WowStore – Store Builder & Product Blocks for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ noktall

   2mo ago

   Great power plugin, great support, seamless compatibility. Shahriar from the support team is a wonderful person and provides excellent support.

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2. ★★★★★ fermehospitalet

   2mo ago

   I particularly appreciated the competence and kindness of Shahriar, Technical Support Engineer, for his help and assistance. Philippe.

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3. ★★★★★ Hussain Alhassan

   3mo ago

   WowStore is a powerful and user-friendly plugin for building WooCommerce stores with Gutenberg. It offers a wide range of product blocks and customization options that helped me create a clean and attractive store quickly, especially with the Astra theme. The support team is responsive and helpful too. That said, I noticed a small glitch with product image previews on the second page of pagination, which can be a bit distracting. Also, the plugin could improve compatibility with non-English language translations to better support multilingual sites. Overall, WowStore is a solid choice for store building and continues to improve. I’m optimistic these issues will be addressed soon.

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4. ★★★★★ R2Dee

   3mo ago

   We spent a long time looking for a WooCommerce plugin that would let us easily (!) customize those boring WooCommerce pages. Lo and behold, it exists. And it comes with some great features, too. But no, that’s not all. The support is also top-notch—fast and knowledgeable. Wow. A name that really makes all the difference. Keep up the great work.

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5. ★★★★★ digitalagencyone

   3mo ago

   WowStore is an amazing WooCommerce builder plugin! It makes creating beautiful and conversion-focused online stores so much easier. The templates, customization options, and user-friendly interface are excellent. Everything works smoothly and the plugin keeps improving with every update. The support team deserves special praise for their professionalism and fast assistance. Truly one of the best WooCommerce solutions available!

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6. ★★★★★ docmartinhk

   3mo ago

   I’m new to this plugin – as I work on a 2nd Woocommerce store, try for some better layouts and functionality.Firstly: it seems an excellent plugin, can do lots; I’ve tried 2 or 3 others that are well known, seem highly rated, but less functionality especially before start paying [alas, I make barely any sales].I did get confused, however; and had prompt, very good responses from Shahriar and Owadud.Initially not five stars here, though, as I got rather muddled with the how-to info.For instance, a “tutorial” video is more a product promo. Some instructions include things like how to add plugins, when I wanted info on actually using the plugin.Then, I especially got confused in using a template for shop/home pages. While publishing these does result in website pages that can be viewed, it does not create Pages as WordPress sees them.Trying to change links to homepage, to make it a WordPress Page I created, had no effect: still seeing the page as per wowstore template. Switching the template to “draft” reversed this; so I could again see the Page as listed by WordPress [I learned this by trying; the info is rather tucked away within a video].There’s more to do with instructions; like simplifying; also making it easier to view the templates [as with lightbox??]And then: well then there are umpteen possibilities for how to change and enhance a Woocommerce store, with Wowstore and its multiple templates, blocks, settings and more.For myself, just baby steps: I like having the filters for potential customers to use, so they could readily view grids of products selected by specific categories, or product tags.I have drafted some notes on using wowstore; will perhaps revised and add to these over time.And I realise I should do more with the related PostX plugin – been using this for a while, realise I’ve only scratched the surface re possibilities. This topic was modified 1 month, 2 weeks ago by docmartinhk.

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7. ★★★★★ classician1

   3mo ago

   I have dealt with WowStore, their products are very smooth and easy to use, clean and neat UI/UX.

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8. ★★★★★ Developer

   3mo ago

   I now regularly build my WooCommerce websites using this plugin. It makes my life so much easier. Its inbuilt ecommerce page builder is really helpful.

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Recent releases and news for this plugin

1. — Version 4.4.24 Fix: Loop off now works correctly for self hosted videos Fix: Start and End time now works correctly for self hosted videos New: Brand option in all grid block New: Brand and Category option in List Block 4.4.24
2. — Version 4.4.23 Fix: Performance Imroved 4.4.23
3. — Version 4.4.22 Fix: Dashboard banner system updated 4.4.22
4. — Version 4.4.21 Fix: changelog structure updated 4.4.21
5. — Version 4.4.20 Fix: Security hardening for REST API setup actions Fix: Setup Wizard plugin installation permission validation 4.4.20
6. — Version 4.4.19 Fix: Setup wizard improved Fix: Product grid filter issue 4.4.19

7 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.4 WowStore <= 4.4.24 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'filterMobileText' Block Attribute ↗
   2026-07-28 CVE-2026-17161 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.4.24 Patched in 4.5.0
2. Medium · 6.4 WowStore <= 4.4.24 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'currentPostId' Block Attribute ↗
   2026-07-28 CVE-2026-17162 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 4.4.24 Patched in 4.5.0
3. High · 7.5 WowStore – Store Builder & Product Blocks for WooCommerce <= 4.4.3 - Unauthenticated SQL Injection via 'search' Parameter ↗
   2026-03-16 CVE-2026-2579 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 4.4.3 Patched in 4.4.4
4. Medium · 4.3 WowStore <= 4.2.4 - Missing Authorization ↗
   2025-04-16 CVE-2025-39571 Missing Authorization Affects <= 4.2.4 Patched in 4.2.5
5. Critical · 9.8 ProductX – WooCommerce Builder & Gutenberg WooCommerce Blocks <= 3.1.4 - PHP Object Injection via wopb_wishlist and wopb_compare ↗
   2024-01-30 CVE-2024-23512 Deserialization of Untrusted Data Affects <= 3.1.4 Patched in 3.1.5
6. Medium · 4.3 ProductX – Gutenberg WooCommerce Blocks <= 2.7.8 - Missing Authorization via option_data_save ↗
   2023-10-06 CVE-2023-45271 Missing Authorization Affects <= 2.7.8 Patched in 3.0.0
7. Medium · 6.1 ProductX – Gutenberg WooCommerce Blocks – WooCommerce Builder, Wishlist for WooCommerce, Products Comparison, Quick View, Online Store – All in One Solution <= 2.2.5 - Multiple Cross-Site Scripting ↗
   2022-05-22 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.2.5 Patched in 2.2.6

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 7 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-03-29 5K+ → 4K+ down after 570 days in tier
2. 2024-09-05 4K+ → 5K+ up after 217 days in tier
3. 2024-02-01 3K+ → 4K+ up after 2 days in tier
4. 2024-01-30 4K+ → 3K+ down after 6 days in tier
5. 2024-01-24 3K+ → 4K+ up after 8 days in tier
6. 2024-01-16 4K+ → 3K+ down after 1 days in tier
7. 2024-01-15 3K+ → 4K+ up after 1 days in tier
8. 2024-01-14 4K+ → 3K+ down after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• ShopEngine Elementor WooCommerce Builder Addon – All in One WooCommerce Solution with eCommerce Templates & Woo Widgets 100K+ installs · 4.6★ · 2 shared tags A
• Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 1 shared tag A
• YITH WooCommerce Compare 100K+ installs · 4.0★ · 1 shared tag B
• HUSKY – Products Filter for WooCommerce Professional 80K+ installs · 4.6★ · 1 shared tag A
• ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ installs · 4.4★ · 1 shared tag A
• YITH WooCommerce Ajax Product Filter 70K+ installs · 3.6★ · 1 shared tag B

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WowStore – Store Builder & Product Blocks for WooCommerce: 4K+ active installs, 4.6★ (106 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/product-blocks