Plugin Load Filter
by enomoto celtislab · Performance
Also makes 11 other plugins · 8K+ installs across the portfolio →
Dynamically activate the selected plugins for each page. Response will be faster by filtering plugins.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
7K+
≈7.6K estimated
Momentum
+1%
downloads vs prior 30d
Biggest opportunity: Add “load”, “page load” and “response” to your wp.org tags. You rank #7, #14 and #14 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
84 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 7K of 193K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,099 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 194 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 7.0.8, the current branch or newer
4.8★ over 52 reviews, smoothed to 4.46★
4 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
9%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| locale switching your tag | #1 | #1 | 0 |
| dynamic deactivate plugins your tag | #3 | #4 | down 1 |
| load | #7 | #7 | down 2 |
| filter | #12 | #13 | up 1 |
| plugin filtering | #5 | #7 | — |
| response | #14 | #18 | up 1 |
| plugin filter | #8 | #11 | down 2 |
| activate | #20 | #20 | down 8 |
| page load | #14 | #16 | down 1 |
| deactivate plugin | #9 | #10 | 0 |
| locale | #11 | #9 | up 1 |
| deactivate | #11 | #13 | down 3 |
| load more | #15 | #17 | down 2 |
| load page | #15 | #16 | down 1 |
| dynamic filter | #17 | #16 | up 1 |
| switching | #21 | #22 | down 6 |
| wordpress load more | #24 | #23 | down 2 |
| post filter | #24 | #21 | 0 |
| disable plugins your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
84 searches this plugin appeared in over the last 90 days, 18 listed. 66 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “load”, “page load” and “response” to your wp.org tags. You rank #7, #14 and #14 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 8.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
6mo ago
latest release · v4.4.1 · 20 Apr 2026
18
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 43% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 62% of the way through.
Install history since 30 Sep 2017
Recent reviews
All reviews on wp.org ↗- ★★★★★ opicron2.3y ago
Though I’d like a revamp of the UI the result of filtering our REST-API and REST-API WC plugins makes a TON of difference. We went from updating 3000+ products in 60mins to updating them in 15mins. Awesome! Well worth the purchase. This topic was modified 2 years ago by opicron.
Read on wp.org ↗ - ★★★★★ dolceremy2.7y ago
with this fantastic plugin I accelerated my site 1000% by avoiding loading all the plugins in my collection every time, but loading them only in the right place!
Read on wp.org ↗ - ★★★★★ mauri012.9y ago
Thank YOU!
Read on wp.org ↗ - ★★★★★ balvan643.0y ago
A powerful important tool for optimization
Read on wp.org ↗ - ★★★★★ crisicon3.3y ago
This is a great plugin and I see two main uses for it:1. solve problems with some plugins that affect functionality but are needed on specific pages or in some popups2. improve pagespeed results by only allowing badly written code only where it is needed (e.g. Stripe integrations)Great work and brilliant idea.Thank you!
Read on wp.org ↗ - ★★★★★ ziegel3.6y ago
Plugin works, as expected.
Read on wp.org ↗ - ★★★★★ moeedev3.6y ago
This is the most important plugin in the WordPress directory, it’s perfect and it does what it needs to do. People who dont know how to use are just dumb.
Read on wp.org ↗ - ★★★★★ rmizrah13.8y ago
great plugin. Thank you (:
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.4.1 2026-4-20 Fixed PHP warning 4.4.1
- — Version 4.4.0 2026-3-30 WP7.0 support Added option Custom Post Types for Applying Single Post Plugin Filters changed Ajax acceleration filter – Limited to development (WP_DEVELOPMENT_MODE) Removed the explicit call to load_plugin_text 4.4.0
- — Version 4.3.1 2026-2-19 WP6.9 support Fixed issue with URL home page detection 4.3.1
- — Version 4.3.0 2025-4-21 WP6.8 support Added IFRAME_REQUEST check to prevent JS errors from occurring when retrieving user information in iframe of Customizer. Changed plf_option, plf_queryvars options autoload ‘no’ Changed Requires WP 4.3.0
- — Version 4.2.0 2024-11-12 tested WP6.7 Adjusted timing $current_user setting when calling wp_get_current_user is after setup_theme action. Added filter hook plf_singler_custom_url_to_postid for when post ID cannot be detected from the 4.2.0
- — Version 4.1.1 2024-4-8 Fixed PHP warning 4.1.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 5 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Jetpack.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 840 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 4 tags appear in the text ("Disable Plugins", "dynamic deactivate plugins", "Locale switching" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-16 8K+ → 7K+ down after 1 days in tier
- 2026-06-15 7K+ → 8K+ up after 1 days in tier
- 2026-06-14 8K+ → 7K+ down after 5 days in tier
- 2026-06-09 7K+ → 8K+ up after 1 days in tier
- 2026-06-08 8K+ → 7K+ down after 331 days in tier
- 2025-07-12 9K+ → 8K+ down after 1 days in tier
- 2025-07-11 8K+ → 9K+ up after 2 days in tier
- 2025-07-09 9K+ → 8K+ down after 388 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Plugin Manager – Deactivate plugins per page 3K+ installs · 4.2★ · 2 shared tags A -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag B -
WP Super Cache 1M+ installs · 4.3★ · 1 shared tag A -
Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ installs · 4.1★ · 1 shared tag A -
WP Fastest Cache – WordPress Cache Plugin 1M+ installs · 4.9★ · 1 shared tag A -
ManageWP Worker 1M+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Plugin Load Filter into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/plugin-load-filter" width="480" height="300" style="border:0" loading="lazy" title="Plugin Load Filter — Plugin Pulse"></iframe> Plugin Load Filter: 7K+ active installs, 4.8★ (52 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/plugin-load-filter
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