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wp.org search vs our merit ranking: “import export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import export”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Export/Import Media – CSV Media Library Import & Export shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

LiteSpeed Cache places #10 on merit, 4.8★ from 2778 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) wp.org #1 2 Import and export users and customers 70K+ · 4.7★ (259) wp.org #2 ↑1 3 WP Import Export Lite 40K+ · 4.0★ (113) wp.org #3 ↑2 4 Export and Import Users and Customers 50K+ · 4.8★ (442) wp.org #5 ↑1 1 too low 5 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #10 5 too low 6 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #7 1 too low 7 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #6 ↓2 1 too high 8 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #12 4 too low 9 Comments Import & Export 2K+ · 4.9★ (68) wp.org #8 1 too high 10 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #17 ↓2 7 too low 11 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #16 5 too low 12 Import / Export Customizer Settings 50K+ · 4.7★ (6) wp.org #4 ↓2 8 too high 13 Import Export Menu 3K+ · 4.4★ (10) wp.org #9 4 too high 14 WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) wp.org #20 ↓1 6 too low 15 Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #13 2 too high 16 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #14 2 too high 17 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #15 ↑2 2 too high 18 Advanced Import 80K+ · 4.4★ (7) wp.org #18 19 WP All Export – Order Export for WooCommerce 3K+ · 3.9★ (8) wp.org #23 ↓2 4 too low 20 Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) wp.org #11 9 too high 21 Magic Export & Import 200+ · 5.0★ (3) wp.org #21 ↓1 22 WP All Export – User Export Add-On 6K+ · 3.6★ (7) wp.org #24 2 too low 23 E EasySecure Import Export Courses Learndash 100+ · 5.0★ (2) wp.org #19 4 too high 24 Blocks Export Import – Backup & Move Gutenberg Blocks as JSON 1K+ · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.