Colorlib 404 Customizer
by colorlibplugins · Uncategorized
Also makes 10 other plugins · 406.1K+ installs across the portfolio →
Replace your theme's plain 404 page with one of 20 ready-made designs, edited live in the Customizer. No code, no page builder.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
5K+
≈5.7K estimated
Momentum
+61%
downloads vs prior 30d
Biggest opportunity: Swap “error page” for “webfonts”. “error page” isn't earning its slot: you're not in the first 24 results for its own search. “webfonts” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 58 average across 25,763 Uncategorized plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 5K of 222.1K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 34 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 51 reviews, smoothed to 4.40★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
+0.1
Velocity
places per keyword, 28d
31%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| not found | #3 | #4 | 0 |
| custom 404 your tag | #7 | #11 | down 1 |
| page not found your tag | #7 | #8 | down 1 |
| 404 page your tag | #8 | #9 | 0 |
| webfonts | #5 | #3 | down 1 |
| 404 error your tag | #9 | #12 | up 2 |
| live customizer | #3 | #3 | 0 |
| edited | #9 | #10 | up 3 |
| error 404 | #7 | #8 | 0 |
| webfont | #7 | #6 | down 1 |
| customizer | #13 | #13 | 0 |
| theme customizer | #10 | #10 | 0 |
| google webfonts | #12 | #11 | down 1 |
| scraper | #12 | #12 | 0 |
| wordpress customizer | #8 | #8 | 0 |
| plain | #21 | #18 | up 2 |
| custom 404 page | #9 | #14 | 0 |
| 404 redirect | #16 | #20 | down 1 |
| redirect 404 | #17 | #17 | down 2 |
| page 404 | #10 | #11 | down 1 |
| error page your tag | Not in the top 24 | ||
70 searches this plugin appeared in over the last 90 days, 20 listed. 44 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “error page” for “webfonts”. “error page” isn't earning its slot: you're not in the first 24 results for its own search. “webfonts” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
1mo ago
latest release · v1.1.1 · 29 Sep 2026
20
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 70% of the way through.
Install history since 8 Jun 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Kleines_Erdmaennchen1.0y ago
Einfach zu installieren, zu bearbeiten und einfach zu verwenden
Read on wp.org ↗ - ★★★★★ gruetten1.4y ago
nice, quickly, very good
Read on wp.org ↗ - ★★★★★ PBnWhine2.0y ago
Works exactly as promised. I’m very happy.
Read on wp.org ↗ - ★★★★★ marciadotcom2.4y ago
Works how I wanted it to. I wish there were more options for customization templates/fonts, but otherwise works well.
Read on wp.org ↗ - ★★★★★ hooligan11053.0y ago
Простой в использовании и понятный
Read on wp.org ↗ - ★★★★★ gverhaeg3.3y ago
génial
Read on wp.org ↗ - ★★★★★ websitetalkingheads3.5y ago
No idea what this plugin does but they keep spamming me to review. So I am going to assume it is a garbage plugin that does nothing but spam.
Read on wp.org ↗ - ★★★★★ blueseabeachresort4.0y ago
The best
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.98 Fixed: Textdomain fix for wordpress 6.8+ 1.0.98
- — Version 1.0.97 Fixed: Missing callback method PHP error. ( https://github.com/ColorlibHQ/colorlib-404-customizer/issues/28 ) 1.0.97
- — Version 1.0.96 Changed: Code Indenting 1.0.96
- — Version 1.0.95 Changed: Modified deprecated jQuery functions. Fixed: Alignment problem on template 1 ( https://github.com/ColorlibHQ/colorlib-404-customizer/issues/27 ) 1.0.95
- — Version 1.0.94 Improved code 1.0.94
- — Version 1.0.93 Improved escaping 1.0.93
Languages
via translate.wordpress.orgTranslated into 2 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Replace your theme's plain 404 page with one of 20 ready-made designs, edited live in the Customizer. No co..."
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 13 of 13 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Instagram, Facebook, YouTube, Pinterest.
- ✓ Headings and lists 5 headings and 2 lists.
- ✓ Enough to quote 2,670 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("404 error", "custom 404", "error page", "page not found" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-14 6K+ → 5K+ down after 234 days in tier
- 2025-11-22 7K+ → 6K+ down after 1 days in tier
- 2025-11-21 6K+ → 7K+ up after 2 days in tier
- 2025-11-19 7K+ → 6K+ down after 334 days in tier
- 2024-12-20 8K+ → 7K+ down after 7 days in tier
- 2024-12-13 7K+ → 8K+ up after 1 days in tier
- 2024-12-12 8K+ → 7K+ down after 236 days in tier
- 2024-04-20 9K+ → 8K+ down after 348 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Smart Custom 404 Error Page 100K+ installs · 4.9★ · 3 shared tags A -
Page as 404 30+ installs · 4.2★ · 3 shared tags A -
Redirect 404 Error Page to Homepage or Custom Page with Logs 10K+ installs · 4.7★ · 2 shared tags C -
Custom 404 Pro 7K+ installs · 4.1★ · 2 shared tags A -
Redirect 404 to Home Page – Custom URL 4K+ installs · 4.1★ · 2 shared tags B - 4 404 Redirect 200+ installs · 3.9★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Colorlib 404 Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/colorlib-404-customizer" width="480" height="300" style="border:0" loading="lazy" title="Colorlib 404 Customizer — Plugin Pulse"></iframe> Colorlib 404 Customizer: 5K+ active installs, 4.7★ (51 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/colorlib-404-customizer
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