problem in a native WordPress way. I like how Page as 404 doesn’t overload the dashboard with custom branding, upsell popups, or unnecessary UI. It just solves a very common problem. This should be a core feature.

   Read on wp.org ↗
4. ★★★★★ Brian Fischer

   9mo ago

   Something so simple that’s often overlooked. Much easier than having to modify the theme. It’s also nice that if you’re logged it, you can edit the page directly.

   Read on wp.org ↗
5. ★★★★★ Nate Allen

   9mo ago

   I love that it’s lightweight, core-friendly, and works seamlessly with the block editor. Being able to design a custom 404 page using blocks in the editor is incredibly useful.

   Read on wp.org ↗

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-07-11 — → 10+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Smart Custom 404 Error Page 100K+ installs · 4.9★ · 5 shared tags A
• Easy Custom 404 Page — installs · 3.6★ · 4 shared tags C
• Colorlib 404 Customizer 5K+ installs · 4.5★ · 3 shared tags A
• SEO 404 Redirect Manager – 404 pages redirect to homepage — installs · 3.6★ · 3 shared tags C
• Redirect 404 Error Page to Homepage or Custom Page with Logs 10K+ installs · 4.7★ · 2 shared tags C
• Custom 404 Pro 7K+ installs · 4.1★ · 2 shared tags B

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Drop a live Pulse card for Page as 404 into a readme, a review or a deck. It updates itself.

Page as 404: 10+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/page-as-404