Variation Swatches for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ Shawn

   1mo ago

   It works well and the support team is very responsive.

   Read on wp.org ↗
2. ★★★★★ Carlos Hidalgo

   1mo ago

   I really love this plugin—it works perfectly!

   Read on wp.org ↗
3. ★★★★★ officinadelricamo

   2mo ago

   ⭐⭐⭐⭐⭐ Excellent plugin! It does exactly what it promises, is easy to set up, and perfectly meets my WooCommerce needs. What really stands out, though, is the customer support. They are incredibly responsive, knowledgeable, and genuinely helpful. Every time I had a question or needed assistance, they replied quickly with clear and effective solutions. It’s rare to find such attentive and professional support. I highly recommend this plugin to anyone looking for a reliable, well-developed solution backed by an outstanding support team. Great job!

   Read on wp.org ↗
4. ★★★★★ Enes Kaba - Création de site internet sur-mesure Avignon - SEO - Web

   2mo ago

   I’m leaving this review because the system that lets you click on the “?” icons in the plugin and clearly see what each setting changes, thanks to a GIF showing the result, is simply incredible.

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5. ★★★★★ calzad17

   3mo ago

   Gracias me ha sido muy útil, saludos

   Read on wp.org ↗
6. ★★★★★ muzaffer10

   4mo ago

   Friendly to use, excellent performance, fast and good support team!

   Read on wp.org ↗
7. ★★★★★ tammymoorman

   4mo ago

   Dhul was wonderful to work with, very kind, responsive, and helpful in getting everything up and running. I truly appreciated his support. The plugin works beautifully and has been a great addition to my site. Very happy with the overall experience.

   Read on wp.org ↗
8. ★★★★★ DesignDNA

   5mo ago

   Support was slow at first as the team were on vacation – But when they were back online they went above and beyond. Well Done team!!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.3.0 Added – WP 7.0+ compatibility. Added – WC 10.8+ compatibility. Added – YITH WooCommerce Waitlist compatibility. Added – Filter woo_variation_swatches_add_to_cart_variation_params added. Fixed – woo_variation_swatches_tot 2.3.0
2. — Version 2.2.3 Added – WP 6.9+ compatibility. Added – WC 10.5+ compatibility. Fixed – Disable Add to cart button issue. Updated – Archive Stock Info positioning. 2.2.3
3. — Version 2.2.2 Added: WC 10.3+ compatibility. 2.2.2
4. — Version 2.2.1 Fixed: Composite product re-insert label issue. Added: WP 6.8+ compatibility. Added: WC 10.1+ compatibility. 2.2.1
5. — Version 2.2.0 Fixed: Broken Settings html table. Added: Lazy Loading on swatches images to improve performance. 2.2.0
6. — Version 2.1.3 Fixed: JS Setting update warning trigger issue. Added: WP 6.7+ compatibility. Added: WC 9.4+ compatibility. 2.1.3

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.1 Variation Swatches for WooCommerce <= 1.0.61 - Reflected Cross-Site Scripting ↗
   2019-08-20 CVE-2019-14774 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.0.62 Patched in 1.0.62

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 26 languages, 6 at 90% or more

Plus 2 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 3 shared tags B
• Variation Swatches for WooCommerce 50K+ installs · 3.7★ · 2 shared tags B
• Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A
• Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 2 shared tags A
• Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 2 shared tags B
• Variation Swatches for WooCommerce 40+ installs · 4.0★ · 2 shared tags D

Embed this report card

Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.

Variation Swatches for WooCommerce: 300K+ active installs, 4.8★ (919 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/woo-variation-swatches