Customs – EU Import Duty for WooCommerce
by WPPoland (Mariusz Szatkowski) · eCommerce
Also makes 29 other plugins · 130+ installs across the portfolio →
Estimate and add the EU flat import duty as a clear checkout line for parcels shipped into the EU from outside it. WooCommerce ready.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
10+
≈17 estimated
Momentum
+43%
downloads vs prior 30d
Biggest opportunity: “checkout”, “customs” and “eu” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
83 health vs 71 average across 9,746 eCommerce plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 10 of 1.1K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,141 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 24 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated today
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
+0.6
Velocity
places per keyword, 8d
20%
Breadth
of keywords climbing, 8d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| import duty your tag | #1 | #4 | 0 |
| customs duty | #1 | #3 | 0 |
| duty | #3 | #10 | 0 |
| eu import | #23 | #24 | 0 |
| checkout your tag | Not in the top 24 | ||
| customs your tag | Not in the top 24 | ||
| eu your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
17 searches this plugin appeared in over the last 90 days, 4 listed. 13 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “checkout”, “customs” and “eu” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “customs duty” and “duty”. #1 and #3 without listing them. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 7 Jul 2026 · 116 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 331 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
24
releases in the last 12 months
today
latest release · v1.2.0 · 31 Oct 2026
24
tagged releases on record
Recent releases
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 8 Jul 2026
Languages
via translate.wordpress.orgTranslated into 5 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Estimate and add the EU flat import duty as a clear checkout line for parcels shipped into the EU from outs..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 4,491 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Brazilian Market on WooCommerce 60K+ installs · 4.8★ · 2 shared tags C -
reCAPTCHA for WooCommerce 40K+ installs · 4.5★ · 2 shared tags A -
Fluid Checkout for WooCommerce – Lite 20K+ installs · 4.9★ · 2 shared tags A -
Amazon Pay for WooCommerce 10K+ installs · 2.9★ · 2 shared tags B -
One Stop Shop for WooCommerce 10K+ installs · 4.2★ · 2 shared tags A -
Kustom Checkout for WooCommerce 10K+ installs · 3.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Customs – EU Import Duty for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/plogins-customs" width="480" height="300" style="border:0" loading="lazy" title="Customs – EU Import Duty for WooCommerce — Plugin Pulse"></iframe> Customs – EU Import Duty for WooCommerce: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/plogins-customs
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