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Product Import Export for WooCommerce – CSV Product Importer & Exporter

by WebToffee · Content & Feeds

Also makes 19 other plugins · 347K+ installs across the portfolio →

Try it live ↗ wp.org ↗

Import and export WooCommerce products via CSV. Bulk upload products, update stock and prices, and import or export product images.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 89/100

no flags

Active installs

80K+

≈88K estimated

Momentum

-41%

downloads vs prior 30d

Biggest opportunity: Rating quality scores 91/100. Lift the average: resolve the issues driving the low reviews.

See the detail → Get the free audit
How scoring works →
89 Health · A
Maintenance 100/100
Rating quality 91/100
Support 70/100
Security 90/100

89 health vs 64 average across 1,199 Content & Feeds plugins

80K+

Active installs

≈88K estimated

4.5M

Total downloads

since 2016 · 1.8% still active

4.6/5

Rating

413 reviews

-41%

41K

Downloads · 30d

category median +2%

Install conversion

How it's measured →

1.8%

of downloads still active

At least 80K of 4.5M lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 866 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 11 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Ratings · 413 reviews

Read on wp.org ↗
5★
357 4★
16 3★
5 2★
11 1★
24

Details

Version
2.6.8
Last updated
8d ago
Added
2016-04-14 · 10 yrs old
Requires WP
3.0
Tested up to
7.1.4
Requires PHP
5.6
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 8 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 91/100

4.6★ over 413 reviews, weighted for review count to 4.5★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 100/100

1 of 1 support threads resolved in the last 2 months

Daily downloads

Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive

-41% vs prior 30d
9282 Nov 2026

30-day downloads

Rolling 30-day volume · peak 88K · peaks are release surges

41K2 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Product Import Expor · #529youProduct Import Expor · #26851WP All Import · #1285WP All Export · #2084

Rating trend

Star average over time · dips mark rough releases

4.62 Nov 2026

Health trend

Composite health score, snapshotted daily

892 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

5122 Nov 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

11

releases in the last 12 months

8d ago

latest release · v2.6.8 · 26 Oct 2026

158

tagged releases on record

Recent releases

2.6.8 · 26 Oct 20262.6.7 · 2 Sep 20262.6.6 · 10 Aug 20262.6.5 · 22 Jun 20262.6.4 · 26 May 20262.6.3 · 7 May 20262.6.2 · 10 Mar 20262.6.1 · 16 Feb 20262.6.0 · 26 Jan 20262.5.9 · 5 Dec 20252.5.8 · 7 Nov 20252.5.7 · 30 Oct 20252.5.6 · 2 Sep 20252.5.5 · 18 Jul 2025

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 56% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.6 56%
v2.5 21%
v2.4 9.5%
Older / other versions 13%

Estimated active installs

The public count shows “80K+”. Our estimate pins where the real number sits.

tracked estimate
80K–90K ≈88K

Crossed into this band 5 months ago and the previous band took 3.2 years to cross, so the real count is still just under 90K.

Install history since 12 Aug 2021

80K2 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ neeksor
    5mo ago

    I was able to quickly and easily import 90 products from a godaddy store without issue. Thanks for making this available.

    Read on wp.org ↗
  2. ★★★★★ chlustanec
    5mo ago

    Useles without paying. Useles without paying. Useles without paying. Useles without paying. Useles without paying.

    Read on wp.org ↗
  3. ★★★★★ zahg
    10mo ago

    Works great even with free version.

    Read on wp.org ↗
  4. ★★★★★ kavlito
    11mo ago

    I’m migrating from an SQL based platform to Woo, which has the most awkward db ‘piggyback’ design with WP. Utilizing ChatGPT to handle all the mapping and CSV output files, along with WebToffee’s import plugins, I was easily able to migrate! Thanks WebToffee!

    Read on wp.org ↗
  5. ★★★★★ humpataa
    12mo ago

    title says it: completely useless, waste of time

    Read on wp.org ↗
  6. ★★★★★ augustodc
    12mo ago

    Perfect! no problem at all!

    Read on wp.org ↗
  7. ★★★★★ marstarcanada
    12mo ago

    Simple and effective, solves one of Woo’s shortcomings. cheers!

    Read on wp.org ↗
  8. ★★★★★ swissschokolade
    1.0y ago

    Thank you for this free plugin!

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2026-10-26 Version 2.6.8 [Compatibility] – Tested OK with WordPress 7.1.3 [Compatibility] – Tested OK with WooCommerce 11.2.1 [Fix] – Hardened URL-based imports and remote image imports against server-side request forgery (SSRF) via HTTP redirec 2.6.8
  2. 2026-09-02 Version 2.6.7 [Compatibility] – Tested OK with WordPress 7.1 [Compatibility] – Tested OK with WooCommerce 11.0.1 See changelog for all versions 2.6.7
  3. 2026-08-10 Version 2.6.6 [Compatibility] – Tested OK with WordPress 7.0.3 [Compatibility] – Tested OK with WooCommerce 11.0.0 [Translation] – Translation updates. 2.6.6
  4. 2026-06-22 Version 2.6.5 [Compatibility] – Tested OK with WooCommerce 10.8.1 2.6.5
  5. 2026-05-26 Version 2.6.4 [Compatibility] – Tested OK with WordPress 7.0 [Fix] – Vulnerability. Thanks to @nacento for reporting the issue. [Improvement] – Added parent_slug support for product category export/import. See changelog for all versio 2.6.4

Security history

via Wordfence Intelligence

All 8 disclosed vulnerabilities are patched in the current version (2.6.8). Sites still on an older version should update.

  1. Patched Medium · 4.3 Product Import Export for WooCommerce – Import Export Product CSV Suite <= 2.5.6 - Missing Authorization ↗
    2026-05-27 CVE-2026-48971 Missing Authorization Affects <= 2.5.6 Patched in 2.5.7
  2. Patched High · 7.2 Product Import Export for WooCommerce <= 2.5.0 - Authenticated (Admin+) PHP Object Injection via form_data Parameter ↗
    2025-03-25 CVE-2025-1913 Deserialization of Untrusted Data Affects <= 2.5.0 Patched in 2.5.1
  3. Patched High · 7.6 Product Import Export for WooCommerce <= 2.5.0 - Authenticated (Administrator+) Server-Side Request Forgery via validate_file Function ↗
    2025-03-25 CVE-2025-1912 Server-Side Request Forgery Affects <= 2.5.0 Patched in 2.5.1
  4. Patched Low · 2.7 Product Import Export for WooCommerce <= 2.5.0 - Directory Traversal to Authenticated (Administrator+) Limited Arbitrary File Deletion via admin_log_page Function ↗
    2025-03-25 CVE-2025-1911 External Control of File Name or Path Affects <= 2.5.0 Patched in 2.5.1
  5. Patched Medium · 4.9 Product Import Export for WooCommerce <= 2.5.0 - Directory Traversal to Authenticated (Administrator+) Limited Arbitrary File Read via download_file Function ↗
    2025-03-25 CVE-2025-1769 Improper Limitation of a Pathname to a Restricted Directory Affects <= 2.5.0 Patched in 2.5.1
  6. Patched High · 7.2 Product Import Export for WooCommerce <= 2.4.1 - Authenticated(Shop Manager+) Arbitrary File Upload ↗
    2024-03-26 CVE-2024-30231 Unrestricted Upload of File with Dangerous Type Affects <= 2.4.1 Patched in 2.4.2
  7. Patched High · 7.2 Product Import Export for WooCommerce <= 2.3.7 - Authenticated(Shop Manager+) Arbitrary File Upload via upload_import_file ↗
    2024-01-16 CVE-2024-22152 Unrestricted Upload of File with Dangerous Type Affects <= 2.3.7 Patched in 2.3.8
  8. Patched Medium · 4.3 Product Import Export for WooCommerce <= 1.7.4 - Missing Authorization to CSV Import ↗
    2020-03-11 CVE-2020-12074 Missing Authorization Affects < 1.7.5 Patched in 1.7.5

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Languages

via translate.wordpress.org

Translated into 11 languages, 0 at 90% or more

Dutch 74%
Dutch (Formal) 74%
Persian 63%
Japanese 42%
Swedish 35%
Italian 31%
Spanish (Spain) 30%
Russian 20%
Greek 5%
German 4%
Danish 3%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names Product Import Export for WooCommerce when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.

Assistants
ChatGPT, Claude
Topics tracked
Product feeds
Get early access to Premium →

Readme readiness

8 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Import and export WooCommerce products via CSV. Bulk upload products, update stock and prices, and import o..."
  • ✓ Has a FAQ 12 questions in the FAQ.
  • ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
  • ✓ Names who it is for Names its audience or use cases ("use this", "use cases", "ideal for").
  • ✓ Names what it works with Mentions WooCommerce, Yoast, Google Sheets, WPML and 2 more.
  • ✓ Headings and lists 17 headings and 7 lists.
  • ✓ Enough to quote 9,201 characters of description.
  • ✓ Tags match the text All 5 tags appear in the text.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-06-05 90K+ → 80K+ down after 1157 days in tier
  2. 2023-04-05 80K+ → 90K+ up after 477 days in tier
  3. 2021-12-14 70K+ → 80K+ up after 221 days in tier
  4. 2021-05-07 60K+ → 70K+ up after 211 days in tier
  5. 2020-10-08 50K+ → 60K+ up after 143 days in tier
  6. 2020-05-18 40K+ → 50K+ up after 407 days in tier
  7. 2019-04-07 30K+ → 40K+ up after 498 days in tier
  8. 2017-11-25 10K+ → 30K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Product Import Export for WooCommerce – CSV Product Importer & Exporter into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/product-import-export-for-woo" width="480" height="300" style="border:0" loading="lazy" title="Product Import Export for WooCommerce – CSV Product Importer & Exporter — Plugin Pulse"></iframe>
Preview card ↗

Product Import Export for WooCommerce – CSV Product Importer & Exporter: 80K+ active installs, 4.6★ (413 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/product-import-export-for-woo

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