Product Import Export for WooCommerce – CSV Product Importer & Exporter
by WebToffee · Content & Feeds
Also makes 19 other plugins · 346.9K+ installs across the portfolio →
Import and export WooCommerce products via CSV. Bulk upload products, update stock and prices, and import or export product images.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
80K+
≈88K estimated
Momentum
-37%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 91/100. Lift the average: resolve the issues driving the low reviews.
89 health vs 64 average across 1,202 Content & Feeds plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 80K of 4.5M lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 867 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 11 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 30 reviews to 2026-11-02Reviewers say it's an easy, reliable importer and exporter that handles thousands of products, and they like how much the free version does, though one reviewer wants more paid features unlocked and another dislikes the repeated review prompts.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 8 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 414 reviews, weighted for review count to 4.5★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
25%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| product import export | #1 | #1 | 0 |
| product import your tag | #1 | #1 | 0 |
| product export your tag | #1 | #1 | 0 |
| product importer | #1 | #1 | up 1 |
| export product | #1 | #1 | 0 |
| import export | #2 | #2 | down 1 |
| csv import export your tag | #2 | #3 | 0 |
| product export import | #1 | #1 | 0 |
| export products | #1 | #1 | 0 |
| products importer | #1 | #1 | 0 |
| woocommerce csv | #3 | #2 | up 9 |
| woocommerce product import your tag | #4 | #3 | 0 |
| export woocommerce products your tag | #4 | #3 | down 1 |
| import product csv | #2 | #3 | 0 |
| import product | #2 | #4 | down 1 |
| csv export import | #2 | #3 | 0 |
| woocommerce product importer | #2 | #2 | up 1 |
| import affiliate products | #2 | #2 | up 1 |
| exporter | #6 | #3 | 0 |
| product | #8 | #8 | up 1 |
431 searches this plugin appeared in over the last 90 days, 20 listed. 285 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “exporter”, “csv import” and “upload products” (#6, #7 and #10 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 88K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
8d ago
latest release · v2.6.8 · 26 Oct 2026
158
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 56% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago and the previous band took 3.2 years to cross, so the real count is still just under 90K.
Install history since 2 Sep 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ neeksor5mo ago
I was able to quickly and easily import 90 products from a godaddy store without issue. Thanks for making this available.
Read on wp.org ↗ - ★★★★★ chlustanec5mo ago
Useles without paying. Useles without paying. Useles without paying. Useles without paying. Useles without paying.
Read on wp.org ↗ - ★★★★★ zahg10mo ago
Works great even with free version.
Read on wp.org ↗ - ★★★★★ kavlito11mo ago
I’m migrating from an SQL based platform to Woo, which has the most awkward db ‘piggyback’ design with WP. Utilizing ChatGPT to handle all the mapping and CSV output files, along with WebToffee’s import plugins, I was easily able to migrate! Thanks WebToffee!
Read on wp.org ↗ - ★★★★★ humpataa12mo ago
title says it: completely useless, waste of time
Read on wp.org ↗ - ★★★★★ augustodc12mo ago
Perfect! no problem at all!
Read on wp.org ↗ - ★★★★★ marstarcanada12mo ago
Simple and effective, solves one of Woo’s shortcomings. cheers!
Read on wp.org ↗ - ★★★★★ swissschokolade1.0y ago
Thank you for this free plugin!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-26 Version 2.6.8 [Compatibility] – Tested OK with WordPress 7.1.3 [Compatibility] – Tested OK with WooCommerce 11.2.1 [Fix] – Hardened URL-based imports and remote image imports against server-side request forgery (SSRF) via HTTP redirec 2.6.8
- 2026-09-02 Version 2.6.7 [Compatibility] – Tested OK with WordPress 7.1 [Compatibility] – Tested OK with WooCommerce 11.0.1 See changelog for all versions 2.6.7
- 2026-08-10 Version 2.6.6 [Compatibility] – Tested OK with WordPress 7.0.3 [Compatibility] – Tested OK with WooCommerce 11.0.0 [Translation] – Translation updates. 2.6.6
- 2026-06-22 Version 2.6.5 [Compatibility] – Tested OK with WooCommerce 10.8.1 2.6.5
- 2026-05-26 Version 2.6.4 [Compatibility] – Tested OK with WordPress 7.0 [Fix] – Vulnerability. Thanks to @nacento for reporting the issue. [Improvement] – Added parent_slug support for product category export/import. See changelog for all versio 2.6.4
Security history
via Wordfence IntelligenceAll 8 disclosed vulnerabilities are patched in the current version (2.6.8). Sites still on an older version should update.
- Patched Medium · 4.9 Product Import Export for WooCommerce <= 2.5.0 - Directory Traversal to Authenticated (Administrator+) Limited Arbitrary File Read via download_file Function ↗2025-03-25 CVE-2025-1769 Improper Limitation of a Pathname to a Restricted Directory Affects <= 2.5.0 Patched in 2.5.1
- Patched High · 7.2 Product Import Export for WooCommerce <= 2.4.1 - Authenticated(Shop Manager+) Arbitrary File Upload ↗2024-03-26 CVE-2024-30231 Unrestricted Upload of File with Dangerous Type Affects <= 2.4.1 Patched in 2.4.2
- Patched High · 7.2 Product Import Export for WooCommerce <= 2.3.7 - Authenticated(Shop Manager+) Arbitrary File Upload via upload_import_file ↗2024-01-16 CVE-2024-22152 Unrestricted Upload of File with Dangerous Type Affects <= 2.3.7 Patched in 2.3.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 11 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Product Import Export for WooCommerce when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Product feeds
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Import and export WooCommerce products via CSV. Bulk upload products, update stock and prices, and import o..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use this", "use cases", "ideal for").
- ✓ Names what it works with Mentions WooCommerce, Yoast, Google Sheets, WPML and 2 more.
- ✓ Headings and lists 17 headings and 7 lists.
- ✓ Enough to quote 9,201 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-05 90K+ → 80K+ down after 1157 days in tier
- 2023-04-05 80K+ → 90K+ up after 477 days in tier
- 2021-12-14 70K+ → 80K+ up after 221 days in tier
- 2021-05-07 60K+ → 70K+ up after 211 days in tier
- 2020-10-08 50K+ → 60K+ up after 143 days in tier
- 2020-05-18 40K+ → 50K+ up after 407 days in tier
- 2019-04-07 30K+ → 40K+ up after 498 days in tier
- 2017-11-25 10K+ → 30K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Product Import Export for WooCommerce — CSV Tool by PlusCodes 70+ installs · 4.1★ · 5 shared tags B -
WP All Import – Product Import for WooCommerce 20K+ installs · 4.7★ · 2 shared tags A -
WP All Export – Product Export Add-On for WooCommerce 10K+ installs · 4.3★ · 2 shared tags A -
Export All Posts, Products, Orders & Users | WP Ultimate Exporter | WordPress CSV Export 6K+ installs · 3.5★ · 2 shared tags B -
Panama Product Import for WooCommerce (XML, CSV, YML, Excel) 10+ installs · 4.2★ · 2 shared tags A -
WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ installs · 4.4★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Product Import Export for WooCommerce – CSV Product Importer & Exporter into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/product-import-export-for-woo" width="480" height="300" style="border:0" loading="lazy" title="Product Import Export for WooCommerce – CSV Product Importer & Exporter — Plugin Pulse"></iframe> Product Import Export for WooCommerce – CSV Product Importer & Exporter: 80K+ active installs, 4.6★ (414 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/product-import-export-for-woo
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