PrecisionPay Payments for WooCommerce
by daveprecisionpay · eCommerce
Accept online bank payments in your WooCommerce store using PrecisionPay - the firearms friendly payments processor.
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Health
B 82/100
Few reviews
Active installs
20+
≈21 estimated
Momentum
+39%
downloads vs prior 30d
Biggest opportunity: Swap “checkout” for “firearms”. “checkout” isn't earning its slot: you're not in the first 24 results for its own search. “firearms” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 71 average across 9,786 eCommerce plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 20 of 2.7K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,162 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 76 days ago
Tested up to WordPress 7.4, the current branch or newer
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 19d
0%
Breadth
of keywords climbing, 19d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| precisionpay your tag | #1 | #1 | 0 |
| firearms | #5 | #7 | 0 |
| checkout your tag | Not in the top 24 | ||
| ecommerce your tag | Not in the top 24 | ||
| payments your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days, 2 listed. 3 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “checkout” for “firearms”. “checkout” isn't earning its slot: you're not in the first 24 results for its own search. “firearms” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 17 Apr 2024 · 929 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 182 · peaks are release surges
Directory rank
Ranked about #25,400 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
3mo ago
latest release · v4.0.6 · 18 Aug 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 19 days ago and a band this size takes about a year or more to cross, so the real count is still just over 20.
At the current install trend, crossing 30+ in roughly 153 days.
Install history since 16 Apr 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ eward39mo ago
Here is the aggressive email communication I received from Steve, the CEO. Steve: “Thank you for your interest in PrecisionPay.We are focused solely on the outdoor recreation and shooting communities, so unless you plan on creating a new store in those areas, we won’t be able to work with you.All the best,Steve “ Me: “Um… we are a licensed FFL and SOT dealer. 25% of our revenue is in firearms. How are we not eligible?. I’m not impressed so far. Wouldn’t you do some due diligence before declining new business?” Steve: “ Well, I guess that would make sense since I wasn’t trying to impress you. Truth be told, given your reaction to my email, I’m not impressed enough to want to entertain your interest any further. We provide our service to people we know, trust and like. And for those merchants who are new to us, we have to make sure that they can be legitimate partners acting in good faith. This is because there’s always a measure of risk that we undertake when providing payments. You have failed that evaluation.” Me: “Have yourself a nice day, Steve. Best of luck in your business endeavours” Steve: No further response
Read on wp.org ↗ - ★★★★★ exnihiloinc9mo ago
Works like it should!
Read on wp.org ↗ - ★★★★★ hammertimeguns1.0y ago
<span style=”font-size: inherit;”>Precision Pay has been an absolute game-changer for us. The service is outstanding, the tech is innovative, and the support is unmatched. Steve and his team are obsessed with service — they’re responsive, knowledgeable, and genuinely invested in our success.</span>They’ve also been extremely helpful through some tough times in my business. Instead of acting like just another vendor, they stepped up like a real partner. They helped us navigate challenges, keep things moving, and protect our cash flow when it really mattered.One thing that really sets them apart: Precision Pay understands the 2nd Amendment space. They actually know how to work with gun stores and firearms-related businesses, which is almost impossible to find in payments. But they’re not limited to that — they can help any merchant in any industry.On top of that, we’ve been able to avoid painful high credit card fees by moving customers to Precision Pay ACH. That’s directly improved our bottom line. The setup was smooth, the platform is easy to use, and any time we need help, we’re not stuck in a ticket queue — we get real answers fast.If you’re serious about reducing processing costs and want a team that actually cares about your business, go with Precision Pay.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Accept online bank payments in your WooCommerce store using PrecisionPay - the firearms friendly payments p..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,375 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "ecommerce" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-14 10+ → 20+ up after 44 days in tier
- 2026-08-31 20+ → 10+ down after 73 days in tier
- 2026-06-19 10+ → 20+ up after 2 days in tier
- 2026-06-17 20+ → 10+ down after 7 days in tier
- 2026-06-10 10+ → 20+ up after 53 days in tier
- 2026-04-18 20+ → 10+ down after 79 days in tier
- 2026-01-29 10+ → 20+ up after 1 days in tier
- 2026-01-28 20+ → 10+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 3 shared tags B -
Mollie Payments for WooCommerce 100K+ installs · 3.6★ · 3 shared tags B -
Amazon Pay for WooCommerce 10K+ installs · 2.9★ · 3 shared tags B -
Kustom Checkout for WooCommerce 10K+ installs · 3.7★ · 3 shared tags B -
SumUp Payment Gateway For WooCommerce 10K+ installs · 2.6★ · 3 shared tags B -
PayPal Enterprise Payments (formerly Braintree) for WooCommerce 10K+ installs · 2.9★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for PrecisionPay Payments for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/precisionpay-payments-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="PrecisionPay Payments for WooCommerce — Plugin Pulse"></iframe> PrecisionPay Payments for WooCommerce: 20+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/precisionpay-payments-for-woocommerce
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