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WowStore – Store Builder & Product Blocks for WooCommerce

by WPXPO · eCommerce

Also makes 9 other plugins · 42.9K+ installs across the portfolio →

Build eCommerce sites & boost your earnings with the WooCommerce Builder, WooCommerce Blocks, and more effective features.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 89/100

no flags

Active installs

4K+

≈4.6K estimated

Momentum

-87%

downloads vs prior 30d

Biggest opportunity: Swap “variation swatches”, “woocommerce builder” and “woocommerce blocks” for “product restriction”, “product hover” and “store builder”. “variation swatches” isn't earning its slot: you're not in the first 24 results for its own search. “product restriction” sits at #5 untagged, close enough for a declared tag to move it up. “woocommerce builder” isn't earning its slot: you're not in the first 24 results for its own search. “product hover” sits at #7 untagged, close enough for a declared tag to move it up. “woocommerce blocks” isn't earning its slot: it only gets you to #23. “store builder” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
89 Health · A
Maintenance 100/100
Rating quality 90/100
Support 70/100
Security 90/100

89 health vs 71 average across 9,749 eCommerce plugins

Install conversion

How it's measured →

1.0%

of downloads still active

At least 4K of 419.8K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,142 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 38 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
4.6.1
Last updated
yesterday
Added
2020-04-23 · 6 yrs old
Requires WP
6.8
Tested up to
7.1.4
Requires PHP
7.4

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 1 day ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 89/100

4.6★ over 113 reviews, smoothed to 4.45★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 100/100

1 of 1 support threads resolved in the last 2 months

Daily downloads

Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive

-87% vs prior 30d
18231 Oct 2026

30-day downloads

Rolling 30-day volume · peak 14.3K · peaks are release surges

5.7K31 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

WowStore · #3535youShopEngine · #457Storzen · #58606YITH WooCommerce Wis · #142

Rating trend

Star average over time · dips mark rough releases

4.631 Oct 2026

Health trend

Composite health score, snapshotted daily

8931 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.4K31 Oct 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

38

releases in the last 12 months

yesterday

latest release · v4.6.1 · 30 Oct 2026

191

tagged releases on record

Recent releases

4.6.1 · 30 Oct 20264.6.0 · 22 Oct 20264.5.8 · 6 Oct 20264.5.7 · 18 Sep 20264.5.6 · 9 Sep 20264.5.5 · 30 Aug 20264.5.4 · 27 Aug 20264.5.3 · 25 Aug 20264.5.2 · 11 Aug 20264.5.1 · 3 Aug 20264.5.0 · 28 Jul 20264.4.24 · 7 Jul 20264.4.23 · 2 Jul 20264.4.22 · 18 Jun 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v4.4 69%
v4.3 12%
v4.2 9.3%
Older / other versions 9.7%

Estimated active installs

The public count shows “4K+”. Our estimate pins where the real number sits.

tracked estimate
4K–5K ≈4.6K

Crossed into this band 7 months ago; the previous band took 19 months to cross, which places it about 62% of the way through.

Install history since 20 Oct 2020

4K31 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ noktall
    4mo ago

    Great power plugin, great support, seamless compatibility. Shahriar from the support team is a wonderful person and provides excellent support.

    Read on wp.org ↗
  2. ★★★★★ fermehospitalet
    4mo ago

    I particularly appreciated the competence and kindness of Shahriar, Technical Support Engineer, for his help and assistance. Philippe.

    Read on wp.org ↗
  3. ★★★★★ Hussain Alhassan
    5mo ago

    WowStore is a powerful and user-friendly plugin for building WooCommerce stores with Gutenberg. It offers a wide range of product blocks and customization options that helped me create a clean and attractive store quickly, especially with the Astra theme. The support team is responsive and helpful too. That said, I noticed a small glitch with product image previews on the second page of pagination, which can be a bit distracting. Also, the plugin could improve compatibility with non-English language translations to better support multilingual sites. Overall, WowStore is a solid choice for store building and continues to improve. I’m optimistic these issues will be addressed soon.

    Read on wp.org ↗
  4. ★★★★★ R2Dee
    5mo ago

    We spent a long time looking for a WooCommerce plugin that would let us easily (!) customize those boring WooCommerce pages. Lo and behold, it exists. And it comes with some great features, too. But no, that’s not all. The support is also top-notch—fast and knowledgeable. Wow. A name that really makes all the difference. Keep up the great work.

    Read on wp.org ↗
  5. ★★★★★ digitalagencyone
    5mo ago

    WowStore is an amazing WooCommerce builder plugin! It makes creating beautiful and conversion-focused online stores so much easier. The templates, customization options, and user-friendly interface are excellent. Everything works smoothly and the plugin keeps improving with every update. The support team deserves special praise for their professionalism and fast assistance. Truly one of the best WooCommerce solutions available!

    Read on wp.org ↗
  6. ★★★★★ docmartinhk
    5mo ago

    I’m new to this plugin – as I work on a 2nd Woocommerce store, try for some better layouts and functionality.Firstly: it seems an excellent plugin, can do lots; I’ve tried 2 or 3 others that are well known, seem highly rated, but less functionality especially before start paying [alas, I make barely any sales].I did get confused, however; and had prompt, very good responses from Shahriar and Owadud.Initially not five stars here, though, as I got rather muddled with the how-to info.For instance, a “tutorial” video is more a product promo. Some instructions include things like how to add plugins, when I wanted info on actually using the plugin.Then, I especially got confused in using a template for shop/home pages. While publishing these does result in website pages that can be viewed, it does not create Pages as WordPress sees them.Trying to change links to homepage, to make it a WordPress Page I created, had no effect: still seeing the page as per wowstore template. Switching the template to “draft” reversed this; so I could again see the Page as listed by WordPress [I learned this by trying; the info is rather tucked away within a video].There’s more to do with instructions; like simplifying; also making it easier to view the templates [as with lightbox??]And then: well then there are umpteen possibilities for how to change and enhance a Woocommerce store, with Wowstore and its multiple templates, blocks, settings and more.For myself, just baby steps: I like having the filters for potential customers to use, so they could readily view grids of products selected by specific categories, or product tags.I have drafted some notes on using wowstore; will perhaps revised and add to these over time.And I realise I should do more with the related PostX plugin – been using this for a while, realise I’ve only scratched the surface re possibilities. This topic was modified 1 month, 2 weeks ago by docmartinhk.

    Read on wp.org ↗
  7. ★★★★★ classician1
    5mo ago

    I have dealt with WowStore, their products are very smooth and easy to use, clean and neat UI/UX.

    Read on wp.org ↗
  8. ★★★★★ Developer
    6mo ago

    I now regularly build my WooCommerce websites using this plugin. It makes my life so much easier. Its inbuilt ecommerce page builder is really helpful.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 4.4.24 Fix: Loop off now works correctly for self hosted videos Fix: Start and End time now works correctly for self hosted videos New: Brand option in all grid block New: Brand and Category option in List Block 4.4.24
  2. — Version 4.4.23 Fix: Performance Imroved 4.4.23
  3. — Version 4.4.22 Fix: Dashboard banner system updated 4.4.22
  4. — Version 4.4.21 Fix: changelog structure updated 4.4.21
  5. — Version 4.4.20 Fix: Security hardening for REST API setup actions Fix: Setup Wizard plugin installation permission validation 4.4.20
  6. — Version 4.4.19 Fix: Setup wizard improved Fix: Product grid filter issue 4.4.19

Security history

via Wordfence Intelligence

All 7 disclosed vulnerabilities are patched in the current version (4.6.1). Sites still on an older version should update.

  1. 2026-07-28 CVE-2026-17161 Improper Neutralization of Input During Web Page Generation Affects <= 4.4.24 Patched in 4.5.0
  2. 2026-07-28 CVE-2026-17162 Improper Neutralization of Input During Web Page Generation Affects <= 4.4.24 Patched in 4.5.0
  3. 2026-03-16 CVE-2026-2579 Improper Neutralization of Special Elements used in an SQL Command Affects <= 4.4.3 Patched in 4.4.4
  4. 2025-04-16 CVE-2025-39571 Missing Authorization Affects <= 4.2.4 Patched in 4.2.5
  5. 2024-01-30 CVE-2024-23512 Deserialization of Untrusted Data Affects <= 3.1.4 Patched in 3.1.5
  6. 2023-10-06 CVE-2023-45271 Missing Authorization Affects <= 2.7.8 Patched in 3.0.0
  7. 2022-05-22 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.5 Patched in 2.2.6

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

✓ Low memory footprint
✓ Low page-speed impact
✕ Runs on latest PHP + WP
✕ No PHP errors
✓ No JS errors
✕ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✓ Frequently updated

Languages

via translate.wordpress.org

Translated into 7 languages, 0 at 90% or more

Italian 45%
Chinese (China) 36%
Dutch 20%
Russian 20%
Ukrainian 19%
Spanish (Spain) 5%
Persian 2%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

7 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Build eCommerce sites & boost your earnings with the WooCommerce Builder, WooCommerce Blocks, and more effe..."
  • ✓ Has a FAQ 4 questions in the FAQ.
  • ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions WooCommerce, Gutenberg, Facebook, YouTube and 4 more.
  • ✓ Headings and lists 11 headings and 3 lists.
  • ✓ Enough to quote 14,916 characters of description.
  • ✓ Tags match the text 3 of 5 tags appear in the text; "woocommerce compare", "woocommerce wishlist" do not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-03-29 5K+ → 4K+ down after 570 days in tier
  2. 2024-09-05 4K+ → 5K+ up after 217 days in tier
  3. 2024-02-01 3K+ → 4K+ up after 2 days in tier
  4. 2024-01-30 4K+ → 3K+ down after 6 days in tier
  5. 2024-01-24 3K+ → 4K+ up after 8 days in tier
  6. 2024-01-16 4K+ → 3K+ down after 1 days in tier
  7. 2024-01-15 3K+ → 4K+ up after 1 days in tier
  8. 2024-01-14 4K+ → 3K+ down after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for WowStore – Store Builder & Product Blocks for WooCommerce into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/product-blocks" width="480" height="300" style="border:0" loading="lazy" title="WowStore – Store Builder & Product Blocks for WooCommerce — Plugin Pulse"></iframe>
Preview card ↗

WowStore – Store Builder & Product Blocks for WooCommerce: 4K+ active installs, 4.6★ (113 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/product-blocks

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