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Product Import Export for WooCommerce – Import Export Product CSV Suite

by WebToffee · Content & Feeds

Also makes 19 other plugins · 367.0K+ installs across the portfolio →

Import/export WooCommerce products via CSV with images, reviews, categories & tags. ChatGPT integration auto-generates missing product descriptions.

How scoring works →
89 Health · A
Maintenance 100/100
Rating quality 91/100
Support 70/100

89 health vs 60 average across 779 Content & Feeds plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 91/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+82% vs prior 30d
916Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

44.5K

now · peak 88.0K

44.4K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Product Import Expor · #517 you WP All Import · #1273 WP All Export · #2084 Export All Posts, Pr · #2861

Rating trend

Star average over time · dips mark rough releases

4.6Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

555per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

10

releases in the last 12 months

2mo ago

latest release · v2.6.5

155

tagged releases on record

Recent releases

2.6.5 · 2mo ago2.6.4 · 3mo ago2.6.3 · 4mo ago2.6.2 · 6mo ago2.6.1 · 6mo ago2.6.0 · 7mo ago2.5.9 · 9mo ago2.5.8 · 10mo ago2.5.7 · 10mo ago2.5.6 · 12mo ago2.5.5 · 1.1y ago2.5.4 · 1.2y ago2.5.3 · 1.4y ago2.5.2 · 1.4y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 56% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.6 56%
v2.5 21%
v2.4 9.5%
Older / other versions 13%

Estimated active installs

The public count shows “80K+”. Our estimate pins where the real number sits.

tracked estimate
80K–90K ≈87K

Refined from the date this plugin crossed into its current band.

Install history · since 2017-05-04 · 1,447 observations

80KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
2.6.6
Last updated
15d ago
Added
2016-04-14 · 10 yrs old
Requires WP
3.0
Tested up to
7.0.4
Requires PHP
5.6

Recent reviews

All reviews on wp.org ↗
  1. neeksor
    3mo ago

    I was able to quickly and easily import 90 products from a godaddy store without issue. Thanks for making this available.

    Read on wp.org ↗
  2. chlustanec
    3mo ago

    Useles without paying. Useles without paying. Useles without paying. Useles without paying. Useles without paying.

    Read on wp.org ↗
  3. zahg
    8mo ago

    Works great even with free version.

    Read on wp.org ↗
  4. kavlito
    9mo ago

    I’m migrating from an SQL based platform to Woo, which has the most awkward db ‘piggyback’ design with WP. Utilizing ChatGPT to handle all the mapping and CSV output files, along with WebToffee’s import plugins, I was easily able to migrate! Thanks WebToffee!

    Read on wp.org ↗
  5. humpataa
    9mo ago

    title says it: completely useless, waste of time

    Read on wp.org ↗
  6. augustodc
    9mo ago

    Perfect! no problem at all!

    Read on wp.org ↗
  7. marstarcanada
    9mo ago

    Simple and effective, solves one of Woo’s shortcomings. cheers!

    Read on wp.org ↗
  8. swissschokolade
    10mo ago

    Thank you for this free plugin!

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2026-08-10 Version 2.6.6 [Compatibility] – Tested OK with WordPress 7.0.3 [Compatibility] – Tested OK with WooCommerce 11.0.0 [Translation] – Translation updates. 2.6.6
  2. 2026-06-22 Version 2.6.5 [Compatibility] – Tested OK with WooCommerce 10.8.1 2.6.5
  3. 2026-05-26 Version 2.6.4 [Compatibility] – Tested OK with WordPress 7.0 [Fix] – Vulnerability. Thanks to @nacento for reporting the issue. [Improvement] – Added parent_slug support for product category export/import. See changelog for all versio 2.6.4

Known vulnerabilities

via Wordfence Intelligence

8 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-05-27 CVE-2026-48971 Missing Authorization Affects <= 2.5.6 Patched in 2.5.7
  2. 2025-03-25 CVE-2025-1913 Deserialization of Untrusted Data Affects <= 2.5.0 Patched in 2.5.1
  3. 2025-03-25 CVE-2025-1912 Server-Side Request Forgery (SSRF) Affects <= 2.5.0 Patched in 2.5.1
  4. 2025-03-25 CVE-2025-1911 External Control of File Name or Path Affects <= 2.5.0 Patched in 2.5.1
  5. 2025-03-25 CVE-2025-1769 Improper Limitation of a Pathname to a Restricted Directory ('Path Traversal') Affects <= 2.5.0 Patched in 2.5.1
  6. 2024-03-26 CVE-2024-30231 Unrestricted Upload of File with Dangerous Type Affects <= 2.4.1 Patched in 2.4.2
  7. 2024-01-16 CVE-2024-22152 Unrestricted Upload of File with Dangerous Type Affects <= 2.3.7 Patched in 2.3.8
  8. 2020-03-11 CVE-2020-12074 Missing Authorization Affects < 1.7.5 Patched in 1.7.5

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 11 languages, 0 at 90% or more

Dutch 74%
Dutch (Formal) 74%
Persian 63%
Japanese 42%
Swedish 35%
Italian 31%
Spanish (Spain) 30%
Russian 20%
Greek 5%
German 4%
Danish 3%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-06-05 90K+ → 80K+ down after 1 days in tier
  2. 2026-06-04 80K+ → 90K+ up after 2 days in tier
  3. 2026-06-02 90K+ → 80K+ down after 1 days in tier
  4. 2026-06-01 80K+ → 90K+ up after 5 days in tier
  5. 2026-05-27 90K+ → 80K+ down after 1148 days in tier
  6. 2023-04-05 80K+ → 90K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Drop a live Pulse card for Product Import Export for WooCommerce – Import Export Product CSV Suite into a readme, a review or a deck. It updates itself.

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Preview card ↗

Product Import Export for WooCommerce – Import Export Product CSV Suite: 80K+ active installs, 4.6★ (413 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/product-import-export-for-woo