Plaintext for the Newsletter plugin
by franciscus · Email & Marketing
Also makes 1 other plugin · 70+ installs across the portfolio →
Plain text generator for The Newsletter Plugin
83 health vs 63 average across 1,298 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-06 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
92
now · peak 192
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 70+ in roughly 1315 days.
Install history · since 2022-08-16 · 1,383 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-09 70+ → 60+ down after 7 days in tier
- 2026-06-02 60+ → 70+ up after 130 days in tier
- 2026-01-23 70+ → 60+ down after 3 days in tier
- 2026-01-20 60+ → 70+ up after 5 days in tier
- 2026-01-15 70+ → 60+ down after 1 days in tier
- 2026-01-14 60+ → 70+ up after 1 days in tier
- 2026-01-13 70+ → 60+ down after 5 days in tier
- 2026-01-08 60+ → 70+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Superfast Mailgun for the Newsletter plugin 10+ installs · 3.6★ · 2 shared tags B -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 1 shared tag A -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 1 shared tag A -
Brevo – Email, SMS, Web Push, Chat, and more. 100K+ installs · 4.1★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Plaintext for the Newsletter plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/plaintext-newsletter" width="480" height="300" style="border:0" loading="lazy" title="Plaintext for the Newsletter plugin — Plugin Pulse"></iframe> Plaintext for the Newsletter plugin: 60+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/plaintext-newsletter