Variation Swatches for WooCommerce
by Emran Ahmed · eCommerce
Also makes 5 other plugins · 333.8K+ installs across the portfolio →
Turn dropdowns into color, image, and button swatches for WooCommerce Variable Products. No coding needed.
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Health
A 94/100
no flags
Active installs
300K+
≈390K estimated
Momentum
-10%
downloads vs prior 30d
Biggest opportunity: Support resolution scores 71/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.
94 health vs 71 average across 9,767 eCommerce plugins
Install conversion
How it's measured →3.0%
of downloads still active
At least 300K of 9.9M lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,154 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 926 reviews, smoothed to 4.76★
5 of 5 tags set · short description in place
5 of 7 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
69
Momentum
Gaining ground
+2.5
Velocity
places per keyword, 28d
72%
Breadth
of keywords climbing, 28d
+2.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| variation | #1 | #1 | 0 |
| swatches | #1 | #1 | 0 |
| woocommerce variation swatches your tag | #1 | #1 | 0 |
| woocommerce attributes swatches your tag | #1 | #1 | 0 |
| woocommerce color image button swatches your tag | #1 | #1 | 0 |
| variation swatches for woocommerce your tag | #1 | #1 | 0 |
| variation swatches your tag | #1 | #1 | 0 |
| variations | #1 | #1 | 0 |
| variation images | #1 | #1 | 0 |
| woocommerce swatches | #1 | #1 | 0 |
| image swatches | #1 | #1 | up 1 |
| dropdowns | #2 | #2 | up 2 |
| image variation | #1 | #1 | up 1 |
| product variation image | #1 | #1 | up 1 |
| variation gallery for woocommerce | #1 | #1 | up 1 |
| woocommerce variation image gallery | #1 | #1 | up 1 |
| woocommerce variation gallery | #1 | #1 | up 1 |
| woocommerce attribute swatches | #1 | #1 | 0 |
| product variation swatches | #1 | #1 | 0 |
| variation product swatches | #1 | #1 | — |
582 searches this plugin appeared in over the last 90 days, 20 listed. 477 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “jewelry”, “variable products” and “coding” (#4, #4 and #5 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 310.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
4d ago
latest release · v2.6.2 · 28 Oct 2026
153
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300K+”. Our estimate pins where the real number sits.
Crossed into this band 4.7 years ago; the previous band took 13 months to cross, which places it about 90% of the way through.
Install history since 25 Jul 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Shawn4mo ago
It works well and the support team is very responsive.
Read on wp.org ↗ - ★★★★★ Carlos Hidalgo4mo ago
I really love this plugin—it works perfectly!
Read on wp.org ↗ - ★★★★★ officinadelricamo4mo ago
⭐⭐⭐⭐⭐ Excellent plugin! It does exactly what it promises, is easy to set up, and perfectly meets my WooCommerce needs. What really stands out, though, is the customer support. They are incredibly responsive, knowledgeable, and genuinely helpful. Every time I had a question or needed assistance, they replied quickly with clear and effective solutions. It’s rare to find such attentive and professional support. I highly recommend this plugin to anyone looking for a reliable, well-developed solution backed by an outstanding support team. Great job!
Read on wp.org ↗ - ★★★★★ Enes Kaba - Création de site internet sur-mesure Avignon - SEO - Web4mo ago
I’m leaving this review because the system that lets you click on the “?” icons in the plugin and clearly see what each setting changes, thanks to a GIF showing the result, is simply incredible.
Read on wp.org ↗ - ★★★★★ calzad176mo ago
Gracias me ha sido muy útil, saludos
Read on wp.org ↗ - ★★★★★ muzaffer106mo ago
Friendly to use, excellent performance, fast and good support team!
Read on wp.org ↗ - ★★★★★ tammymoorman6mo ago
Dhul was wonderful to work with, very kind, responsive, and helpful in getting everything up and running. I truly appreciated his support. The plugin works beautifully and has been a great addition to my site. Very happy with the overall experience.
Read on wp.org ↗ - ★★★★★ DesignDNA7mo ago
Support was slow at first as the team were on vacation – But when they were back online they went above and beyond. Well Done team!!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.3.0 Added: WP 7.0+ compatibility. Added: WC 10.8+ compatibility. Added: YITH WooCommerce Waitlist compatibility. Added: filter woo_variation_swatches_add_to_cart_variation_params . Fixed: woo_variation_swatches_total_childre 2.3.0
- — Version 2.2.3 Added: WP 6.9+ and WC 10.5+ compatibility. Fixed: disabled Add to Cart button issue. Updated: archive stock info position. 2.2.3
- — Version 2.2.2 Added: WC 10.3+ compatibility. 2.2.2
- — Version 2.2.1 Added: WP 6.8+ and WC 10.1+ compatibility. Fixed: composite product re-insert label issue. 2.2.1
- — Version 2.2.0 Added: lazy loading on swatch images, to improve page speed. Fixed: broken settings table. 2.2.0
- — Version 2.1.3 Added: WP 6.7+ and WC 9.4+ compatibility. Fixed: JS setting update warning trigger issue. 2.1.3
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.6.2). Sites still on an older version should update.
- Patched Medium · 6.1 Variation Swatches for WooCommerce <= 1.0.61 - Reflected Cross-Site Scripting ↗2019-08-20 CVE-2019-14774 Improper Neutralization of Input During Web Page Generation Affects < 1.0.62 Patched in 1.0.62
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 29 languages, 8 at 90% or more
Plus 5 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Turn dropdowns into color, image, and button swatches for WooCommerce Variable Products. No coding needed."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for stores", "for agencies", "for developers").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 4 more.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 15,375 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("woocommerce attributes swatches", "woocommerce color image button swatches", "woocommerce variation swatches" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-02-23 200K+ → 300K+ up after 399 days in tier
- 2021-01-20 100K+ → 200K+ up after 270 days in tier
- 2020-04-25 80K+ → 100K+ up after 138 days in tier
- 2019-12-09 70K+ → 80K+ up after 27 days in tier
- 2019-11-12 60K+ → 70K+ up after 162 days in tier
- 2019-06-03 50K+ → 60K+ up after 30 days in tier
- 2019-05-04 40K+ → 50K+ up after 72 days in tier
- 2019-02-21 30K+ → 40K+ up after 112 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SparkSwipe Variation Swatches for WooCommerce — installs · 3.6★ · 4 shared tags -
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 3 shared tags A -
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 3 shared tags A -
Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 3 shared tags B -
Variation Swatches for WooCommerce 40+ installs · 4.0★ · 3 shared tags D -
Variation Swatches for WooCommerce 50K+ installs · 3.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woo-variation-swatches" width="480" height="300" style="border:0" loading="lazy" title="Variation Swatches for WooCommerce — Plugin Pulse"></iframe> Variation Swatches for WooCommerce: 300K+ active installs, 4.8★ (926 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/woo-variation-swatches
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